The Marketing Rundown
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Social Media
Instagram Adds ‘Recently Deleted’ Folder to Safeguard Against Mistaken Post Removal
This will make many Instagrammers very happy – the platform is today adding a new ‘Recently Deleted’ folder which will enable users to restore any feed posts that they’ve deleted for 30 days after the fact.
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Twitter Provides Customer Care Tips to Help Maximize Connection [Infographic]
With an increasing number of people now shopping online, your digital customer support process is more important than ever, and Twitter can serve an important purpose in this respect. The quickfire, public nature of tweets often makes it a better channel for getting brands to respond quickly, and many people now seek to use this to advantage. That can have negative impacts, if your brand is in the midst of a crisis, and doesn’t have the answers that people are seeking. But it can also be hugely beneficial for increasing brand loyalty, facilitating greater connection, and delivering better results.
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While the COVID-19 pandemic has been hard on everyone in different ways, the global lockdowns and mitigation efforts have accelerated the usage of digital platforms for social connection, shopping, work – basically every function in some form. One of the key beneficiaries of that has been VR, which has seen a surge in popularity as people look to alternate forms of home entertainment. Indeed, in Facebook’s most recent performance update, the company’s ‘Other Revenue’ figure (i.e. revenue not generated from ads) was more than double the same period in 2019.
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Marketing
How to Compete Against Larger Websites
Concentrating on your competitor, and not your own site is a losing situation. Learn the smart strategy to use when competing with bigger websites.
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How to Quickly Compare Your Website With Your Competitors
As challenges and obstacles to reaching the top of the SERPs and staying there have continued to grow, competitor analysis has become more important than ever. Although Google webmaster guidelines haven’t changed much over the years, the core algorithm certainly has. What’s more, the evolution of that algorithm is happening at a much faster pace. The introduction of Knowledge Graph, Hummingbird, RankBrain, and BERT into the Google algorithm has made it much harder for SEO professionals to game the system.
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Filtering Referral Spam in Universal Analytics & Google Analytics 4
Referral spammers have been making their way into our Google Analytics (GA) data without ever actually visiting our websites since around 2013. Referral spam may show up to administrators as either a fake traffic referral, a search term, or a direct visit. Referral spambots hijack the referrer that displays in your GA referral traffic, indicating a page visit from their preferred site even though a user has not viewed the page. Referral spam can’t actually harm your site by triggering a fake visit (as long as you don’t click on the spam link). The problem is that marketers have to manually decipher and filter this type of traffic out of their GA data to make proper sense of it.
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