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News & Updates
5 in-Demand Marketing Jobs for 2021
Early 2020 was rough for marketers. Remember the doom and gloom marketing-job forecasts? The real-life stories of layoffs? Well, here is some good news 20 months later, marketing jobs are bouncing back, big-time. According to a report from LinkedIn, marketing jobs have seen a 63% growth in the first six months of 2021. Companies posted about 381,000 marketing jobs in the approximate year-long time span from June 2020 to June 2021. That includes 17,000 remote jobs.
LinkedIn Launches New Freelancer Connection Tools to Lean into the Rising Gig Economy
LinkedIn’s looking to facilitate more opportunities for freelancers with the expansion of its Services Marketplace, which essentially builds upon its ‘Services’ listings for profiles, designed to better enable brands and freelancers to connect.
Coca-Cola Lifts Full-Year Outlook as It Steps Up Marketing Spend
Coca-Cola has raised its annual outlook again after reporting better-than-expected third-quarter results, even after the pandemic softened its performance in August. Net revenues grew 16% to $10 billion in the three months ended October 1. Net income grew to $2.47 billion, a 42% increase year-on-year—but a reduction from the $2.64 billion it posted in the second quarter. The results surpassed analysts’ estimates and caused Coca-Cola to lift its full-year outlook for organic revenue growth to between 13% and 14%, an increase from its previous range of 12% to 14%.
Snapchat Commits to New Carbon Emissions Targets, Announces New Climate Change Awareness Initiatives
Snapchat has announced that it will aim to achieve net negative carbon emissions – meaning it will remove more carbon than it’s emitting – by 2030, as part of an expanded commitment to tackling climate change as a company, addressing a key element of focus for the greater good, which is also in line with its audience expectations.
Core Web Vitals Winner: WordPress, Drupal, Duda or Wix?
HTTPArchive published real-world statistics of Core Web Vitals performance of major CMS platforms that showed many open source and commercial platforms making gains in Core Web Vitals performance. The most dramatic performance gains were the result of proactive initiatives.
Google Ranking Factors: Fact vs. Fiction [Podcast]
Google ranking factors are usually a hot topic of debate in the SEO industry. While Google has confirmed a few ranking factors and signals, there is a lot of speculation and bad information out there about what is, what might be, and what definitely is not a ranking factor. So the Search Engine Journal team set out to separate fact from fiction.
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Instagram Lets Everyone Share Links In Stories
All Instagram accounts can now share links in stories, a feature that was previously reserved for verified and high-follower accounts. This marks the first time that link sharing on Instagram is available everyone. If users didn’t meet Instagram’s old criteria for sharing links in stories, the only other place they could be shared was in their profile page. That made it difficult to use Instagram as a tool for driving website traffic, as links can’t be shared in feed posts either.
Short message service (SMS) marketing is considered one of the most prominent elements for a successful business. It’s also the most popular type of service component in telephone, internet, and mobile device systems. Due to that, there’s no denying the role of SMS marketing in helping businesses thrive in their respective fields.
LinkedIn Adds New Tools for Company Pages, Including Workplace Flexibility Listings and Competitor Tracking
With the post-pandemic recovery now starting to take shape, many people are seeking new jobs, and many businesses are looking to bring on new employees as they re-open and plan for a brighter future ahead.
5 Holiday Internet Marketing Tactics to Start Right Now
It happens every year – the holidays sneak up on us. Whether you end up scrambling to find the right gift for someone or rushing to ensure the perfect products you sell end up in front of shoppers, you need to make the most of the time you have available. So, if you haven’t started your shopping yet, get started. And if you haven’t already deployed your holiday marketing strategies, it’s time to prioritize and get to work.
Five-Point Checklist For Analyzing Marketing Performance
Not sure if you’re effective in trying to reach your audience? That’s quite common. As marketers, we’re bombarded with metrics, engagement tools and new ways to collect and interpret data. But how do we know which metrics are worth being measured? What will actually help us improve website performance?
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Finding Answers to The Problems Identified in the Latest Facebook Leaks Will be a Complex Process
So what have we learned from the latest disclosure of internal Facebook documents and research? Well, not a lot, really. Former Facebook engineer Frances Haugen released an initial set of internal reports from The Social Network last month, which outlined various concerns, including its struggles in handling anti-vaccine content, the harmful impacts of its algorithm changes, and the negative mental health effects of Instagram on teens.
Twitter Rises to 211 Million Active Users, Though Longer Term Growth Targets Looking Harder to Reach
Twitter has posted its Q3 2021 performance numbers, showing steady increases in both users and revenue. But steady may not be enough, given the platform’s ambitious growth targets, while its ongoing investment into new projects doesn’t appear to be paying off as it likely would have hoped.
Facebook to Focus on Serving Young Adults in New Push
It’s no secret that Facebook is losing touch with the youth, with various reports detailing the platform’s gradual decline in popularity among young users, as Instagram, Snapchat and TikTok continue to rise. Facebook used to be the leading platform of choice for youth social engagement, but over time, it’s lost that cool factor, and become more of a haven for older users, as evidenced in this data included in the recent Facebook Files leaks.
LinkedIn Engagement Continues to Grow, Ad Revenue Rising Amid Economic Recovery
LinkedIn continues to see ‘record levels’ of engagement, with user sessions up 19% in the most recent quarter, as reported by parent company Microsoft.
How 3 Different Enterprise SaaS Content Strategies Work (With Examples)
SaaS is a fantastic niche that allows for a lot of creativity and testing when it comes to content creation in SEO. This is because of how different user journeys can be. In ecommerce, for example, a user will research then make a purchase. But in SaaS, the person doing the research may then need to pass it on to other internal stakeholders to make the purchase or final decision.
Blink and You’ll Miss It: The Rise of Short-Lived Marketing
From Balenciaga to JW Anderson, brands are quickening the pace at which they remove content from their social media feeds. Balenciaga first wiped its Instagram grid clean in June, ahead of unveiling its first haute couture collection in 53 years, and has since continued to clean its Instagram feed regularly. Its current feed features just 64 images from the Spring/Summer 2022 collection.
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New Internal Insights Underline Facebook’s Impacts on Societal Shifts, and its Struggles to Manage Such
Facebook is once again facing a wave of condemnation after the publication of a new series of internal reports – called ‘The Facebook Papers’ – which were recently leaked to media outlets.
Facebook Posts Steady Results in Q3, with More Users and Stable Revenue, Despite ATT Impacts
Facebook’s overall user growth momentum is slowing, but it continued to add millions more active users once again in Q3, while its revenue remained steady, boosted by sales of VR units and its Ray Ban smartglasses.
TikTok Launches ‘Made for TikTok’ Content Tips Series for Marketers
TikTok has launched a new video tips series which is designed to help marketers understand the key elements of the app, and create better TikTok campaigns.
Five Tips for Creating a Successful B2B Marketing Campaign
One of the most critical aspects of any successful marketing campaign is knowing your audience. It seems simple, but after initial concept development, multiple iterations of creative, and layers of approvals, it’s easy to lose sight of exactly whom you’re talking to. It doesn’t matter whether you’re promoting a local nonprofit, selling tires, or offering Web development services; if you aren’t up to speed with who your target audience is and what it wants, even the most expertly-crafted messaging is going to fall flat.
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Twitter Adds Revue Newsletter Subscription Cards in Tweets
This will be a welcome addition for Revue newsletter creators. Today, Twitter has unveiled a new Revue newsletter subscription card that will enable newsletter sign-up direct from tweets in-stream.
Instagram Adds More Tools to Help Creators Maximize Branded Content Partnerships
Instagram’s testing some new creator monetization options, ahead of the Christmas shopping push, with a view to helping its most prominent users maximize their earnings potential through branded content arrangements.
YouTube Answers 5 Common Questions About How its Recommendation Algorithms Work
YouTube has sought to provide some more insight into how its algorithms decide which videos to highlight to each user, by answering some common questions about its search and discovery systems, which could provide some more direction for your platform approach.
Pre-Holiday Campaigns: Twitter Marketing Checklist for eCommerce Businesses
There’s a lot to do to prepare your eCommerce business for the holiday season. To help you out, here’s a quick Twitter marketing checklist for eCommerce brands to ensure you maximize your opportunities.
16 Features Slowing Down Your Website and Lowering Your Google Ranking [Infographic]
Is your business website running excruciatingly slow? Have you lost rankings due to Google’s page experience update? The team from DesignMantic share the most common website speed killers in this infographic.
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Top 5 Reasons Why You Need a Social Media Manager
There are currently over 3 million businesses actively advertising just on Facebook alone. These numbers are pretty daunting if you’re trying to compete for visibility in social. But it clearly shows how important Facebook marketing has become for businesses today – not to mention all the other popular social networks that each boast millions (or billions) of users.
How To Navigate Your Marketing This Holiday Season
The holiday shopping season is coming up fast, and the madness will begin before we know it. Timing is crucial for brands when it comes to marketing tactics this time of year. It’s never too soon to start thinking about how to leverage the holiday fever to maximize the impact of your campaigns.
Google’s E-A-T: Busting 10 of the Biggest Misconceptions
E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a concept Google first published in its 2014 edition of the Search Quality Guidelines. These guidelines are used during Google’s search quality evaluations, in which it hires thousands of quality reviewers who are tasked with manually reviewing a set of webpages and submitting feedback about the quality of those pages to Google.
Total UK marketing budgets have increased at the strongest rate since Q2 2017 according to new research, with growth seen in two of the categories that encompass print advertising.
Marketing Operations Wears Many Hats – Find The Best Fit For 2022
Forrester has developed five planning assumptions to help you drive your marketing operations priorities in 2022 (and help marketing operations leaders stay fixated on the best hats to wear this coming year).
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Facebook Will Reportedly Reveal a Metaverse-Inspired Corporate Name Change Next Week
According to a report from The Verge, Facebook is set to announce a name change for the company next week, which will reflect its all-encompassing focus on adapting for the metaverse concept.
PayPal Offers $45 Billion For Social Photo Sharing Network Pinterest
Before beginning to plan how many times a week to post and on which platforms, first consider the areas of social media that matter for your business. Working through what objective measures you can use, different ways to leverage it, and why you’re using social media in the first place will help you find the strategy and mix that is right for your business.
Eyeballs Versus Precision Marketing: Why Do Advertisers Still Spend On Awareness Marketing?
The savviest marketers adopt an omnichannel approach and tie their campaign spend to a fully integrated program that cuts across media and includes components that enable them to measure spending and identify buyers. But others simply embrace the ego appeal of reaching huge numbers of consumers and businesses.
How To Decide If A Social Platform Is Worth The Marketing Investment
Creating a presence for a brand on social media takes significant time and effort, but it doesn’t always amount to success. To ensure they spend their marketing and advertising dollars wisely, businesses need to put a lot of thought into which platforms they should be on.
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Instagram Adds New Data Analytics to Provide More Performance Insight for Marketers
Instagram’s looking to provide more data for marketers with an update to its Insights element for business and creator profiles, which will give you more specific info on who’s engaging with your content – whether they follow your profile or not – as well as the total reach of your posts.
16 Reasons Why Social Media Is Important To Your Company
Before beginning to plan how many times a week to post and on which platforms, first consider the areas of social media that matter for your business. Working through what objective measures you can use, different ways to leverage it, and why you’re using social media in the first place will help you find the strategy and mix that is right for your business.
YouTube Launches New Live Shopping Events, New Updates for CTV Campaigns
YouTube is making a big push on live-stream shopping heading into the holiday season, while it’s also updating its connected ad options to offer more transparency into performance.
Instagram Adds Collaboration Options for Feed Posts and Reels, New Music Engagement Features
Instagram has added a new way for users to collaborate on feed posts and Reels, while it’s also adding some new music-focused, AR-aligned features to help encourage music engagement (*cough* TikTok) within the IG experience.
Tracking Update Could Net Apple Billions In Search Ads Revenue
The privacy changes that came with the iOS14 rollout earlier this year have benefitted Apple by way of major gains in Search Ads market share, iPhone app downloads, and revenue, according to a Financial Times report. Its app tracking transparency initiative has been a good business move for Apple, as evidenced by the brand’s advertising business more than tripling its market share in the six months following the update.
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26 Predictions for Social Media Marketing in 2022
We’re quickly nearing the end of another COVID-disrupted year, and while many will be glad to see the back of 2021, with a return to normal now on the horizon, we do still have some way to go yet, with the full economic impacts of the pandemic likely to play out over decades, and in varying ways.
Twitter Shares New Insights into Holiday Tweet Trends and Key Planning Points [Infographic]
Christmas is now only 68 days away, and that means that if you haven’t got your holiday marketing plans locked in, you’re likely already running behind, which could see you miss out on key opportunities.
Facebook Plans to Hire 10,000 New Staff to Work on the Metaverse
Facebook is taking its next steps towards becoming a ‘metaverse company’ with a new plan to hire 10,000 new staff to work on its metaverse project. Also important, these new staff will all be based in Europe.
TikTok Shares New Insights into ‘Community Commerce’ and How Social Platforms Influence Purchase Decisions
At a billion users and rising, TikTok’s influence is growing by the day, and with the holiday season fast approaching, many marketers are now looking at how they can utilize the reach of the platform to maximize their results in the period.
A Technical Guide to Google’s PageSpeed Insights Reports
Nobody likes a slow website. When a webpage takes too long to load, not only does Google take notice but users tend to move on and find another page that will answer their questions faster.
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Facebook Shares New Insights into Fan Engagement Around the T20 Cricket World Cup
The ICC T20 Cricket World Cup kicks off this weekend, and while cricket is not a major sport in all regions, it’s the biggest sport in one of the key countries for social media usage, with Indian cricket fans heavily invested and engaged in the tournament results.
Pinterest Shares New Insights into Emerging Travel Trends as People Look Beyond the Pandemic
With the vaccine roll-out gaining significant momentum in many regions, people are now looking to get back to their regular, pre-COVID behaviors, with travel high on the agenda for many.
YouTube Outlines Key Areas of Focus for Shorts After the First Year of the Format [Infographic]
YouTube’s TikTok-inspired short-form video feed ‘Shorts’ was launched one year ago, marking a key shift in focus for the platform, which has since become an important growth element for the app.
27 Time-Saving Blogging Tools for a Supreme Content Marketing Strategy in 2022 [Infographic]
Are you looking for ways to improve your content marketing strategy? Want a list of tools that can streamline your blogging process? The team from Website Setup share their tools for success in this infographic.
Facebook Shares Halloween Trends and Tips from Facebook Marketplace [Infographic]
Looking for inspiration for your Halloween costume, or ways that you can up your Halloween decorations for a return to Trick or Treating? This past week, Facebook has shared some new insights into the latest Halloween trends based on Facebook Marketplace activity, including costumes, pet costumes, décor ideas and DIY inspiration.
Core Web Vitals as a Google Ranking Factor: What You Need to Know
Core Web Vitals measure page experience signals to ensure an engaging user experience for search users. But can Core Web Vitals affect your organic search rankings? Read on to learn whether there is any connection between Core Web Vitals and improved Google rankings.
