Daily Minute Master Series – March 12, 2021

March 12, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

10 Truths About Marketing After the Pandemic

It’s safe to say that 2020 was a year like no other and that 2021 will certainly not revert back to the old normal. So, as marketers think about building brands during this year and beyond, what should we take away from the pandemic? What can we do to help companies grow faster? And how is marketing being redefined in the age of Covid-19?

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TikTok Adds New Comment Review Option, Providing More Control for Creators

TikTok has added a new option which gives creators more control over the comments that appear on their clips, with the capacity to filter all comments as they come through, and approve or deny as you see fit.

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Facebook Outlines the Future of AR, and Plans for the Next Stage of Computing

Facebook sparked a flurry of excitement last September when it announced that the first iteration of its AR glasses – currently being tested under the title ‘Project Aria’ – would be available in stores sometime in 2021, pointing to the next stage of social and digital connectivity. But Facebook has since sought to temper expectations, with the company’s AR and VR chief Andrew Bosworth noting that the first stage of its wearable device will not be fully-AR enabled. But that next level is coming, sometime on the horizon – and today, the company has provided some more insight into its plans for AR, and engagement with digital devices that it says will form the next major computing shift.

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How To Use Content Marketing To Build Brand Trust

Building trust with your customers is one of the most important things you can do for your business. In addition to potentially boosting revenue, trust can be a great barometer of growth. While the Covid-19 pandemic has disrupted the way companies operate, it has also created new opportunities to develop trust. According to the 2021 Edelman Trust Barometer, businesses are now trusted more than nongovernmental organizations, the government and media outlets. The upside is clear: Companies are in a position to develop stronger relationships with their customers than they’ve had in the past. The key to doing it well is to have the right strategy. Below are four tips to help you build trust through content marketing.

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YouTube Looks to Provide More Tools to Tap into the Rise of Connected TV Viewing

YouTube has outlined the opportunities of Connected TV viewers and eCommerce on the platform in a new update on its product roadmap, and plans for future developments. As part of a new blog series, YouTube’s chief product officer Neal Mohan is outlining specific trends that the platform is seeing, which will inform its approach for future developments. In his first update, posted last month, Mohan outlined the growth of its new ‘Shorts’ platform – YouTube’s answer to TikTok – while also pointing to new monetization opportunities for creators.

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Google May See Web Pages As Duplicates if URLs Too Similar

Google uses a predictive method to detect duplicate content based on URL patterns, which could lead to pages being incorrectly identified as duplicates. In order to prevent unnecessary crawling and indexing, Google tries to predict when pages may contain similar or duplicate content based on their URLs. When Google crawls pages with similar URL patterns and finds they contain the same content, it may then determine all other pages with that URL pattern have the same content as well. Unfortunately for site owners that could mean pages with unique content get written off as duplicates because they have the same URL pattern as pages that are actual duplicates. Those pages would then be left out of Google’s index.

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Daily Minute Master Series – March 11, 2021

March 11, 2021/by Corey Padveen

The Marketing Rundown

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Facebook Officially Launches Test of Option to Share Instagram Reels to Facebook

While TikTok is on the rise, and has continued to gain momentum over the past year, Facebook has been working to quell the app’s growth where it can, and stop both Facebook and Instagram users from migrating across to the short video app. Facebook’s main assault on TikTok thus far has been Instagram Reels, which it launched in India last July, just days after TikTok was banned in the region due to ongoing border disputes between India and China. Facebook swooped in to gather up as many TikTok refugees as it could, and Reels has reportedly seen good response in the nation. And now, Facebook’s looking to take the next step, with the launch of a new option in India which will enable Reels users to also share their clips to Facebook as well.

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Perfecting Your Brand’s Tone of Voice for SEO Copywriting

We all know when it comes to SEO, content is key. Copywriting enables you to tell your story, gives you a chance to strategize with useful keywords, and helps you gain trust and loyalty among prospects. But content alone won’t bring you success and build long-lasting customer relationships. It’s your tone of voice that really resonates with your audience. In fact, 65% of consumers say a brand’s tone of voice helps them build an emotional connection to the company.

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WordPress 5.7 Launches With One-Click HTTP to HTTPS Conversion

WordPress version 5.7 is now available, offering one-click HTTP to HTTPS conversion among other features.

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As Digital Ad Landscape Crowds and Pandemic Looms, DTC Storage Brand Looks to In-Person Experiential Marketing

Direct-to-consumer storage brand MakeSpace is putting its stake in the ground, experimenting with experiential marketing to expand its retail footprint. It’s starting with The MakeSpace Store in New York City’s Flatiron district, which launched last month. The Instagramable pop-up offers retail, in-store appointments and meditation space for consumers.

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How Ryan Reynolds’ Marketing Agency Keeps Making Viral Hits

The scene opens in hell. We see flames. We hear screams. Then the camera closes in on Satan himself — big horns, giant pectorals, bright red skin — as he slumps over on his throne. His phone buzzes. He glances at the screen. “You’re a match!” it says. Satan perks up, eyes wide in amazement. The dark lord, it appears, is looking for love on Match.

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Domino’s Ups Marketing Investment as Part of Growth Strategy

Domino’s says investment in marketing and innovation will be key to growth in a post-pandemic economy, as it aims to hit sales of between £1.6bn to £1.9bn this year. The fast-food brand has outlined a multi-year strategy for driving growth, which focuses on leveraging market opportunities, digital capabilities and its brand.

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Daily Minute Master Series – March 10, 2021

March 10, 2021/by Corey Padveen

The Marketing Rundown

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100 Women in Marketing Share Their Greatest Challenges From a Year of Isolation

When International Women’s Day arrived in 2020, the world was unknowingly poised at the threshold of a year that would test everyone in ways they’d never experienced before. And the weight of the Covid-19 pandemic’s impact would overwhelmingly fall on the backs of women. After a year defined by economic, physical and emotional hardship—all under a smothering cloud of lockdown-fueled isolation—Adweek asked women in advertising, marketing and related industries to share their experiences for International Women’s Day 2021.

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Facebook Publishes New Research into the Importance of Diversity and Inclusion in Advertising

Facebook has published a new report into diversity and representation and advertising, which highlights some key notes of concern for marketers looking to maximize connection with their audiences. Facebook’s study took in various inputs, including a survey of 1,200 people, a review of more than 1,200 brand lift studies and an analysis conducted of more than 1,000 Facebook video ads. The results show that representation is still a major issue – and by not catering to, or considering these elements, advertisers could be failing to reach broader audiences.

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Snapchat Launches New iOS 14 Resource Hub to Help Advertisers with Upcoming Changes

With Apple’s iOS 14 update, and its associated changes to data tracking, set to be launched soon, Snapchat has launched a new iOS 14 Resource Hub in its Business Help Center to help Snap advertisers navigate the expected impacts of the change.

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Link Building Q&A with Expert Women in Marketing & SEO

Nine women, each an accomplished expert in SEO, share their responses to the most pressing and controversial link building questions around.

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Marketing Briefing: Marketers Mull a ‘Privacy-First’ Approach Amid Looming Google, Apple Changes

The cookie is crumbling more rapidly than ever — if you’ve somehow missed it last week, Google said it would not build an alternative identifier to replace the third-party cookie once it is phased out. The ripple effects of Google’s announcement coupled with Apple’s looming IDFA crackdown, has marketers mulling what it means to build “a privacy-first approach to marketing,” explained Jess Simpson, svp of verified tech and identity at Publicis Media.

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Opinion: Influencer Marketing is a $10 Billion Placebo

The disease that marketers are trying to cure is the collapse in consumer trust. Trust is the bedrock of consumer relationships with brands. Yet, only 54% of American consumers say they trust businesses in general, according to the 2021 Edelman Trust Barometer. Trust in the media is in open freefall. As for trust in ads, just 38 percent of consumers (surveyed across eight countries, including the U.S.), say they trust advertising to get information about brands and services, according to Kantar’s most recent Trust Score study. And trust in government? Don’t ask.

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Daily Minute Master Series – March 9, 2021

March 9, 2021/by Corey Padveen

The Marketing Rundown

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A Small Business Guide to Starting a Podcast [Infographic]

Have you ever considered creating your own podcast, for yourself or for your business? The rise of audio social could point to increasing opportunity in this regard, while podcast listening has been steadily rising over the past decade. Indeed, according to the most recent Edison ‘Infinite Dial’ report, podcasts now reach over 100 million Americans every month, with more than a third of Americans aged 12 and over consuming podcasts on a regular basis.

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Twitter is Testing a New ‘Undo’ Option for Sent Tweets

The now legendary Jane Manchun Wong has done it again. For years – basically for all of Twitter’s existence – Twitter users have called on the platform to add an ‘Edit’ option so that they can correct those annoying grammatical errors, which always seem to infiltrate your best tweets. Twitter has repeatedly said that it’s not going to happen, but there have been signs of a potential compromise, like, say, a short window of time after pressing ‘Tweet’ to recall your missive.

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Instagram Says That it’s Exploring Options That Would Enable Users to Hide Like Counts if They Choose

Instagram freaked a whole lot of users out this week when it suddenly – and unintentionally – expanded its test of hidden post like counts to a lot more users.

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44 Free Tools to Help You Find What People Search For

As thought-provoking and enjoyable as keyword research can be, it’s also equally complicated and mind-boggling if you’re a beginner just on the tipping point of actually getting it. Sure, you’ve perused through Google’s Keyword Planner and tinkered with Google’s Autocomplete. But, honestly, keyword research is intimidating when you’re just starting.

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Google’s Mueller on Keys to a Successful Site Migration

Google’s John Mueller answered what he felt were the top things to pay attention to in order to have a successful site migration. Mueller offered tips to help minimize disruptions. In a Google SEO Office-hours hangout, a person asked John Mueller about handling a site migration for a site that acquired another one and they are now joining the two websites into a single site. They are also changing the domain name.

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How to Amp Up Your Marketing Efforts with AR

Augmented reality is an excellent way to shake up your business’s content and get people to check out your campaigns. And the Aryel AR Marketing Platform offers small businesses and individuals a way to turn heads. AR is similar to virtual reality, except instead of replacing your vision, it adds to it. Remember Pokémon Go? That’s what Aryel does, except it creates brand-specific experiences to market to users. All you have to do is answer a few questions and make a few drag-and-drop decisions.

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Daily Minute Master Series – March 8, 2021

March 8, 2021/by Corey Padveen

The Marketing Rundown

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Your Top 5 Marketing Objectives – Solved!

The Interactive Advertising Bureau (IAB) recently surveyed a range of consumer brand marketers to understand their 2021 customer acquisition objectives, marketing strategies, and media buying decisions. The survey results made it clear that 2020 set new rules for consumer sentiment and brand loyalty, and marketers have responded by positioning customer satisfaction as their number one marketing and advertising priority in 2021.

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Supercharge Your Digital Marketing with Augmented Reality Campaigns

The business world is constantly innovating and if you want to be successful, that means being willing to adapt with the times. It also means you should strive to keep your business on the cutting-edge from time to time, especially when it comes to increasing customer engagement with your products and services. Augmented reality (AR) is changing the way people shop, play, and experience products before buying. Now, it’s also making a push into product discovery thanks to marketing tools like Aryel AR Marketing Platform.

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Pinterest Announces New Marketing Tools, Including ‘Pinterest Premiere’ Video Ads

As part of its first-ever ‘Pinterest Presents‘ marketing and advertising summit, Pinterest has today announced several new ad tools to provide more insight into campaign performance, and enhanced opportunity to reach the right audience. First off, Pinterest is adding a new video ad option called ‘Pinterest Premiere’, which will enable advertisers to purchase exclusive video placement in the home feed for a specific demographic, interest or category for a designated time frame.

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What Is Latent Semantic Indexing and Why It Doesn’t Matter for SEO

Many claims are made for Latent Semantic Indexing (LSI) and “LSI Keywords” for SEO. Some even say that Google relies on “LSI keywords” for understanding webpages. This has been discussed for nearly twenty years and the evidence-based facts have been there the entire time.

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American’s Trust Google More Than Facebook or TikTok

In a world of fake news and misinformation, 1,057 U.S. residents were asked how they feel about social media and search platforms. The recent survey uncovered trust levels in tech companies, which platforms cause concern and opinions regarding tech space developments. SEO Clarity’s survey results might make Google feel like they have the upper hand, but they still have work to do.

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Google Updates PageSpeed Insights Scores

PageSpeed Insights (PSI) scores have recently improved across the board. But the improvements have nothing to do with any changes made to the websites experiencing better scores. The improvements happened over on Google’s side.

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Daily Minute Master Series – March 5, 2021

March 5, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

New t2 White Paper: Understanding and Planning for a New Generation of Player

Las Vegas – and the casino industry as a whole – is a continuously evolving phenomenon. It has survived and thrived thanks in no small part to its ability to adapt. Now, as the world of gaming sits on the precipice of another major shift, there is a need to adapt once more to the changing demographics of players. This white paper outlines how these demographics have evolved, and what casinos can do to not only appeal to their preferences but improve the casino-going experience as a whole for an entirely new generation of players.

For the full white paper click here

Facebook Will Lift its Temporary Ban on Political Ads Later This Week

Facebook has announced that it will allow political ads on its platform once again from Thursday this week, following last year’s ban on political promotions in the lead-up to the 2020 US Presidential Election.

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TikTok Announces ‘Ready, Set, Grow’ Summit for SMBs

Are you looking to add TikTok into your digital marketing mix? The platform has gone through a raft of challenges over the past year, and emerged even stronger, with the app now on track to become the next billion-user platform. It seems that, barring a Government ban (still somewhat possible), TikTok is here to stay, while its allure remains strong among younger audiences in particular.

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LinkedIn: Top 15 In-Demand Jobs in 2021

LinkedIn data reveals the top 15 in-demand jobs in 2021 and the most important skills needed for each position. A new report highlights the fastest-growing job areas over the past year, which are ranked based on a combination of demand and the number of jobs available. In light of the COVID-19 pandemic, LinkedIn is shifting the focus of its annual emerging jobs report to emphasize where the opportunity is right now. Previous editions of this report have focused on job trends over the past 5 years, but the world of work has changed rapidly over the past 12 months.

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Marketing Tips For Early-Stage Startups

Every business needs a way to tell its customers about its products and services. Those marketing channels differ from one business to another and can change as the business grows. And just like everything else in business, marketing needs an investment. In the earliest stages of a startup, this investment is usually best spent developing a product customers need.

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Google Will Not Track Users After Replacing Third-Party Cookies

Google assures users it will not replace third-party cookies with with an alternative solution that tracks users’ web activity. Google made it known last year that it intends to drop support for third-party cookies in its Chrome web browser, citing a need to address growing concerns people have about their privacy.

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Daily Minute Master Series – March 4, 2021

March 4, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

New t2 White Paper: Understanding and Planning for a New Generation of Player

Las Vegas – and the casino industry as a whole – is a continuously evolving phenomenon. It has survived and thrived thanks in no small part to its ability to adapt. Now, as the world of gaming sits on the precipice of another major shift, there is a need to adapt once more to the changing demographics of players. This white paper outlines how these demographics have evolved, and what casinos can do to not only appeal to their preferences but improve the casino-going experience as a whole for an entirely new generation of players.

For the full white paper click here

TikTok Highlights Female Creators for Women’s History Month

TikTok has announced a range of events for Women’s History Month, which will celebrate both female creators and women-lead businesses on the platform.

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How to Build Links for Ecommerce & Affiliate Sites in 2021

Learn how to boost your ecommerce and affiliate site’s search visibility with link building and which approach can bring you the best results.

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Semrush to Publicly Sell Shares on New York Stock Exchange

Semrush is announcing an initial public offering (IPO) of company stock, filed on Monday, which will see the SEO software company selling shares on the New York Stock Exchange (NYSE). In a registration statement for the proposed IPO, it’s said that Semrush intends to list its Class A common stock under the ticker symbol “SEMR”.

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Data and Marketing Trends in 2021

This year is set to be an exciting one in the world of marketing. Last year, the COVID health pandemic had a huge effect on the advertising industry with an overall hit on marketing revenue. The silver lining to that cloud, though, has been increased digital transformation and far better opportunities for data collaboration across brands.

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Why Marketing Can No Longer Ignore Customer Experience

Ask most marketers what they do, and they will start off by talking about content marketing, point of sale material and the leads they generate and pass to sales. They are focused on promotion, one of the four Ps of marketing first defined by E. Jerome McCarthy in 1960. More strategic-minded marketers might talk about the other three P’s as well: their role in product development, pricing and the places, channels or locations through which their products are distributed. These are the levers that they have been taught to pull to drive growth for their businesses.

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Daily Minute Master Series – March 3, 2021

March 3, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

New t2 White Paper: Understanding and Planning for a New Generation of Player

Las Vegas – and the casino industry as a whole – is a continuously evolving phenomenon. It has survived and thrived thanks in no small part to its ability to adapt. Now, as the world of gaming sits on the precipice of another major shift, there is a need to adapt once more to the changing demographics of players. This white paper outlines how these demographics have evolved, and what casinos can do to not only appeal to their preferences but improve the casino-going experience as a whole for an entirely new generation of players.

For the full white paper click here

TikTok Launches New TikTok for Business Profile to Share Key Tips and Insights

Looking to add TikTok into your digital marketing mix? This could help – this week, TikTok has launched a new TikTok for Business profile in the app, through which it will share platform marketing tips, usage insights and preview upcoming events to help advertisers make the most of the platform.

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Facebook Announces New Features for International Women’s Day, Including Multi-Participant IG Live Streams

Facebook has announced a range of new features to coincide with Women’s History Month and International Women’s Day (3/8), with the biggest being the launch of multi-participant Instagram Live rooms, which the company has been testing for the last few months.

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12 of the Best Tools to Monitor Your Online Reputation

Your online reputation is one of the strongest measures of your success as a business. Online life is real life; your online reputation is everything. This means that keeping up with, and monitoring, your online presence is a highly important part of your digital marketing strategy. It’s crucial that you find out about (and deal with) problems before they become a major issue, and that you can provide timely feedback. Monitoring what people say about you online will help you maintain a good reputation.

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Why Guest Blogging Is the Worst Link Building Strategy

Guest blogging has been used for ages to build links. But truth be told, it’s the worst link-building strategy you could come up with.

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The Importance Of Influencer Marketing In The ‘New Normal’ Digital Sphere

There’s a saying that “there are decades where nothing happens, and there are weeks where decades happen.” 2020 was the latter. As both brands and consumers adjust to this “new normal” and become ever more confident online, 2021 will take no prisoners in the digital sphere. The 2020 global lockdowns were an overdue catalyst for the advertising world and merely reinforced pre-existing consumer preferences for online commerce. As we begin to look at emerging from the pandemic, we see that media plans that have worked for decades have now expired, and it’s vital to stay ahead of the digital changes anticipated in 2021 to avoid being left behind.

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Daily Minute Master Series – March 2, 2021

March 2, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

New t2 White Paper: Understanding and Planning for a New Generation of Player

Las Vegas – and the casino industry as a whole – is a continuously evolving phenomenon. It has survived and thrived thanks in no small part to its ability to adapt. Now, as the world of gaming sits on the precipice of another major shift, there is a need to adapt once more to the changing demographics of players. This white paper outlines how these demographics have evolved, and what casinos can do to not only appeal to their preferences but improve the casino-going experience as a whole for an entirely new generation of players.

For the full white paper click here

Would People Pay to Read Your Tweets? Considering the Potential of ‘Super Followers’ on Twitter

“Would people pay to read my tweets?” That’s the question that every Twitter user with 10k or more followers was thinking when the company provided an overview of its in development ‘Super Follow’ option this week.

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Facebook Shares New Research into the Comparative Performance of Brand vs Direct Response Campaigns

Should you invest more of your marketing budget into brand-building or direct response, in order to drive sales results? Both elements are important, but due to immediate pressures, it’s often direct response that gets more focus. Because we need to sell now, right? We need conversions in order to meet our KPIs and demonstrate ROI to decision-makers.

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Twitter Adds First Visual Tools in Fleets with Stickers and ‘Twemojis’

Twitter’s version of Stories – called ‘Fleets’, for ideas that are ‘fleeting’ – is pretty much the same as Instagram or Snapchat Stories, but without the additional engagement options of playful editing tools and AR effects. But it does provide another connection surface within the platform, and Fleets occupy some prime in-app real estate, up at the top of the timeline.

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Google: Fine if 30-40% of URLs in Search Console Are 404s

Google’s John Mueller says it’s normal if 30-40% of URLs in a site’s Search Console report are returning 404 errors. This is stated during the Google Search Central SEO hangout from February 25, where we also learned it’s impossible to stop Google from trying to crawl URLs that no longer exist. Google may continue trying to crawl URLs years after they’ve been deleted from a website, and there’s nothing site owners can do to prevent that from happening. Therefore 404s are unavoidable, even for the most diligent of SEOs.

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71 Mind-Blowing Search Engine Optimization Stats

Organic search is arguably the most valuable marketing channel there is. That’s why search engine optimization (SEO) is essential for every brand and business that operates online today. Your company needs SEO. Period.

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Daily Minute Master Series – March 1, 2021

March 1, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

New t2 White Paper: Understanding and Planning for a New Generation of Player

Las Vegas – and the casino industry as a whole – is a continuously evolving phenomenon. It has survived and thrived thanks in no small part to its ability to adapt. Now, as the world of gaming sits on the precipice of another major shift, there is a need to adapt once more to the changing demographics of players. This white paper outlines how these demographics have evolved, and what casinos can do to not only appeal to their preferences but improve the casino-going experience as a whole for an entirely new generation of players.

For the full white paper click here

Twitter Outlines Growth and Product Strategies in Analyst Overview

Twitter has provided some new insights into its product and growth strategies as part of its latest Analyst Day overview for investors.

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Facebook Launches New, SMB-Focused Ad Campaign to Counter Apple’s Coming IDFA Change

The Social Network has launched a new ad campaign, which will include TV and digital promotions, that looks to better explain why personalized ad targeting is a good thing, and why people shouldn’t switch off data tracking.

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3 Top Skills SEO Content Writers Need to Succeed

It takes more than just great writing chops to create search-optimized content. Here are the top SEO content writing skills it takes to succeed.

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Brands Walk A Marketing Tightrope Over Political Chasms

How do you win when marketing in the face of contentious political issues? It may not be possible. To understand the strangeness, and often void, of corporate political marketing, look at Nike and Coca-Cola. These are companies that say Purpose Moves Us and People Matter — and both have made politically correct “social responsibility” part of their brand marketing. Yet they have also reportedly been lobbying against a bill that would ban importation into the U.S. of products made in China with forced labor.

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How to Build a Successful Influence Marketing Campaign

It’s time to move from strategy to action, but there still remains a world of preparation. Planning influence marketing campaigns is far more than just deciding we want to use influence partners and here’s the goal we’re going to shoot for. People who skim the surface of preparation aren’t Winfluencing. Remember that online influence partners care about their goals, so building offers and opportunities for them need to integrate what they want with what you want.

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