Instagram Video or Vine? Which Social Video Tool is Better for Business?
To Instagram or to Vine? That is the question. Which social video tool is better for business?
The newest video feature on Instagram is one of the hottest topics in the world of social media, and rightfully so. This newly integrated social video tool means that Facebook (which owns Instagram) has taken yet another step further in controlling the social world.
A few months ago, Twitter introduced their social video tool, Vine. This was a big deal then and now everyone wants to know: which of these two platforms has more advantages for business?
Though they both possess some strong characteristics, when it comes to business, Instagram video has the edge. Below is a comparative justification for the advantages of Instagram for business.
Quality
One word: Cinema. This is the feature on Instagram’s video service that allows users to stabilize videos. This may not seem like much, but for businesses, it means the ability to create videos that appear somewhat more professional. Users can also edit videos on Instagram instead of scrapping them entirely and having to start over (which is a downside to Vine).
Second, as with it’s pictures, Instagram Video allows users to apply over a dozen filters to videos whereas Vine is a what-you-see-is-what-you-get platform (for now).
Length
You can do a lot of creative stuff on Vine in only six seconds, but imagine what you could do with twice that much (and a little bit more).
Videos made with Instagram can be up to 15 seconds long, lending businesses the opportunity to convey their message with a little more clarity. It also allows for a call-to-action to appear for an extra second or two. And in the online world, a second or two is a lifetime.
Embedding
Vine certainly has the edge here, and it is a big one.
Videos on Vine can be easily embedded while Instagram still has yet to include this feature. That’s a big plus for Vine, because it allows businesses to share their videos on different platforms, including their WordPress blog with the plugin, Embedly.
This is not unexpected. Facebook has been notoriously streamlining all of their efforts in order to, as we mentioned earlier, take over the Internet. Although it should not be long before we see some version of embedding capable with Instagram videos.
The same cannot be said for sharing, however.
Sharing
Videos on Instagram can be shared to Facebook, Twitter, Tumblr, Foursquare, Flickr and via email. With Vine, your videos can only go as far as Facebook and Twitter.
Audience
Finally, the biggest difference of them all: the audience.
Vine currently has about 13 million users. Instagram’s user-base is ten times that! With such a vast audience on Instagram, you have to wonder if Vine is still a relevant and viable option for businesses on social media.
Vine is an intriguing tool, and can be a lot of fun. (Just look at comedian Will Sasso’s Lemon Compilation on Vine.) But when it comes to the benefits of a social video tool for business, Instagram certainly has the edge.
Have you used Instagram Video or Vine for business? Which one do you think is more beneficial? Tell us in the comments below or on Twitter!