There are plenty of media types out there, but they all fall into one of three categories: paid, owned or earned media.

So what are the differences between paid, owned and earned media? We hear about them often enough. Every one of us uses them whether we think we do or not. But not too many of us have taken the time to really understand what the differences between these media types really are.

The video below makes it pretty clear what the specifics are when it comes to paid, owned and earned media. For a more detailed account, you can refer to this article. Otherwise, enjoy the visuals!