Best Mobile Tools for Social Media Marketing
When you’re on the go, what are the best mobile tools you can use to manage your social media marketing?
Social media marketing is no 9-5 gig; far from it. When we’re on the go, we need to have access to our dashboards and accounts, because social media is all about real-time engagement. If we miss an opportunity to engage, we might be missing an opportunity to acquire and possibly convert a new customer.
With that in mind, what are some of the best tools we can use when it comes to mobile social media marketing? The app store is filled with some great (and almost all free) business apps that can help us efficiently run our social media programs when we’re out of the office. Have a look below for a list of some of the social media marketing apps we think are the best.
Facebook Pages
The Facebook Pages app is an excellent tool for monitoring your company or fan pages on the go. The app allows for nearly all the same insights and features as your admin when using your Facebook pages on a desktop. You can view insights, receive notifications, and even monitor the success of campaigns as they are executed. This is a particularly great tool for marketers managing client pages. This allows you to be away from the computer and still engaging with your clients’ customers and fans in real time.
HootSuite Mobile
HootSuite is a favorite among marketers when it comes to social media marketing management. It is an easy-to-use, efficient dashboard that incorporates the majority of the most popular social networks. Considering the vast number of users, it is no wonder that they have developed an excellent mobile app. The HootSuite mobile app allows users to manage a number of profiles from their phone. Granted, there are not as many options available on the mobile version as there are on the desktop dashboard (it is effectively just Facebook and Twitter at the moment) but it does give you some of the same capabilities as the desktop version.
iDashboard
Google Analytics is a vital tool. And while we may not necessarily need to constantly access it in real time on-the-go, it is still nice to have the option. And the option of using iDashboard is a nice one. The Google Analytics app (paid version) has a ton of great features. Not only can you access all of your Analytics accounts, you can also look into specific data regarding traffic, referral data, social monitoring, and much more! So when you need a quick bit of information when you’re on the road, the iDashboard has it for you.
Foursquare for Business
The Foursquare for Business app allows owners of a business (or businesses) and marketers to claim locations, and create and monitor campaigns as the move. As they expand their business frontier, Foursquare is looking to make it as easy as possible for marketers to access the social network for business purposes wherever they are. It is for that reason that they developed the app. So whether you’re monitoring your own location or a client’s, you can do it from anywhere with the Foursquare for Business app.
These are just a few of the great apps available for running your social media marketing on the fly. There is no shortage of other apps, including stand alone apps for Google+, Pinterest, LinkedIn and more. What are some of your favorite social media marketing apps? Tell us in the comments below or on Twitter!