Tag Archive for: Minute Masters Series

Daily Minute Master Series – November 2, 2020

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Social Media

The Companies That Know the Most About You Based on App Data [Infographic]

Personal data collection, and the risks of such info getting into the wrong hands, had become a big focus of late, highlighted by concerns around TikTok potentially sharing US user data with the Chinese Government. And that is a serious concern – once you submit your personal information, you can’t know, for sure, how it’s going to be used, or misused, and what that might mean in a broader sense. But providing such details has become part of the normal exchange for using apps.

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Facebook Begins Roll Out of Dark Mode on its Mobile App

After months of testing, and after launching dark mode options on every other one of its apps, Facebook has today confirmed that it’s now launching a full public test of dark mode within its main mobile app.

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TikTok Stars Win Injunction Against White House Executive Order, Keeping the App Running the US

Hey, remember all that talk about TikTok getting banned in the US? Yeah, not so much. In the latest blow to the White House’s efforts to ban the Chinese-owned app, a group of TikTok stars have won an injunction against the Trump administration’s Executive Order, which could have still seen the app banned in the US on November 12th. Now, there’s no timeline for any enforcement action that would suspend or ban TikTok in the US market.

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Marketing

Google Answers Question About Passages SEO

Google’s John Mueller answered a question about the Passages Algorithm in a Google SEO Office Hours Hangout. Mueller offered feedback on what the industry is saying about search engine optimizing for passages and what Google is trying to accomplish with it.

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How Google Chooses to Rank Images and Videos in Search Results

Google’s John Mueller provided a detailed answer about how Google chooses to rank images and videos in the search results. The question was about how Google chooses to show images in the search results pages (SERPs).

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How Marketers Can Stay Centered Around Consumers

The rebirth of the consumer relationship with brands is one of the many changes that have occurred this year because of the COVID pandemic. And while marketers are learning to live with smaller budgets and leaner staffs, there is still an opportunity to invent new strategies and tactics behind consumer engagement. “We are at an exciting inflection point that creates a lot of opportunities for companies today to use data to shape their vision,” said Lenovo Director of Global eCommerce Strategy and Operations Derek Gominger at MarTech conference. “[Companies can] connect with customers in a better way that creates opportunities for all of us to grow our businesses and get closer to our customers.”

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Daily Minute Master Series – October 30, 2020

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Social Media

Instagram Removes ‘Recent’ Tab from Hashtag Listings to Stop the Spread of Election Misinformation

With just days to go until the US Election, Instagram has announced that it will remove the ‘Recent’ tab from hashtag searches on the platform temporarily.

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Facebook Continues to Add Users, Posts Strong Revenue Result in Q3

Facebook has posted its latest performance update, showing yet another increase in overall active users – though a slight decline in the US – along with a solid boost in revenue. If the July Facebook ad boycott, in protest over its lack of action around hate speech, had any major financial impact for the company, it’s not evident here.

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Twitter Posts Strong Revenue Result in Q3 as User Growth Slows

Twitter has shared its latest performance update, which shows a significant increase in ad spend, after a decline last quarter, and slower growth in total users. We’ll start with users – Twitter added 2 million more Monetizable Daily Active Users (mDAU) in Q3, taking it to 188 million.

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Marketing

How to Optimize Your Ecommerce Site: 5 Quick SEO Fixes

Not all ecommerce SEO problems require complex solutions. Learn five common SEO issues hounding ecommerce websites and the best ways to address them fast.

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How Engagement Trumps Headlines: The Election in Social Media

President Donald J. Trump’s Twitter feed has been one of the major sources of news headlines for the past four years, and as of this month, it’s the sixth most followed account on the platform. But that obscures the real news, according to a new report from Socialbakers, the social media management and measurement platform.

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It’s Time for Plan C: Adjusting Your Marketing Budgets in Crisis Times

The sudden global upheaval caused by the COVID-19 pandemic has pushed industries to the brink, and many companies have had to throw Plan A and even established Plan B strategies right out the window. That’s because, when it comes to managing your marketing organization through a crisis of this scale, it means starting with “Plan C”.

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Daily Minute Master Series – October 29, 2020

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Social Media

Zuckerberg, Dorsey Appear Before Senate in Hearing Over Potential Reforms for Section 230

Will Section 230 be reformed, and if so, what will that mean for digital media more broadly? After months of calls for reforms to internet protection laws, today, the CEOs of Facebook, Twitter and Google all faced a US Senate Committee hearing which sought to establish the parameters for a possible re-think of Section 230 laws, which, technically, provide a level of protection for digital platforms over the content posted by users.

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LinkedIn Up to 722 Million Members, Continues to See ‘Record Levels of Engagement’

Given more people are looking for work amid the COVID-19 pandemic, it’s little surprise that LinkedIn has seen increased usage, with parent company Microsoft reporting that the professional social network saw ‘record levels of engagement’ – up 31% – in the most recent quarter. The findings are listed in Microsoft’s FY21 Q1 report, which the company published this week, outlining its key performance highlights in the period.

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Pinterest Adds 26 Million More Users, Sees Revenue Jump in Q3

With eCommerce on the rise amid the COVID-19 pandemic, Pinterest has continued to add users, and boost revenue, as reflected in its Q3 2020 performance update. First off, on users – Pinterest added 26 million more actives in Q3, taking it to a new high of 442 million MAU.

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Marketing

3 Things Totally Upending What a ‘PPC Manager’ Really Is

Despite the advances in machine learning, the human element of strategy and insight is still crucial to deliver the best PPC campaigns. Here’s why.

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Microsoft Announces Clarity – Free Website Analytics

Microsoft announced a free GDPR compliant user behavior analytics tool. The analytics tools helps publishers understand how site visitors are using a site and identify areas of improvement, including reporting on the amusingly named “rage click” metric.

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Online Holiday Sales Could Reach $200 Billion According to Adobe

Holiday e-commerce spending is poised to exceed $189 billion in the U.S., according to Adobe’s most recent forecast. That represents 33% year-over-year growth. However, online revenues could reach or exceed $200 billion if physical stores remain largely closed due to COVID and if there’s a second stimulus payment to consumers.

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Daily Minute Master Series – October 28, 2020

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Social Media

TikTok Announces New Partnership with Shopify, Another Step Towards In-Stream Commerce

As TikTok continues to grow, and remains in operation in the US, despite a White House Executive Order for its sale, it also continues to churn out new stars, its own platform celebrities who themselves continue to grow and expand their audience reach, and become businesses in their own right, based on their short video clips.

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Instagram Extends Length Limit for Instagram Live Broadcasts, Adds Live-Stream Archive

With live-streaming having something of a renaissance in 2020, as people look to replace their lost social interactions as best they can, Instagram has today announced two new options to help users maximize their IG Live streams. First off, Instagram is extending the time limit for its live streams from the current 60 minutes to four hours.

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Pinterest Adds New Presentation, Discovery and Ad Options to Assist Retailers with the End of Year Push

With the holiday period fast approaching, and retailers looking to make a big sales push to end a tough year, Pinterest has this week announced a range of new features designed to help merchants maximize reach and sales in the period, including new ‘storefront’ profiles and a new shopping ad format.

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Marketing

18 Tips to Secure Your Website & Domain Name for the Holidays

The holiday season is upon us. At this time of year, it’s really too late to make major changes to your website or to even work on tasks that will improve your search engine rankings. After all, you don’t want to do something that could potentially hurt your website’s traffic or rankings. Doing an SEO audit of your website, changing content, working on your site structure, and adding a lot of new content are better done during the “off-season,” so to speak.

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7 Link Building Sins to Steer Clear Of & How to Avoid Them

Steer clear of these seven damaging mistakes to make sure you’re always bringing your A-game to your link building efforts.

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New Approaches to Affiliate Marketing

While many marketing technology tactics have changed the past two decades to reflect a faster-paced society and advances in technology, the use of affiliate marketing channels has remained relatively the same in terms of system and structure. “It is a business development channel that has never truly been optimized by use of technology,” said Matt Gilbert, CEO of Pepperjam, an affiliate marketing technology and services company. “There hasn’t been any automation built into this channel.”

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Daily Minute Master Series – October 27, 2020

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Social Media

Snapchat’s Dancing Hot Dog is Making a Comeback to Encourage Voter Participation

Snapchat’s continuing its drive to encourage more people to vote by bringing back its popular ‘Dancing Hot Dog’ AR effect, this time in election-themed clothing and bearing a key awareness message.

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Twitter Launches New Prompts to Reduce the Spread of Misinformation Around the US Election

In its latest effort to protect the integrity of the US Presidential Election, Twitter is launching some new, preemptive prompts in user feeds which aim to address potential misinformation around the voting process, focusing on key elements that are being widely discussed, and could be misconstrued.

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Facebook Officially Launches Cloud Gaming on Android and Web, Expanding its Gaming Focus

With gaming seeing a big rise in 2020, and gaming on Facebook, specifically, gaining traction, The Social Network has today launched a new set of cloud-streamed games, which will enable users on Android and the web to play instantly, with no downloads required.

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Marketing

Google to Highlight Best Shopping Deals in Search Results

Google is highlighting top shopping deals in search results in an effort to boost visibility for retailers while ensuring shoppers get the best available prices. In a series of related updates, Google is making it easier and faster to apply product promotions, attract new customers, and uncover meaningful insights. And yes, these updates all apply the free shopping listings Google began offering earlier this year.

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How Businesses Can Adjust to Changing Times

No one was ready for this year. But just like that, it happened – and today we all find ourselves in a different world. Consumer habits are adapting. More than 100,000 small businesses have closed in the U.S. since March 2020. 9 in 10 consumers admitted to changing their shopping habits after COVID-19. Outsourcing went from being a helpful backup to the only viable option.

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How to Manage Your Gmail Inbox: 22 Powerful Tips

How often do you look around Gmail’s settings? The treasure trove of time-saving and productivity-enhancing features is well worth your time. Between some latest enhancements and older yet seldom used aspects, here are 22 reasons for you to look under the hood.

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Daily Minute Master Series – October 26, 2020

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Social Media

Can Social Media Data Predict the Winner of the 2020 US Presidential Election? A Look at the Latest Trends

Can social media data predict the outcome of an election? It’s a key question many have asked, and have worked to decipher from the troves of user data available. But thus far, there’s no definitive answer, especially when it comes to modern US politics. Part of that is likely because of the celebrity status of US President Donald Trump, and the way in which he has used social media to connect with his constituents. Trump’s massive social media reach seems to somewhat skew the data – for example, previous academic research has suggested that sheer mention volume is the best indicator of a candidate’s performance, and likelihood of winning.

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Experts Predict Top 10 Social Media Trends for 2021 [Infographic]

How will social media marketing change in 2021? Given the events of this year, it’s seemingly impossible to predict what might be coming next, but there are some clear trends and shifts emerging, which will impact how we conduct our marketing activities moving forward. To glean some insight on this, the team from Talkwalker recently partnered with HubSpot to interview 70 global experts and frontline professionals on their thoughts and predictions for the year ahead.

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A Beginners Guide to a Successful Facebook Advertising Campaign [Infographic]

Are you just getting started with a Facebook Ad campaign for your business? Need some help with the basics like image dimensions and text rules? The team from WebFX share the details you need to know in this infographic.

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Marketing

Google Invests in an Online Shopping Platform

It’s being reported that Google and another company have agreed to invest $350 million dollars in a popular Indonesian online shopping platform named Tokopedia. Tokopedia is a major online marketplace in Indonesia that is reported to contribute over 1% of Indonesia’s economic growth. Google did not purchase the shopping platform, it’s just an investment that adds to the billions of dollars already invested by SoftBank and Alibaba.

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How to Turn SEO Into a Measurable Revenue Generator [Webinar]

Join our next webinar and learn how you can demonstrate SEO ROI to C-suite and attribute your company’s revenue growth to your SEO efforts.

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Google Ads Turns 20: The Most Important Trends and Changes of the Past 5 Years

Google ads is now 20 years old. At its 15 year milestone, we chronicled AdWords’ evolution into a $60 billion business. We were still talking about Yahoo as a player in search, enhanced campaigns ushered in mobile as a marketing must-do just two years prior and ads-only Google Shopping was three years old. Fast forward five years and a rebrand later, ad revenue has more than doubled (the ads business generated more than $135 billion last year), Yahoo surrendered search ads to Microsoft, mobile is ubiquitous, free listings are back on Google Shopping — and AI and machine learning have transformed the way Google Ads works and the way advertisers work with it.

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Daily Minute Master Series – October 23, 2020

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Social Media

Facebook’s Oversight Board Begins Hearing Cases, Adding a New Element to Content Decisions

Back in January 2019, Facebook announced its plans for a new Content Oversight Board, a collection of independent, external experts who would come together to review appeals of content decisions made by Facebook’s moderators. Since then, the coming Oversight Board has been Facebook’s go-to referral point when discussing its response to various controversial cases. Should Facebook have added warnings to comments posted by President Trump in regards to the #BlackLivesMatter protests? The Oversight Board will provide additional guidance in such cases. Should Facebook take more action on anti-vax and anti-science posts? The Oversight Board can assist.

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Twitter Prompts All US Users to Vote, Adds New Vote-Related Hashflags

Twitter is launching a big push to get users to vote, with new, in-feed prompts for every US user, and new visuals attached to vote-related hashtags. First off, Twitter’s making its biggest voter participation push yet, with a new, in-feed prompt to alert users about early voting.

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Snapchat Adds New Barcode Scanning Capacity for Selected Products, Providing Further Insight

Back in June, at its annual partner summit, Snapchat announced some coming additions for its Snap Camera, including the ability to identify plants, dog breeds and get additional product information, like nutrition data, by simply ‘scanning’ a dog/plant/product within its camera function. Now, we’re seeing the next steps for this, with users now able to scan food and wine labels to get more information on certain products.

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Marketing

Google Analytics 4: Ecommerce Guide For Google Tag Manager

This is an implementation guide for Google Analytics 4. The guide is aimed at Google Tag Manager users and has been designed to complement the official documentation.

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How to Improve Your Organic Click-Through Rates

Improving your Organic CTR means more traffic for your website without necessarily having to improve your ranking. Here are 12 things you can do.

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How to Calculate SEO ROI From Keywords You’re Targeting

Calculating ROI for SEO is one of the biggest struggles most SEO professionals face. SEO pros have the benefit of keyword volume data that provides insight into what people are interested in (data that other channels may not have). But being able to understand what the lift would be if you make changes for SEO can be a bit of a conundrum.

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Daily Minute Master Series – October 22, 2020

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Social Media

TikTok Updates Moderation Guidelines Around QAnon and Harmful Targeting of Minorities

After a recent report highlighted flaws in TikTok’s approach to removing QAnon-related content, despite the platform’s rules against such, the company has today outlined additional steps that it’s taking in order to combat hate speech, and protect users from manipulation and misinformation.

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Facebook Announces New Advertising Options for the Holidays, Including Product Tags in Instagram Ads

With Christmas now only 65 days away, Facebook has announced some new ad tools to help retailers make the most of the season, and finish out 2020 in the strongest possible way. The main update is the ability to create Instagram ads with product tags within Ads Manager, essentially enabling you to add Instagram’s product tags directly to paid promotions.

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Facebook Launches Test of Nextdoor Style ‘Neighborhoods’ Feature

Facebook groups are a key connector for many people, and have become even more so during the COVID-19 pandemic, with more than 1.8 billion users now engaging in Groups every month. They’re also an essential tool for local communities – according to a recent Facebook survey, 38% of Facebook group members look to connect with people in their local area through groups. That, to Facebook, spells opportunity, and this week, The Social Network has launched a new test of an option called ‘Neighborhoods’, which aims to better connect more people to others within their immediate vicinity.

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Marketing

How to Improve Site Performance: 4 Speed Audit Quick Wins

We all know speed is money. A faster site converts better leading to improved revenue. Despite the direct impact of speed on the bottom line, getting recommendations for performance improvements implemented can sometimes be challenging as it often involves editing legacy code that could affect the structural integrity of the site. This is especially true when it comes to improving the performance of JavaScript.

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Google Can Subscribe to Push Notifications

Google announced a new Chrome 86 feature that included the news that Google’s “automated web crawling service” can subscribe to push notifications. The reason for doing that is to identify abusive push notifications for the purpose of blocking them in Chrome.

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What Prime Day Signals for 2020 Holiday Retail

Consumers’ accelerated shift to online shopping will be one of the lasting trends of 2020. Nearly three-quarters (73%) of U.S. holiday shoppers said they plan to shop online more for the holidays during COVID-19, a Google survey found. It’s unclear whether Amazon’s Prime Day shift from July to October will last post-pandemic, but the timing gives us a window into the holiday shopping season and what marketers can expect, plan for and start doing now to maximize sales and revenue. Amazon Prime Day sales hit $10.4 billion globally, according to an estimate from Digital Commerce 360. That would mark a 45% jump over last year’s event in July. Amazon itself declined to give overall revenue numbers but said third-party sellers sold $3.5 billion worth of goods on the marketplace over last week’s two-day Prime Day event.

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Daily Minute Master Series – October 21, 2020

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Social Media

Instagram Expands its Badges for Live-Stream Donations, Advances IGTV Ads

After testing them with selected creators over the past few months, Instagram is rolling out its new badges in Instagram Live broadcasts to wider pool of creators.

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Snapchat Reports Increases in Both Users and Revenue Rise in Strong Quarter for the App

Snap Inc., the parent company of Snapchat, has released its latest earnings report, showing an increase in users and improved revenue outlook, as engagement with the app rises amid COVID-19. First off, on users – Snapchat added 11 million more daily actives in Q3, taking it to 249 million overall.

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How to Use Google Trends for YouTube

Google Trends can provide a wealth of insights that can help guide keyword and content strategies. In this article, you will learn a few ways to use Google Trends to help gain insights for YouTube and your video content strategy.

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Marketing

US Justice Department Files Complaint Against Google Over Monopoly Tactics

Google is facing a new legal battle, with the US Justice Department filing a complaint against the search giant for violating antitrust laws through its dominance of search.

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Amazon Launches a Program to Pay Consumers for Their Data on Non-Amazon Purchases

Amazon has launched a new program that directly pays consumers for information about what they’re purchasing outside of Amazon.com and for responding to short surveys. The program, Amazon Shopper Panel, asks users to send in 10 receipts per month for any purchases made at non-Amazon retailers, including grocery stores, department stores, drug stores and entertainment outlets (if open), like movie theaters, theme parks, and restaurants.

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How Google Identifies Individual Passages of a Web Page

Google’s public Search Liaison, Danny Sullivan, shares more detail about an upcoming change that will improve 7% of global queries. Soon, Google will be able to identify individual passages of a web page, which helps with understanding how relevant a page is to a given query.

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Daily Minute Master Series – October 20, 2020

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Social Media

Facebook Updates Messenger API to Incorporate Instagram Direct, Enabling New Connection Opportunities

Following the recent announcement of the integration of Messenger and Instagram Direct, Facebook is now also updating its Messenger API to include support for Instagram messaging, which will provide businesses with a range of new connection opportunities through its messaging tools.

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Facebook Officially Launches Topics in Watch, Adds New ‘Featured’ Section to Highlight Popular Clips

While Facebook Watch is not a major competitor for YouTube as yet, it is growing, with 1.25 billion people – almost half of Facebook’s monthly active user base – now consuming at least some content on Watch every month. How, exactly, Facebook calculates that stat is somewhat questionable (it’s previously counted an active Watch viewer as anyone who spends at least one minute viewing content), but either way, that 1.25 billion is almost double the 720 million Watch viewers that Facebook reported in June last year.

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Instagram Adds New, Post-Level Age-Gate Tool for Branded Content

Instagram is looking to add another level of protection for both brands and users by enabling businesses to set minimum age requirements for branded content.

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Marketing

Which Is Better for Product Page SEO: Single Page vs. Multi-Page Design?

Choosing your website’s product page URL structure? These are the key things you need to consider for the best ecommerce SEO results.

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How to Build Hundreds of Links in a Month (with Less Resources)

Get tips on how to set up a scalable link building program that generates hundreds of links in a month – even with fewer resources.

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7 Marketing Trends for 2021

Then new Global Marketing Trends 2021 report from Deloitte Insights is based on two surveys: the first, of almost 2,500 adult consumers in selected countries in North America, Europe, the Middle East and Asia; the second, of over 400 C-suite executives, including CMOs, from U.S. global companies. The main headlines: the interconnection of trust and loyalty, and the importance of brands being able to pivot fast.

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