As the holidays approach, you need to find a way to leverage social media campaigns to boost your presence in the market.

Every brand is vying for the attention of consumers as we approach the holiday season and year-end. So what can you do to stand out? This year, why not take advantage of the benefits offered by social media campaigns?

Below are four very simple and potentially lucrative ideas for social media campaigns that your company should invest in this holiday season. The holidays are all about bringing people together, and what better place to do that than on social media (with the exception of home, of course)!

Holiday Pin-To-Win

People love pin-to-win campaigns on Pinterest. They allow people to express themselves creatively and share their pinspiration with a large audience. If you have an active social audience and are part of a visual industry, consider hosting a pin-to-win campaign on Pinterest!

There are a lot of easy ways to run these types of campaigns. You can either host the campaign yourself, or use a software provider like Woobox.

Facebook Holiday Offer

Have you ever created an offer on Facebook? For brands with a physical presence, offers can be of great value. If you add a theme to your offer – in this case, the holidays – it can be even more beneficial. People love the idea of specials and savings during the holidays. After all, the season is expensive enough as it is. If you show your fans and followers that you are giving them a way to save this year, they will certainly appreciate that.

With the right offer designed for your fans, you can certainly expect the returns on your investment in boosting that offer to a wider audience to be very high.

Promoted Holiday Tweets

If you have created a landing page for a holiday ebook, service or special, or simply want to attract new followers by appealing to their holiday spirit, then promoting specific tweets with a holiday motif will certainly give your Twitter marketing a boost.

Target specific users and interests on Twitter and share your content to increase clicks to your pages and conversions from a targeted audience.

Promote Holiday Pins

Have you seen or used the new promoted pin feature on Pinterest? Yes, the photo-sharing network has gone the way of Facebook and Twitter and begun allowing advertisers to promote their content. Just in time for the holidays!

Try promoting pins with embedded links to your website that follow a holiday motif. This can be your marketing experiment this holiday season.

These are just a few social media campaigns you can consider launching this year.

Can you think of other social media campaigns that might generate high returns during the holidays? Tell us in the comments below or on Twitter!