Daily Minute Master Series – March 17, 2021

March 17, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Twitter Launches ‘Brand Bracket’ to Identify the Best Tweeting Business Handle

With the annual March Madness college basketball tournament set to get underway this week, Twitter Marketing has launched its own variation, with its ‘Brand Bracket’, designed to determine the best tweeting business on the platform.

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Facebook Launches New Tools to Help Boost the Global COVID-19 Vaccination Effort

Facebook is launching a new push to help promote the global COVID-19 vaccination effort, in order to maximize take-up where possible, and move us closer to a return to normal life. Which, after more than a year of restrictions, now seems like a strange thought – imagine going to sit in a crowd at a sporting event, or catching a plane overseas. The idea itself seems somewhat foreign to consider, but soon, ideally, that will be an option once again.

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LinkedIn Provides New Worksheets to Help Map Out Your On-Platform Ad Campaigns

Amid the gradual economic recovery, as we move beyond the pandemic, LinkedIn is likely to see a lot more activity, as people seek new opportunities and connections to help boost their professional careers. That will also mean more opportunity for marketers to connect with a wider pool of users – and this week, LinkedIn has provided some new tips and guides on how to map out effective on-platform marketing campaigns, which could help in your LinkedIn ad efforts. In its new, 38-page ‘Better LinkedIn Campaign Planning’ guide, LinkedIn provides a range of notes and worksheets to help guide your planning process.

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Your Essential Guide to Google My Business (GMB)

When you’re looking for a product, service or answer to a question, your first thought is usually, “Let me Google this.” That’s why your presence on Google is critical and where having a consistent Google My Business presence is essential.

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How to Increase Your Ecommerce Organic Traffic by 400% with Automation

Learn a process that can help you generate more qualified organic traffic for your ecommerce site and convert more sales.

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Should Your Small Business Hire a Marketing Agency or Build a Marketing Team?

As your small business grows, at some point you’ll need to take your marketing strategy to the next level. While many leaders of new and small businesses are used to taking on a variety of roles, there will come a time when it makes sense to pass marketing roles on to the experts. Doing so is vital for making sure that your business continues to develop new customers, build its brand, and stay competitive in its industry.

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Daily Minute Master Series – March 16, 2021

March 16, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Can Facebook Work Out How to Slow the Momentum of TikTok?

Honestly, after years of seeing Facebook run the tables in social, and improve on many of the best innovations of other apps, it’s kind of refreshing to see them on the back foot, and working to keep up with the competition for a change.

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Would Identity Verification Improve Social Media Safety, and Reduce Instances of Trolling and Abuse?

As social platforms and regulatory authorities have weighed various considerations in how to combat issues with online abuse and coordinated manipulation, a proposal that’s repeatedly been raised is personal identity verification, and the possibility of making this a mandatory element in creating a social media account.

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Clubhouse Launches Creator Accelerator Program to Help Support Broadcasters in the App

While it’s still in invite-only mode, the sudden growth of audio social has seen Clubhouse accelerate its growth plans, which includes support initiatives for broadcasters, in order to keep them running rooms in the app. Along this line, Clubhouse has today announced a new Creator First accelerator program, which will see the app provide financial support and expertise to a selected group of creators, with a view to helping them build their audience, and ultimately monetize their Clubhouse efforts.

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3 Link Building Best Practices for Outreach in Times of Crisis

Link building outreach during this pandemic and other times of crisis requires a thoughtful, strategic approach. Here are a few tips for doing it well.

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5 Common Reasons Google Isn’t Indexing a Page (& How To Fix It)

Wondering why you’re losing traffic? Here are the 5 most common issues that prevent Google from indexing your webpage, broken out by site size.

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CPG Marketing In A World Without Product Sampling

Product sampling, which has all but vanished because of the pandemic, has historically been an essential plank of marketing strategy for CPG marketers.

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Daily Minute Master Series – March 15, 2021

March 15, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Snapchat Shares New Research into How Gen Z Will Shape Future Market Trends

Snapchat has published a new report, in partnership with Oxford Economics, which examines the role that Gen Z will play in driving the post-pandemic recovery, and how this generation will become a key focus for marketers moving forward. The team from Oxford interviewed people across six markets – Australia, France, Germany, the Netherlands, the UK and the US – and supplemented its own survey data with various other sources to get a better handle on the rising influence of Gen Z.

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Twitter is Testing a New, Full-Image Display in Tweet Timelines, Support for 4K Images

Twitter is testing a new way to display images in tweet timelines, which would see full images shown in tweets, as opposed to cropped previews.

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Three Tried-And-True Digital Marketing Methods For 2021 And Beyond

The digital world is constantly changing. In fact, some say that you need to change your marketing strategy every six months or else you’re done for. However, certain trends have emerged over the years that are still applicable today and will likely continue into tomorrow.

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Instagram Launches Revised Instagram Lite App in 170 Regions

After first launching the app in India back in December, Facebook has today announced that its revamped Instagram Lite app, which enables users in low connectivity regions to utilize most of the features of Instagram, will be made available in 170 regions.

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Optimizing PPC Automation with the Magic Wheel

Human-guided automation is the future, and knowing how to manage and optimize automated PPC campaigns is key. Here’s a guide on how to do it right.

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Marketing And CX Transformation: How Customer Centricity Creates Value

While digital transformation is a universal imperative, it means different things to different C-suite leaders. For marketing and customer experience (CX) in particular, digital transformation paves a customer-centric foundation for tangible, shorter paths to value while transforming how a company engages and creates value from its customer relationships.

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Daily Minute Master Series – March 12, 2021

March 12, 2021/by Corey Padveen

The Marketing Rundown

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10 Truths About Marketing After the Pandemic

It’s safe to say that 2020 was a year like no other and that 2021 will certainly not revert back to the old normal. So, as marketers think about building brands during this year and beyond, what should we take away from the pandemic? What can we do to help companies grow faster? And how is marketing being redefined in the age of Covid-19?

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TikTok Adds New Comment Review Option, Providing More Control for Creators

TikTok has added a new option which gives creators more control over the comments that appear on their clips, with the capacity to filter all comments as they come through, and approve or deny as you see fit.

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Facebook Outlines the Future of AR, and Plans for the Next Stage of Computing

Facebook sparked a flurry of excitement last September when it announced that the first iteration of its AR glasses – currently being tested under the title ‘Project Aria’ – would be available in stores sometime in 2021, pointing to the next stage of social and digital connectivity. But Facebook has since sought to temper expectations, with the company’s AR and VR chief Andrew Bosworth noting that the first stage of its wearable device will not be fully-AR enabled. But that next level is coming, sometime on the horizon – and today, the company has provided some more insight into its plans for AR, and engagement with digital devices that it says will form the next major computing shift.

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How To Use Content Marketing To Build Brand Trust

Building trust with your customers is one of the most important things you can do for your business. In addition to potentially boosting revenue, trust can be a great barometer of growth. While the Covid-19 pandemic has disrupted the way companies operate, it has also created new opportunities to develop trust. According to the 2021 Edelman Trust Barometer, businesses are now trusted more than nongovernmental organizations, the government and media outlets. The upside is clear: Companies are in a position to develop stronger relationships with their customers than they’ve had in the past. The key to doing it well is to have the right strategy. Below are four tips to help you build trust through content marketing.

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YouTube Looks to Provide More Tools to Tap into the Rise of Connected TV Viewing

YouTube has outlined the opportunities of Connected TV viewers and eCommerce on the platform in a new update on its product roadmap, and plans for future developments. As part of a new blog series, YouTube’s chief product officer Neal Mohan is outlining specific trends that the platform is seeing, which will inform its approach for future developments. In his first update, posted last month, Mohan outlined the growth of its new ‘Shorts’ platform – YouTube’s answer to TikTok – while also pointing to new monetization opportunities for creators.

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Google May See Web Pages As Duplicates if URLs Too Similar

Google uses a predictive method to detect duplicate content based on URL patterns, which could lead to pages being incorrectly identified as duplicates. In order to prevent unnecessary crawling and indexing, Google tries to predict when pages may contain similar or duplicate content based on their URLs. When Google crawls pages with similar URL patterns and finds they contain the same content, it may then determine all other pages with that URL pattern have the same content as well. Unfortunately for site owners that could mean pages with unique content get written off as duplicates because they have the same URL pattern as pages that are actual duplicates. Those pages would then be left out of Google’s index.

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Daily Minute Master Series – March 11, 2021

March 11, 2021/by Corey Padveen

The Marketing Rundown

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Facebook Officially Launches Test of Option to Share Instagram Reels to Facebook

While TikTok is on the rise, and has continued to gain momentum over the past year, Facebook has been working to quell the app’s growth where it can, and stop both Facebook and Instagram users from migrating across to the short video app. Facebook’s main assault on TikTok thus far has been Instagram Reels, which it launched in India last July, just days after TikTok was banned in the region due to ongoing border disputes between India and China. Facebook swooped in to gather up as many TikTok refugees as it could, and Reels has reportedly seen good response in the nation. And now, Facebook’s looking to take the next step, with the launch of a new option in India which will enable Reels users to also share their clips to Facebook as well.

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Perfecting Your Brand’s Tone of Voice for SEO Copywriting

We all know when it comes to SEO, content is key. Copywriting enables you to tell your story, gives you a chance to strategize with useful keywords, and helps you gain trust and loyalty among prospects. But content alone won’t bring you success and build long-lasting customer relationships. It’s your tone of voice that really resonates with your audience. In fact, 65% of consumers say a brand’s tone of voice helps them build an emotional connection to the company.

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WordPress 5.7 Launches With One-Click HTTP to HTTPS Conversion

WordPress version 5.7 is now available, offering one-click HTTP to HTTPS conversion among other features.

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As Digital Ad Landscape Crowds and Pandemic Looms, DTC Storage Brand Looks to In-Person Experiential Marketing

Direct-to-consumer storage brand MakeSpace is putting its stake in the ground, experimenting with experiential marketing to expand its retail footprint. It’s starting with The MakeSpace Store in New York City’s Flatiron district, which launched last month. The Instagramable pop-up offers retail, in-store appointments and meditation space for consumers.

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How Ryan Reynolds’ Marketing Agency Keeps Making Viral Hits

The scene opens in hell. We see flames. We hear screams. Then the camera closes in on Satan himself — big horns, giant pectorals, bright red skin — as he slumps over on his throne. His phone buzzes. He glances at the screen. “You’re a match!” it says. Satan perks up, eyes wide in amazement. The dark lord, it appears, is looking for love on Match.

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Domino’s Ups Marketing Investment as Part of Growth Strategy

Domino’s says investment in marketing and innovation will be key to growth in a post-pandemic economy, as it aims to hit sales of between £1.6bn to £1.9bn this year. The fast-food brand has outlined a multi-year strategy for driving growth, which focuses on leveraging market opportunities, digital capabilities and its brand.

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Daily Minute Master Series – March 10, 2021

March 10, 2021/by Corey Padveen

The Marketing Rundown

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100 Women in Marketing Share Their Greatest Challenges From a Year of Isolation

When International Women’s Day arrived in 2020, the world was unknowingly poised at the threshold of a year that would test everyone in ways they’d never experienced before. And the weight of the Covid-19 pandemic’s impact would overwhelmingly fall on the backs of women. After a year defined by economic, physical and emotional hardship—all under a smothering cloud of lockdown-fueled isolation—Adweek asked women in advertising, marketing and related industries to share their experiences for International Women’s Day 2021.

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Facebook Publishes New Research into the Importance of Diversity and Inclusion in Advertising

Facebook has published a new report into diversity and representation and advertising, which highlights some key notes of concern for marketers looking to maximize connection with their audiences. Facebook’s study took in various inputs, including a survey of 1,200 people, a review of more than 1,200 brand lift studies and an analysis conducted of more than 1,000 Facebook video ads. The results show that representation is still a major issue – and by not catering to, or considering these elements, advertisers could be failing to reach broader audiences.

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Snapchat Launches New iOS 14 Resource Hub to Help Advertisers with Upcoming Changes

With Apple’s iOS 14 update, and its associated changes to data tracking, set to be launched soon, Snapchat has launched a new iOS 14 Resource Hub in its Business Help Center to help Snap advertisers navigate the expected impacts of the change.

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Link Building Q&A with Expert Women in Marketing & SEO

Nine women, each an accomplished expert in SEO, share their responses to the most pressing and controversial link building questions around.

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Marketing Briefing: Marketers Mull a ‘Privacy-First’ Approach Amid Looming Google, Apple Changes

The cookie is crumbling more rapidly than ever — if you’ve somehow missed it last week, Google said it would not build an alternative identifier to replace the third-party cookie once it is phased out. The ripple effects of Google’s announcement coupled with Apple’s looming IDFA crackdown, has marketers mulling what it means to build “a privacy-first approach to marketing,” explained Jess Simpson, svp of verified tech and identity at Publicis Media.

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Opinion: Influencer Marketing is a $10 Billion Placebo

The disease that marketers are trying to cure is the collapse in consumer trust. Trust is the bedrock of consumer relationships with brands. Yet, only 54% of American consumers say they trust businesses in general, according to the 2021 Edelman Trust Barometer. Trust in the media is in open freefall. As for trust in ads, just 38 percent of consumers (surveyed across eight countries, including the U.S.), say they trust advertising to get information about brands and services, according to Kantar’s most recent Trust Score study. And trust in government? Don’t ask.

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Daily Minute Master Series – March 9, 2021

March 9, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

A Small Business Guide to Starting a Podcast [Infographic]

Have you ever considered creating your own podcast, for yourself or for your business? The rise of audio social could point to increasing opportunity in this regard, while podcast listening has been steadily rising over the past decade. Indeed, according to the most recent Edison ‘Infinite Dial’ report, podcasts now reach over 100 million Americans every month, with more than a third of Americans aged 12 and over consuming podcasts on a regular basis.

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Twitter is Testing a New ‘Undo’ Option for Sent Tweets

The now legendary Jane Manchun Wong has done it again. For years – basically for all of Twitter’s existence – Twitter users have called on the platform to add an ‘Edit’ option so that they can correct those annoying grammatical errors, which always seem to infiltrate your best tweets. Twitter has repeatedly said that it’s not going to happen, but there have been signs of a potential compromise, like, say, a short window of time after pressing ‘Tweet’ to recall your missive.

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Instagram Says That it’s Exploring Options That Would Enable Users to Hide Like Counts if They Choose

Instagram freaked a whole lot of users out this week when it suddenly – and unintentionally – expanded its test of hidden post like counts to a lot more users.

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44 Free Tools to Help You Find What People Search For

As thought-provoking and enjoyable as keyword research can be, it’s also equally complicated and mind-boggling if you’re a beginner just on the tipping point of actually getting it. Sure, you’ve perused through Google’s Keyword Planner and tinkered with Google’s Autocomplete. But, honestly, keyword research is intimidating when you’re just starting.

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Google’s Mueller on Keys to a Successful Site Migration

Google’s John Mueller answered what he felt were the top things to pay attention to in order to have a successful site migration. Mueller offered tips to help minimize disruptions. In a Google SEO Office-hours hangout, a person asked John Mueller about handling a site migration for a site that acquired another one and they are now joining the two websites into a single site. They are also changing the domain name.

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How to Amp Up Your Marketing Efforts with AR

Augmented reality is an excellent way to shake up your business’s content and get people to check out your campaigns. And the Aryel AR Marketing Platform offers small businesses and individuals a way to turn heads. AR is similar to virtual reality, except instead of replacing your vision, it adds to it. Remember Pokémon Go? That’s what Aryel does, except it creates brand-specific experiences to market to users. All you have to do is answer a few questions and make a few drag-and-drop decisions.

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Daily Minute Master Series – March 8, 2021

March 8, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Your Top 5 Marketing Objectives – Solved!

The Interactive Advertising Bureau (IAB) recently surveyed a range of consumer brand marketers to understand their 2021 customer acquisition objectives, marketing strategies, and media buying decisions. The survey results made it clear that 2020 set new rules for consumer sentiment and brand loyalty, and marketers have responded by positioning customer satisfaction as their number one marketing and advertising priority in 2021.

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Supercharge Your Digital Marketing with Augmented Reality Campaigns

The business world is constantly innovating and if you want to be successful, that means being willing to adapt with the times. It also means you should strive to keep your business on the cutting-edge from time to time, especially when it comes to increasing customer engagement with your products and services. Augmented reality (AR) is changing the way people shop, play, and experience products before buying. Now, it’s also making a push into product discovery thanks to marketing tools like Aryel AR Marketing Platform.

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Pinterest Announces New Marketing Tools, Including ‘Pinterest Premiere’ Video Ads

As part of its first-ever ‘Pinterest Presents‘ marketing and advertising summit, Pinterest has today announced several new ad tools to provide more insight into campaign performance, and enhanced opportunity to reach the right audience. First off, Pinterest is adding a new video ad option called ‘Pinterest Premiere’, which will enable advertisers to purchase exclusive video placement in the home feed for a specific demographic, interest or category for a designated time frame.

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What Is Latent Semantic Indexing and Why It Doesn’t Matter for SEO

Many claims are made for Latent Semantic Indexing (LSI) and “LSI Keywords” for SEO. Some even say that Google relies on “LSI keywords” for understanding webpages. This has been discussed for nearly twenty years and the evidence-based facts have been there the entire time.

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American’s Trust Google More Than Facebook or TikTok

In a world of fake news and misinformation, 1,057 U.S. residents were asked how they feel about social media and search platforms. The recent survey uncovered trust levels in tech companies, which platforms cause concern and opinions regarding tech space developments. SEO Clarity’s survey results might make Google feel like they have the upper hand, but they still have work to do.

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Google Updates PageSpeed Insights Scores

PageSpeed Insights (PSI) scores have recently improved across the board. But the improvements have nothing to do with any changes made to the websites experiencing better scores. The improvements happened over on Google’s side.

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Daily Minute Master Series – March 5, 2021

March 5, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

New t2 White Paper: Understanding and Planning for a New Generation of Player

Las Vegas – and the casino industry as a whole – is a continuously evolving phenomenon. It has survived and thrived thanks in no small part to its ability to adapt. Now, as the world of gaming sits on the precipice of another major shift, there is a need to adapt once more to the changing demographics of players. This white paper outlines how these demographics have evolved, and what casinos can do to not only appeal to their preferences but improve the casino-going experience as a whole for an entirely new generation of players.

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Facebook Will Lift its Temporary Ban on Political Ads Later This Week

Facebook has announced that it will allow political ads on its platform once again from Thursday this week, following last year’s ban on political promotions in the lead-up to the 2020 US Presidential Election.

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TikTok Announces ‘Ready, Set, Grow’ Summit for SMBs

Are you looking to add TikTok into your digital marketing mix? The platform has gone through a raft of challenges over the past year, and emerged even stronger, with the app now on track to become the next billion-user platform. It seems that, barring a Government ban (still somewhat possible), TikTok is here to stay, while its allure remains strong among younger audiences in particular.

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LinkedIn: Top 15 In-Demand Jobs in 2021

LinkedIn data reveals the top 15 in-demand jobs in 2021 and the most important skills needed for each position. A new report highlights the fastest-growing job areas over the past year, which are ranked based on a combination of demand and the number of jobs available. In light of the COVID-19 pandemic, LinkedIn is shifting the focus of its annual emerging jobs report to emphasize where the opportunity is right now. Previous editions of this report have focused on job trends over the past 5 years, but the world of work has changed rapidly over the past 12 months.

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Marketing Tips For Early-Stage Startups

Every business needs a way to tell its customers about its products and services. Those marketing channels differ from one business to another and can change as the business grows. And just like everything else in business, marketing needs an investment. In the earliest stages of a startup, this investment is usually best spent developing a product customers need.

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Google Will Not Track Users After Replacing Third-Party Cookies

Google assures users it will not replace third-party cookies with with an alternative solution that tracks users’ web activity. Google made it known last year that it intends to drop support for third-party cookies in its Chrome web browser, citing a need to address growing concerns people have about their privacy.

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Daily Minute Master Series – March 4, 2021

March 4, 2021/by Corey Padveen

The Marketing Rundown

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New t2 White Paper: Understanding and Planning for a New Generation of Player

Las Vegas – and the casino industry as a whole – is a continuously evolving phenomenon. It has survived and thrived thanks in no small part to its ability to adapt. Now, as the world of gaming sits on the precipice of another major shift, there is a need to adapt once more to the changing demographics of players. This white paper outlines how these demographics have evolved, and what casinos can do to not only appeal to their preferences but improve the casino-going experience as a whole for an entirely new generation of players.

For the full white paper click here

TikTok Highlights Female Creators for Women’s History Month

TikTok has announced a range of events for Women’s History Month, which will celebrate both female creators and women-lead businesses on the platform.

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How to Build Links for Ecommerce & Affiliate Sites in 2021

Learn how to boost your ecommerce and affiliate site’s search visibility with link building and which approach can bring you the best results.

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Semrush to Publicly Sell Shares on New York Stock Exchange

Semrush is announcing an initial public offering (IPO) of company stock, filed on Monday, which will see the SEO software company selling shares on the New York Stock Exchange (NYSE). In a registration statement for the proposed IPO, it’s said that Semrush intends to list its Class A common stock under the ticker symbol “SEMR”.

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Data and Marketing Trends in 2021

This year is set to be an exciting one in the world of marketing. Last year, the COVID health pandemic had a huge effect on the advertising industry with an overall hit on marketing revenue. The silver lining to that cloud, though, has been increased digital transformation and far better opportunities for data collaboration across brands.

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Why Marketing Can No Longer Ignore Customer Experience

Ask most marketers what they do, and they will start off by talking about content marketing, point of sale material and the leads they generate and pass to sales. They are focused on promotion, one of the four Ps of marketing first defined by E. Jerome McCarthy in 1960. More strategic-minded marketers might talk about the other three P’s as well: their role in product development, pricing and the places, channels or locations through which their products are distributed. These are the levers that they have been taught to pull to drive growth for their businesses.

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