Tag Archive for: Minute Masters Series

Daily Minute Master Series – January 5, 2021

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Social Media

8 Important Social Media Integration Strategies to Implement in 2021

Social media integration gives your audience more ways to engage and interact with your brand. You’re creating more opportunities for them to share your content and promote your products/services for you. The best part: It’s easy to do.

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8 Tips to Protect Your Social Media Account

Unless you’re living under a rock, you most likely have more than one social media account that you use daily. Some of us even consider spending time on social media a necessary part of the day. We’re even willing to put our most vulnerable personal information out there in exchange for the pleasures of using these apps. As you can imagine, this leaves the door open to a whole host of problems. While the methods of attack can vary, the main issue with not protecting your social media accounts is that it can lead to some form of identity theft.

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3 Social Media SEO Tactics To Maximize Search Rankings

Social media is tethered to search engine optimization (SEO). They may not have a direct relationship, but make no mistake, social media marketing combined with SEO can have a positive impact on your business’ search rankings. Case in point, the use of hashtags to get featured in Google search results. If you Google search #blogging, a number of Twitter posts will be served up in the coveted position zero spot.

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Marketing

Google Workers Form a Union

Employees at Alphabet formally announce a union to present a united voice for fairness and against discrimination and harassment in the workplace.

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8 Marketing Trends to Watch for in 2021 as Aftereffects of a Volatile Year Linger

Even as vaccine developments provide a clearer timeline for a pandemic recovery, 2021 is set to be another volatile year for marketers. If anything, the digital ecosystem is primed for a bigger shakeup as Apple’s controversial tracking changes go into effect, multiple Big Tech antitrust suits take shape and Google formally starts to sunset third-party cookies.

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Embracing Bing Search & Giving It the Attention It Deserves

Microsoft Bing gets little credit or attention from SEO and marketing pros. But here’s why you should give it some appreciation.

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Daily Minute Master Series – January 4, 2021

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Happy New Year!

Social Media

TikTok Faces New Legal Challenge Over its Tracking of Underage User Data

Despite facing an array of challenges – which, at times, threatened the app’s very existence – TikTok has continued to grow in 2020, and looks set to become an even more important, and influential platform in the year ahead. But while TikTok has seemingly avoided a ban in the US (for now), the app remains under scrutiny, due to concerns about its impact on young users, and international data security considerations, given its Chinese ownership. On the first point, TikTok is set to once again be examined over the ways in which it tracks and uses data from underage users as part of newly launched legal proceedings in the UK.

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Facebook and WhatsApp Video Calls Reach Record Highs on New Year’s Eve 2020 [Infographic]

With more and more people turning to social platforms to stay connected amid the COVID-19 lockdowns, it likely comes as little surprise to see that Facebook reached record highs for both audio and video calls on both WhatsApp and Messenger this past New Year’s Eve. But the numbers do highlight an important trend – as more people become increasingly accustomed to staying in touch via these options, that makes them more accepted, normalizing video connection in ways that could have major impacts on the future of work.

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Snapchat Looks to Broaden its eCommerce Push with Expanded Bitmoji Fashion Options

Snapchat’s looking to broaden its eCommerce push by providing a range of new clothing options for users’ Bitmoji characters, which would essentially enable you to dress up your Bitmoji avatar in your choice of the latest fashion items from a range of retailers.

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Marketing

Google Adds Short-Form Video Carousel in Selected Search Results

This is interesting, and could, potentially, have implications for your 2021 content approach. This week, Google has begun testing a new carousel of short-form video results for selected queries, providing direct links to relevant TikTok and Instagram Reels video clips.

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How Small Businesses Can Revamp Their Digital Marketing In 2021

We all can admit that 2020 was a tough year for many businesses. But, the good news is that 2021 is around the corner, and you have another chance to come back strong. Nowadays, there are many marketing avenues small businesses can take advantage of. But which is best for your business? Let’s look at a few areas you can incorporate into your digital marketing strategy.

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5 Content Marketing Ideas for February 2021

Content marketing is the act of creating, publishing, and promoting content with the goal of attracting, engaging, and retaining customers. Your business’s content could fuel email campaigns, boost search engine optimization, and drive social media marketing. Here are five content marketing ideas for February 2021.

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Daily Minute Master Series – December 30, 2020

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It’s our final post of the year. Happy New Year!

Social Media

Social Media Brands Need to Tap Gen Z in 2021: Alexa Study

Move over millennials as Gen Z is becoming a more important target audience for social media marketing as they enter adulthood, according to a new study by Amazon Alexa. While 68 per cent of Gen Zers “expect brands to contribute to society,” 71 per cent of Gen Zers say they want ads to have more diversity.

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Forbes Social Media Awards 2020: 16-Year-Old TikTok Star Charli D’Amelio Snags Person Of The Year

With most of us stuck at home on the sofa in 2020, it was a boom time for social media. Some people used it to connect with friends, family and coworkers during the long, forced seclusion. Many others saw it as a safe haven, a place to turn to for entertainment and diversion—giving rise to a new generation of young celebrities, who climbed to fame as TikTok demanded more and more of our screen time. Here are our picks for the people, companies and trends that defined social media in the last year.

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6 Ways to Repurpose Content with Instagram’s Most Popular Features

Between Instagram’s latest trends and the power of repurposing, creating content for the platform has never been easier. Here are 6 ideas to start with.

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Marketing

Technology Saving Retail Businesses from Going Under

The pandemic is changing the game for retail, and fast. Not only is the competition fiercer than ever before, but the coronavirus has been the cause of a dramatic decrease in in-store traffic, making it difficult for retailers to stand out from the crowd. While the situation has forced some companies to shut down, many have realized that if they want to break through and maximize profits, they will need to adapt to more flexible business models with the adoption of new technologies. In order to remain competitive, online and offline experiences must “wow” the consumer. Having a great product is not sufficient to satisfy today’s buyer profile.

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Marketing the COVID Vaccine Faces Familiar Challenges

Not only is the COVID vaccination effort the biggest in U.S. history; the public education campaign launched by DHHS — effectively to market the vaccination — is also large-scale. The Department has budgeted $250 million against a background of widespread mistrust. Some one in four Americans are currently reluctant to take the shots. It’s a situation familiar to marketers. There’s a vast audience out there, but it’s unlikely to be responsive to just one, singular message (or, for that matter, to a single spokesperson). To better understand the challenge facing this campaign, we spoke with the founder and CEO of DeepIntent, a former Memorial Sloane-Kettering Cancer Center data scientist, Chris Paquette.

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Marketing Advice for 2021 – Lessons Of Motown

Songs from The Supremes, The Shirelles, Martha and The Vandellas, Smokey Robinson, The Temptations, Four Tops, Stevie Wonder and others were a great source of good advice. A lot of that Motown advice is relevant right now, advice that will keep brand-businesses “dancing in the streets” in 2021.

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Daily Minute Master Series – December 29, 2020

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Social Media

Facebook Faces Renewed Backlash Over Lack of Support for Small Advertisers

This seems like the most logical way for Facebook to close out 2020. Last week, reverse engineering expert Jane Manchun Wong shared images of a new look Facebook Help Center, with updated controls tools to help users find the answers they need.

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YouTube Adds New ‘Shorts’ Shortcut Button to User Home Screens in India

YouTube is testing a new shortcut option for its TikTok-like ‘Shorts’ feed, as it seeks to establish the option in the Indian market.

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Snapchat Offers Tentative Support for UK MP’s Call for Labels on Digitally Altered Images

Negative self comparison is one of the biggest risks for young people online, and the availability of advanced photo editing and image-altering tools now means that many of the photos of people you see posted are not realistic depictions of what they actually look like. That can have serious impacts, and recently, a UK MP called for direct action to address it.

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Marketing

7 Clever Tips to Develop Your Personal Brand & Win More Clients [Infographic]

Are you looking for ways to build your personal brand? Want your personal brand to stand out from the crowd? The team from Resume Now share their tips for success in this infographic.

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3 Things You Must Know About SEO in 2021

2020 was full of unexpected events that affected SEO. Are you ready for 2021? Here are three things you need to keep in mind.

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How to Build the Right Set of SEO Resources for Your Company

Looking to identify what you really need from your SEO team? This framework will help you in establishing your ideal SEO resource stack.

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Daily Minute Master Series – December 28, 2020

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Social Media

Snapchat Shares New insights into Consumer Behavior and Trends

Snapchat has shared some new insights into the latest consumption trends, which have been exacerbated by the pandemic, but Snapchat says are set to remain in place as the next generation of consumers becomes increasingly influential in buying decisions.

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TikTok Launches New Small Business Resource Center for Marketers

As it continues to expand its business offerings and ad options, TikTok has launched a new Small Business Resource Center, which includes a range of case studies, creative tools and explainers to help SMBs tap into the fast-growing app.

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Facebook Warns EU Users of Impacts to Messaging Due to Changes in Privacy Laws

Facebook has outlined the latest messaging changes for European users as a result of new data security and privacy laws in the region. Europe’s Privacy and Electronic Communications Directive – also known as the ‘ePrivacy Directive’ – is being expanded from this week in order to incorporate more forms of digital communication. The Directive relates to how user data is stored and used, and how businesses can use platforms, including messaging tools, to distribute marketing material. The latest changes relate to how long data can be kept, and what types of information can be gathered via messaging apps.

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Marketing

Google December 2020 Core Update Insights

Five search marketers contributed opinions on Google’s December 2020 Core Update. The observations offer interesting feedback on what may have happened.

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Google’s New Interactive Search Results Test & This Week’s Digital Marketing News [Podcast]

This week, Marketing O’Clock discusses Google’s newest test to make SERPs more interactive, Google’s sensitive ad topics controls, LinkedIn’s recently released Product Pages, and more!

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Insights On The Top Marketing Trends For 2021

This year has been a roller coaster of unprecedented changes as the Covid-19 pandemic wreaked havoc around the globe. During the first quarter of the year, we witnessed significant shifts in consumer spending as the uncertainty caused people to stock up on essentials. Lockdowns forced people to rely on online services for work, entertainment, shopping and other matters. These changes have paved the way for new marketing trends.

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Daily Minute Master Series – December 23, 2020

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Social Media

Picks For The Top Social Media Influencers Of 2020

Influence is a social currency we can spend for good or for ill purposes. When it comes to social media, what we say can have a major impact one way or the other. Fortunately, these picks for the top social media influencers includes those who are making a mark on the world in a good way. These folks are all inspiring, offering keen insight that makes me want to work harder.

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Social Media Goals for 2021: Marketers Have Their Say

As we prepare to say goodbye to the year 2020, we can all safely agree on two things:

  • The year has been different
  • And we have spent a lot of time online – especially on social media.

In fact, when countries around the world ordered lockdowns in March, stats show a steady increase in global social media consumption. Besides using social media for entertainment, information, and communication – consumers have also logged in to the social network to find products, do research, and make purchase decision during the pandemic.

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Twitter Relaunching Verified Accounts

Twitter announced it is relaunching it’s Verified Accounts program. Account verification features blue badges that are intended to signal the authenticity of the Twitter member. The relaunch will happen in 2021 but with many changes.

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Marketing

Content Experiences: Why They’re the New Content Marketing

Do you know the feeling of having been hired as an SEO consultant, content manager, or content marketer and finding yourself stuck on the content treadmill? You and your teammates are pushing out content every week but somehow, it never quite seems to get traction and results.

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Search Marketing Year-End Audit Tips

As much as it didn’t seem possible, we’ve made it to the end of 2020. It’s been quite a “different” year for many of us as search marketers. Interesting challenges presented themselves with shrunken budgets for many, or even altered tactics to see success during this year’s darkest days. For a fortunate few, business actually grew digitally in certain industry verticals through the year that afforded them the ability to test new ideas. If anything, this year has forced us to think differently.

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4 Steps to Maximizing Link Building Impact

Links improve rankings. But how can you maximize link building impact? Here are four ways to do it today.

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Daily Minute Master Series – December 22, 2020

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Social Media

Instagram Shares Insight into the Most Popular Holiday Cookies Across the US

Wanna’ know what the most popular holiday cookies are across the US? This week, Instagram has shared some new insights into the most popular cookie types, based on Instagram usage data, which may help in your marketing strategies in each specific state.

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Snapchat Shares Top AR Campaigns of 2020

AR is set to become a much bigger focus in 2021, with Facebook and Apple both looking to release their respective AR glasses on the market. That will add a new dimension to AR usage – but even without that next stage, AR tools are already advancing fast, and becoming more accessible as a marketing option.

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Pinterest Shares New Marketing Guides for Restaurants and Streaming Services in 2021

Many things have changed over the last 12 months, with the COVID-19 pandemic having a major impact on how we work, play – really, how we do everything. Two business sectors specifically impacted by the pandemic have been hospitality – and restaurants specifically – and home entertainment. Restaurants have had to quickly pivot to put more focus on home delivery options, while home entertainment has become a much bigger focus, with all of our regular, out of the home options off the cards.

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Marketing

How to Build the Right Set of SEO Resources for Your Company

Looking to identify what you really need from your SEO team? This framework will help you in establishing your ideal SEO resource stack.

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The Importance of Governance for Digital Asset Management

Central to digital asset management, or DAM, is the tagging of assets so that they can be readily retrieved — something of critical importance for extensive libraries of text, images and video.

But random tagging by a multiplicity of users doesn’t get the job done: tagging needs to be done consistently, and according to a taxonomy, a hierarchical classification scheme. If you’re a library user, think of the Dewey Decimal System; but unlike public libraries, there’s no one-size-fits-all taxonomy which will serve the needs of retailers, healthcare, finance, scientific organizations, or sport associations.

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What Can 219 Million Calls Tell Us About Inbound Marketing? A Lot, It Turns Out

The marketing landscape has shifted since HubSpot introduced the concept of inbound marketing in 2005. Instead of relying on interruptive tactics like cold calling and commercials, inbound marketing focuses on drawing customers to your business through content and channels such as blogs, social media, and video.

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Daily Minute Master Series – December 21, 2020

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Social Media

Walmart to Pilot Test Live-Streamed Video Shopping on TikTok

Walmart and TikTok announced this morning they will be partnering on the first pilot test of a new shoppable product experience on TikTok’s social video app. Walmart, as you may recall, had planned to invest in TikTok when the app was being threatened with a ban from the U.S. market unless it sold its U.S. operations to an American company, per a Trump administration executive order —  a ban that’s now on pause after multiple legal challenges. Walmart’s interest in TikTok, however, has not waned. The retailer, though seemingly an odd fit for a social network, had seen the potential to attract a younger online consumer through video and, in particular, live streamed video.

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Instagram Adds New Creative Tools in Reels and Stories

Instagram has added some new additions to your creative options in both Reels and Stories, while also tweaking a few existing functions and expanding the roll out of its Branded Content tags. First off, on Reels – as shared by social media expert Matt Navarra, Instagram’s adding new ‘Audio Mix’ and Voice-over’ options into your Reels composition tools.

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Facebook Goes on the Offensive Against Apple Over Coming Changes to In-App Data Tracking

Facebook’s gone on the attack over Apple’s coming changes to its Identifier for Advertisers – or IDFA – in iOS 14, which will likely make it much harder for companies to track user activity within apps, as users will be specifically prompted to approve or reject all forms of data tracking. Facebook has been warning about the impacts of the pending IDFA changes for months, and with Apple expected to launch the update early in the new year, The Social Network is ramping up its opposition, now framing it as an attack on SMBs, with Apple seeing all the benefits.

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Marketing

What Would It Take for New Search Engines to Succeed?

For over half of its 22-year history, Google has been the most prevalent search engine in the United States. Over that term, its perception has gone from quintessential Silicon Valley startup and underdog to the gatekeeper of the internet, presiding over algorithms that have massive business implications and developing a reputation for expanding its business into different sectors in the name of providing a better experience to its users. More recently, increased scrutiny over its business practices has led government regulators to crack down on perceived improprieties and some users have shown a slight sway towards a more privacy-oriented search experience. Pushback has also come from other search engines, such as DuckDuckGo and Ecosia, which have been vocal critics of how Google is presenting search engine alternatives to Android users in the EU.

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Everything You Need to Know About Profit per Click

What is one of the biggest challenges faced by all performance marketing stakeholders – agencies, marketers, brands, investors, and executives? Consistently and correctly quantifying the value created for the enterprise via marketing initiatives. To put it succinctly: answering the age-old questions of, “What’s the ROI on our marketing?”

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How to Optimize Universal App Campaigns

With the recent changes to Google Universal App campaigns, it’s now easier than ever to promote an app. These changes have both advantages and disadvantages, depending on your level of comfort.

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Daily Minute Master Series – December 18, 2020

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Social Media

Twitter Confirms the Shutdown of its Separate Periscope App in March 2021

It comes as little surprise, especially given speculation about the app’s future after a discovery in Twitter’s back-end code last week. But today, Periscope has confirmed it.

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Facebook’s Looking to Take on Cameo with a New Celebrity Streaming Option

If Facebook is at all spooked by the announcement of major investigation into its alleged efforts to squeeze competitors out of the market, it’s certainly not showing it. Today, Bloomberg has reported that Facebook’s working on a new option that would enable users to pay for video calls with celebrities, which is reportedly called ‘Super’, according to reports. Which sounds exactly like Cameo, the app which enables you to pay for celebrity shout-outs for yourself or friends.

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LinkedIn Adds New ‘Products’ Tab on Company Pages to Highlight Specific Products

LinkedIn has announced a new ‘Products’ tab for Company Pages, which will provide a dedicated space for businesses to showcase their product offerings, and highlight key features, via their LinkedIn presence.

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Marketing

Google: Keyword-Heavy Titles Not Against Our Guidelines

Google’s John Mueller clears up a misunderstanding about keyword-heavy titles and descriptions, saying it’s a common practice that’s not against webmaster guidelines. This topic is addressed during the Google Search Central SEO live stream held on December 11. An SEO tells Mueller they see small businesses saturate their titles and descriptions with commercial keywords all the time, even after advising them not to do so.

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10 Reasons Why SEO Doesn’t Work

The reasons why SEO doesn’t work that range from unrealistic expectations to internal company factors to improper resource allocations. Check out 10 of them here.

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Google, YouTube Add User Controls to Limit Alcohol, Gambling Ads

Google is adding new user controls for alcohol and gambling ads. The new feature, announced Thursday, will launch first on YouTube in the U.S. It will then roll out to Google ads and other countries next year, the company says. “We’ve heard feedback that some people would prefer to limit ads in certain categories like alcohol, so today, we’re launching a new control in Ad Settings, enabling people to see fewer alcohol ads, with gambling as an additional option,” Elijah Lawal of Google global communications and public affairs in a blog post.

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Daily Minute Master Series – December 17, 2020

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Social Media

European Union Announces Sweeping New Regulations Against Big Tech Companies

Big tech companies could face multibillion dollar fines in Europe and the threat of being broken up unless they comply with sweeping new regulations announced by the European Commission on Tuesday. After years of wrangling in the U.S. over whether to hold tech companies accountable for data practices and anticompetitive behavior, the new rules in the E.U.—which has a total population of some 450 million across 27 countries —could force tech companies to change their practices globally.

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Fmr. Google Ethicist: ‘Social media has destroyed our common ground’

Tristan Harris, from the Netflix documentary “The Social Dilemma,” tells Lawrence O’Donnell that the social media business model “depends on each of us getting an affirmation feed, not information and has divided the collective national psyche against itself.”

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5 Social Media Managers on Internet Fatigue in 2020

If life were like a Netflix show, then “Emily in Paris” would lead you to believe that being a social media manager is mostly snapping impromptu photos in between eating croissants and flirting with a chef. It should come as no surprise that this is not real life. For many of us, 2020 has largely played out in virtual spaces—and it’s taken a toll. With Internet and Zoom fatigue skyrocketing this year, it’s never been more important to take a moment to unplug once in a while. But how do you disconnect when your entire job depends on staying online?

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Marketing

How to Effectively Outsource Product Marketing Content

First of all, yes, product marketing content can be outsourced effectively. Many freelance contractors are capable of understanding your complex product and creating essential content—from whitepapers to sales enablement collateral—to help drive revenue.

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How To Pull Off A Marketing Stunt: 14 Tips To Make It Worthwhile

Marketing stunts can generate a lot of publicity for brands. However, if not properly conceived and executed, a marketing stunt can have the unintended consequence of harming a brand’s reputation, potentially wiping out trust built with customers through previous outreach and efforts. If you are thinking about trying a marketing stunt, you need to make certain that you can pull the event off without a hitch and figure out ways to limit the damage if it isn’t well-received. Here, 14 experts from Forbes Agency Council weigh in on the most critical elements involved in planning a marketing stunt and explain why they are so crucial to its successful execution.

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4 Marketing Mistakes Early-Stage Startups Make — and How to Avoid Them

You have just raised your first funding round and you have to spend a part of it on marketing. Defining the right marketing strategy, identifying the most effective tactical activities and communication channels is not easy, but the choices you make will have a crucial impact on the future of your startup.

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