Tag Archive for: online marketing

The Perfect Post on Social Media [INFOGRAPHIC]

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What makes the perfect post on social media?

To qualify something as ‘perfect’ is rather extreme. Everyone has different tastes, and people are going to appreciate and react to your content in different ways. To say that one specific post is the ‘perfect post on social media’ might be a little farfetched. However, the folks at mycleveragency have put together an infographic detailing what makes the data-supported ‘perfect’ post on a number of social networks.

The data is taken from a number of studies and surveys and is derived from one common element: what makes the majority tick? How are you supposed to draft content that generates engagement, clicks and conversions on each social network? Sharing the same content across every network is not going to work – people on Google+ will not necessarily react to content the same way as people on Pinterest.

The infographic also shares some interesting information regarding the best and worst times to post on different social networks. A little while back, we posted an article that detailed some similar information, and it would appear as though some new evidence shows that user behaviour has changed in some areas and remained the same in others. Interesting stuff!

Take a look at this infographic and try modifying your content according to the tips highlighted here. Let us know if you agree with these tips or if you have found another version of your perfect post on social media! Tell us in the comments below or on Twitter!

perfect post on social media infographic

4 Ways to Increase Sharing of Your Blog

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Blogging can be an excellent business tool, but how can you increase sharing of your blog to get the most out of it?

increase sharing of your blogYou might be writing great content. You might be seeing your audience grow organically online. You might even see some backlinks popping up around the web to your blog. But how can you increase sharing of your blog to a wider audience?

There are a few tested and proven ways of going about increasing the sharing of your content, and these tips should help you increase sharing of your blog in no time.

Integrate Sharing Plugins on Your Blog

It may seem like a given, but you would be surprised at how many blogs do not make it easy to share. There should be a number of options all over your blog that allow users to share you content.

Put yourself in the position of your readers: you read an article, you like it, you want to post it to a social network. Would you be more motivated to do so if you had to copy the link, open a new window, log into your social account, paste the link and share it, or simply click a button and share it to every one?

Yeah, we picked the second one, too.

Promote Yourself

The best way to get your content out there is to get the sharing started yourself. Waiting for the numbers to increase organically is a slow, sometimes frustrating process. Give yourself an extra boost and get it started yourself by sharing all of your content on every network for each post.

Short and Original

Making it an easy read and something completely original stands a much greater chance of increasing shares when compared to a long, repetitive, unoriginal post.

People like reading content they have never seen before. Even if it is a subject that has been discussed a hundred times, a personal view is always going to captivate an audience. That, coupled with the short, to-the-point style of writing is going to encourage readers to share the great piece.

(Hint: Lists are among the most shared content on social networks, so try and organize your content into an easily navigable list for your readers to sift through.)

Ask!

According to Dan Zarrella at HubSpot, asking for a re-tweet generates four times the number of re-tweets. There is no shame in asking your readers to share your content. After all, you want people to see what you wrote – that’s no secret.

When sharing your own content, add that little request into your post and see how the response is significantly higher (assuming, of course, it is still great content) than it was before.

We all want to see our content get shared, and these tips are a great way to get you started when it comes to increasing the number of shares your blog posts are getting.

How do you increase sharing of your blog? Tell us in the comments below or on Twitter!

t2social social medis marketing strategies

21 Types of Content People Love [INFOGRAPHIC]

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Content is king when it comes to success online; and that holds true for your blog, your social media and your website.

It is no secret that content is going to be the driving force behind your success online, and for that reason you need to be creating content people love. Content is the crucial link to engagement, which is the first step towards the sale. If you are not creating content people love, then it will be hard to get there.

Luckily, there are certain types of content people love and engage with on a regular basis. The key is figuring out how that content fits in with your brand’s message. In the infographic below, 21 types of content are laid out that have been shown to produce higher levels of engagement with your audience. Why? We can all relate to it! If you can find a way to incorporate these messages into your posts, then you can be sure to see your engagement rise across all of your marketing channels.

Take a look at the types of content people love and let us know which one you most often engage with, and which one you most often see generating engagement for your brand online! Tell us in the comments below or on Twitter!

content people love

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