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News & Updates
TikTok Highlights the Key Brand Campaign and Product Trends of the Year in the App
As we head into the final days of 2021, TikTok has shared a look back at the growing influence of the platform as a commerce and promotional channel, by highlighting some of the key brand-lead trends of the year, which could provide some guidance as to what might work in your own TikTok marketing approach.
Let Customers Know Their Data Is Safe: Cybersecurity As A Marketing Tool
As medical equipment maker Philips has increased its cybersecurity measures in recent years, it has incorporated slogans like “Security by Design” and written blog posts on the topic. With these efforts, the company has not just increased its own cybersecurity but created new marketing content. In fact, the role of cybersecurity is now built into its narrative about delivering quality patient care.
Improve Your Business Marketing With Excellent LCR: Leads, Conversion And Retention
There are three reasons why businesses fail despite the owner planning what service to offer and what products to sell. Others may talk about more reasons than what I’m about to tell you; but if you ask me, there are only three and they are the problems in terms of leads, conversion and customer retention. These three factors, no matter where you go and where you are in the world, don’t change.
Google Experiences Internal Issues During Indexing
Recently Google Search Console sent out numerous emails alerting publishers of redirect errors. However on Monday the official Google Search Central Twitter account updated the search marketing community that the emails may have been sent due to an internal indexing error and that they were investigating.
Using Google Trends To Optimize Your Content Strategy Timing [Podcast]
Creating content and want to know what was trending in search last week, month, or year? Google Trends can help you find useful and timely data. But how do you use it effectively?
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Facebook Announces New Comment Moderation and Support Features, including Live Chat for Some Account Issues
As 2021 draws to a close and the focus shifts to 2022, LinkedIn shared some predictions about what business-to-business marketing and interpreting buyer intent signals will look like in the new year.
7 Marketing Trends That Will Define Success in 2022
In the past, marketing was about getting your name out there. In 2022 though, it will be about creating an effective brand, compelling storytelling and measuring the success of that story. It’s no longer enough to create a brand and expect it to sell.
What I Learned from Growing a Brand in a Pandemic with a Nearly No Marketing Budget
When I first started working on a business plan for my fashion project, Emilia George, someone advised me to allocate $60,000 to $100,000 on digital ads, (an amount that’s a drop in the ocean compared to how much other brands spend on the sell).
Google Analytics 4 is a powerful marketing tool for insights that will help you make better marketing decisions. Here’s what you need to know about GA4.
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LinkedIn Shares 2022 Predictions on B-to-B Marketing, Sales Intent
As 2021 draws to a close and the focus shifts to 2022, LinkedIn shared some predictions about what business-to-business marketing and interpreting buyer intent signals will look like in the new year.
3 Things You Absolutely Need to Run a Strong Marketing Operation
Do you have a strong marketing operation? Is your team aligned? Are your processes optimized? Are you getting the results you want? Or are you constantly struggling? Having worked with a variety of clients, we’ve seen the inner workings of all sorts of brands. And it isn’t always pretty. But one thing is for sure: Regardless of your size, or how many years you’ve been in business, you can get always better results by strengthening the three core pillars of your operation. Not sure what those are or how to do it? We have the tips you need to succeed.
How To Leverage YouTube To Create An Impactful Long-Tail Video Marketing Strategy
As a platform that reaches an estimated 2.2 billion users worldwide — and now that digital video is at the forefront of the marketing industry — YouTube has become a “go-to” sharing platform for long-form video content. The pandemic accelerated the digitization of Fashion Week, and video has proved to be a great way to bring your audiences to your digital front row. Brands are using YouTube to create moments that consumers can re-watch and reevaluate continuously over time, which, as a result, can help them enhance brand performance in the long term as they expand their reach and tap into new audiences.
7 New & Ongoing Google Business Profile (GMB) Issues, December 2021
The most notable change in 2021 was its rebranding and the full rollout of the capability that enables marketers to manage business profiles via Search and Maps. For a time, Google Business Profile support was massively backed up with requests and the backlog took a few months to clear out.
Should You Use Seller Ratings In Your Google Ads Campaigns?
You’ve probably seen seller ratings show up in Google advertising – or perhaps in organic search where they’re being tested. They’re the one- to five-star ratings that sometimes display in search and shopping ads. You may have wondered if these ratings are something you can (or should) add to your own Google Ads campaigns.
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Reddit Reveals the Top Posts, AMA Sessions, Live-Streams and More in 2021
Reddit has revealed its top-performing posts, live-streams and AMA sessions of 2021, while it’s also shared new data on the overall growth in engagement across the app, as it continues to expand on its reach potential, and build out its ad offering.
Instagram’s Coming Chronological Feed May Not Work How You Expect
The big Instagram news stemming from today’s Senate appearance by platform chief Adam Mosseri, which was primarily focused on how the company’s looking to improve safety and wellness for young users, is that Instagram is looking to add a chronological feed option early next year, one of the most requested features in the app.
Nostalgia Marketing & What We Can Learn From John Lewis Ads
You’ve probably noticed an influx of seasonal television advertising campaigns by retail brands in the build-up to Christmas. These spots tend to attract widespread media coverage and acclaim upon their release. Just look at department store brand John Lewis & Partners, which launched their first Christmas advert back in 2007.
How To Get Decentralized Marketing Teams On The Same Page
A decentralized marketing structure allows a business to market and advertise its products or services with minimal interference or bottlenecks. However, with different teams handling their own projects, a company could end up with siloed processes and incongruent branding efforts that don’t mesh well.
How Marketing Leaders Can Stay Agile While Producing Socially Responsible Content
Do any other marketers remember cruising into 2020 on the tail end of a viral holiday ad for Peloton? The ad featured a woman — dubbed “Peloton Wife“ (paywall) online afterward — whose husband gifted her the company’s stationary bike for the holidays. It went on to show her recording her journey with the Peloton. The ad was later heavily criticized online. Needless to say, in December 2019, the controversial spot caused quite the stir. It even resulted in a response advertisement from Ryan Reynolds himself.
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Twelve Digital Marketing Trends For 2022 And How To Take Advantage Of Them
Digital marketing is always changing and evolving, but 2022 will likely hold some dramatic changes. Businesses and brands must not only plan for the future of digital marketing but be prepared to take advantage of it. Here are the top 12 digital marketing trends to keep an eye on in 2022 and how you can use them to your advantage.
Marketers and business leaders came together at Zeta Live ‘21 to discuss the evolution to a digital-first world and trending topics on the future of marketing. From NFTs to first-party data to the Metaverse and everything in between, here are some of the conference’s most engaging themes that marketers can’t afford to ignore.
The world of media and brand response marketing has evolved tremendously in the last decade. It’s now quicker, more data-driven and more multidimensional than ever before.
If You Want Better Marketing ROI, It’s Time To Get Personal
It’s been said that most of us are exposed to as many as 10,000 advertisements daily. The drip, drip, drip of ads begins pretty much the instant we roll out of bed in the morning and is well underway by breakfast — from the label on our coffee reminding us what brand we drink to those 15-second “brought to you by” ad spots that we hear in our favorite morning podcast.
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TikTok Shares Best Practice Tips for Driving Conversion with Your Ads
As part of its broader push into video content, Pinterest has announced the acquisition of video editing app Vochi, which enables users to easily add effects to their clips.
WhatsApp Adds New Auto-Delete Options, Enabling You to Set All Your Chat Threads to Self-Erase
Amid ongoing controversy around Meta’s move to introduce end-to-end encryption by default in all of its messaging apps, WhatsApp’s adding another privacy feature, with the ability to set all of your message threads to auto-delete after 24 hours, 7 days or 90 days.
TikTok is adding a new tipping feature, and the ability to send digital “gifts,” which will allow users to earn money from creating content. These additions to TikTok are part of a suite of monetization tools called Creator Next, which includes five ways to get paid.
Floki Inu is Going to Get Its Very Own Metaverse in February
Dogecoin spinoff floki inu plans to launch its own metaverse in February next year, the team behind the memecoin said, as the project pushes ahead with a multinational marketing campaign.
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TikTok Shares Best Practice Tips for Driving Conversion with Your Ads
TikTok has shared a new set of tips on how to maximize conversion with your TikTok ads, based on thousands of examples in its system. Using automated analysis, TikTok scanned its ad network to identify key elements of the highest converting campaigns, which could be a big help in maximizing the performance of your approach on the platform.
Can you boost your search rankings in Google by using the right keywords in your H1 tags? And just how many H1 tags should you use on each webpage, anyway? There’s been much debate and misunderstanding over the years about how Google perceives H1 content. So are H1 tags actually a Google ranking factor?
YouTube has become a source of entertainment and fun for people of all ages in just a decade. Some of the world’s biggest brands already have their own YouTube channel, like Google, BMW, Disney and Lego. But big brands are not the only ones capitalizing on YouTube as a promotional venue. Companies of all sizes and types are embracing YouTube to deliver their messages and strengthen their sales pitch.
Advertising in the Pandemic: How Companies Used COVID as a Marketing Tool
At the start of the pandemic, consumers were bombarded with a new and hastily constructed form of advertising. In those “uncertain times”, customers were promised, they could rely on their favourite brands for help. The adverts, often featuring sombre piano music and declarations that everyone was “in this together”, were ubiquitous. Now our research reveals the tactics behind these adverts, and why consumers should be wary of marketing in a crisis.
Discord is a community-driven voice-over IP (VoIP) software available on Windows, Mac, iOS and Android. It’s a popular chat app with text, video and voice calling capabilities. However, Discord stands out from its competitors (other VoIP software such as Skype) since it allows users to easily create and host their very own servers for free. These servers allow users to chat and have the option to be both public or private, meaning that only users specifically invited (with unique invite URLs) can access private Discord servers.
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TikTok Shares a Listing of Some of the Most Popular Products Promoted on the Platform in 2021
Seeking gift inspiration for the young hipsters in your life? This could help – TikTok has today published a listing of some of the most popular products on the platform over the last year, which were featured in various #TikTokMadeMeBuyIt trends.
Google answers how long 301 redirects should be kept in place after a site move, saying year is the minimum recommended length of time. Why a year? Because it takes a while for Google to process a major change like a site move. If redirects are in place for less than a year then Google may not end up crawling the links enough times to recognize the site has been moved permanently.
Travel and tourism have been extremely competitive in recent years, with hotels and chains competing against online travel agencies (OTAs) and booking sites in increasingly rich search results.
What Neuroscience Tells Us About Social Media Marketing
A canvasser knocking on your door during game night. A sales pitch at church. The guy at the BBQ telling you about an investment opportunity. The hawker on the beach breaking into your group lunch peddling necklaces and flowers. If those kinds of activities trip off alarms in your head, send you into a near rage, or cause you to feel physically sick, there’s a reason. People are unable to receive marketing messages when they are directly engaged in purposeful social interaction, neuroscience suggests, because they’re hard-wired to fiercely protect against anything that will break their social connections.
Marketing has become an essential element of the real estate business. However, there are many myths and misconceptions about how to effectively market yourself and your listings. Here’s the truth agents need to know.
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Meta Updates Policy on Cryptocurrency Ads, Opening the Door to More Crypto Promotions in its Apps
With cryptocurrencies gaining momentum, in line with the broader Web 3.0 push, Meta has today announced an update to its ad policies around cryptocurrencies, which will open the door to more crypto advertisers on its platforms.
Reddit Adds New Real-Time Activity Indicators to Enhance In-App Activity
Reddit’s looking to spark more engagement via a new set of real-time activity indicators, including live counts of up and downvotes and comment alerts, highlighting in-app interaction.
YouTube Shares the Top Performing Videos and Creators of 2021
While it won’t be doing a ‘Rewind’ clip this year, after negative response to its more recent creator compilations, YouTube has today shared an overview of the top videos and creative stars of 2021, highlighting some of the key trends of the year, which could help you develop a better platform strategy.
Facebook Adds New Trend Insights in Creator Studio, Which Could Help Shape Your Posting Strategy
Facebook’s looking to provide more content insight within Creator Studio with the rollout of a new ‘Inspiration Hub’ element, which highlights trending content and hashtags within categories related to your business Page.
In an Instagram marketing environment that often takes on the trappings of sameness, where do influencers fit in? How is their value evolving? And how should marketing investments for Instagram be planned to maximize ROI?
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Meta’s Crytpo Project Loses Top Executive, the Latest Blow for the Company’s Digital Payments Push
Meta’s troubled cryptocurrency project has been dealt yet another blow, with top executive David Marcus, formerly of PayPal, announcing that he will be leaving the company at the end of the year.
LinkedIn Adds New Tools to ‘Creator Mode’, Including LinkedIn Live Access and Newsletters
LinkedIn’s beefing up its ‘Creator Mode’ features with the addition of LinkedIn Live access for those with Creator Mode turned on, as well as a new newsletter option for creators to help maintain connection with their audience.
As Google’s Search Advocate, John Mueller shares so many SEO insights it would be a fulltime job to keep up. Mueller assists SEO professionals each week, answering their questions in a live Q&A. Many of the tips you’ll find here are from those office-hours hangouts. This roundup also includes key takeaways from search explainer videos that Mueller puts out on a less frequent basis.
Twitter Updates its Regulations on Unauthorized Use of Private Media and Depictions of Individuals
Twitter’s looking to up its enforcement around the misuse of people’s private content, with an expansion of its private information policy to now also include “private media”, which relates to images shared via tweet without the consent of the person depicted in them.
Facebook Could be Forced to Sell-Off Giphy After UK Regulatory Ruling
Facebook is facing yet another regulatory battle, this time in the UK, with the Competition and Markets Authority (CMA) ruling that Facebook must sell Giphy, which it acquired in May 2020, due to the acquisition’s potential to reduce competition between social media platforms, and in the display advertising market.
