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News & Updates
Finding Answers to The Problems Identified in the Latest Facebook Leaks Will be a Complex Process
So what have we learned from the latest disclosure of internal Facebook documents and research? Well, not a lot, really. Former Facebook engineer Frances Haugen released an initial set of internal reports from The Social Network last month, which outlined various concerns, including its struggles in handling anti-vaccine content, the harmful impacts of its algorithm changes, and the negative mental health effects of Instagram on teens.
Twitter Rises to 211 Million Active Users, Though Longer Term Growth Targets Looking Harder to Reach
Twitter has posted its Q3 2021 performance numbers, showing steady increases in both users and revenue. But steady may not be enough, given the platform’s ambitious growth targets, while its ongoing investment into new projects doesn’t appear to be paying off as it likely would have hoped.
Facebook to Focus on Serving Young Adults in New Push
It’s no secret that Facebook is losing touch with the youth, with various reports detailing the platform’s gradual decline in popularity among young users, as Instagram, Snapchat and TikTok continue to rise. Facebook used to be the leading platform of choice for youth social engagement, but over time, it’s lost that cool factor, and become more of a haven for older users, as evidenced in this data included in the recent Facebook Files leaks.
LinkedIn Engagement Continues to Grow, Ad Revenue Rising Amid Economic Recovery
LinkedIn continues to see ‘record levels’ of engagement, with user sessions up 19% in the most recent quarter, as reported by parent company Microsoft.
How 3 Different Enterprise SaaS Content Strategies Work (With Examples)
SaaS is a fantastic niche that allows for a lot of creativity and testing when it comes to content creation in SEO. This is because of how different user journeys can be. In ecommerce, for example, a user will research then make a purchase. But in SaaS, the person doing the research may then need to pass it on to other internal stakeholders to make the purchase or final decision.
Blink and You’ll Miss It: The Rise of Short-Lived Marketing
From Balenciaga to JW Anderson, brands are quickening the pace at which they remove content from their social media feeds. Balenciaga first wiped its Instagram grid clean in June, ahead of unveiling its first haute couture collection in 53 years, and has since continued to clean its Instagram feed regularly. Its current feed features just 64 images from the Spring/Summer 2022 collection.
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New Internal Insights Underline Facebook’s Impacts on Societal Shifts, and its Struggles to Manage Such
Facebook is once again facing a wave of condemnation after the publication of a new series of internal reports – called ‘The Facebook Papers’ – which were recently leaked to media outlets.
Facebook Posts Steady Results in Q3, with More Users and Stable Revenue, Despite ATT Impacts
Facebook’s overall user growth momentum is slowing, but it continued to add millions more active users once again in Q3, while its revenue remained steady, boosted by sales of VR units and its Ray Ban smartglasses.
TikTok Launches ‘Made for TikTok’ Content Tips Series for Marketers
TikTok has launched a new video tips series which is designed to help marketers understand the key elements of the app, and create better TikTok campaigns.
Five Tips for Creating a Successful B2B Marketing Campaign
One of the most critical aspects of any successful marketing campaign is knowing your audience. It seems simple, but after initial concept development, multiple iterations of creative, and layers of approvals, it’s easy to lose sight of exactly whom you’re talking to. It doesn’t matter whether you’re promoting a local nonprofit, selling tires, or offering Web development services; if you aren’t up to speed with who your target audience is and what it wants, even the most expertly-crafted messaging is going to fall flat.
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Twitter Adds Revue Newsletter Subscription Cards in Tweets
This will be a welcome addition for Revue newsletter creators. Today, Twitter has unveiled a new Revue newsletter subscription card that will enable newsletter sign-up direct from tweets in-stream.
Instagram Adds More Tools to Help Creators Maximize Branded Content Partnerships
Instagram’s testing some new creator monetization options, ahead of the Christmas shopping push, with a view to helping its most prominent users maximize their earnings potential through branded content arrangements.
YouTube Answers 5 Common Questions About How its Recommendation Algorithms Work
YouTube has sought to provide some more insight into how its algorithms decide which videos to highlight to each user, by answering some common questions about its search and discovery systems, which could provide some more direction for your platform approach.
Pre-Holiday Campaigns: Twitter Marketing Checklist for eCommerce Businesses
There’s a lot to do to prepare your eCommerce business for the holiday season. To help you out, here’s a quick Twitter marketing checklist for eCommerce brands to ensure you maximize your opportunities.
16 Features Slowing Down Your Website and Lowering Your Google Ranking [Infographic]
Is your business website running excruciatingly slow? Have you lost rankings due to Google’s page experience update? The team from DesignMantic share the most common website speed killers in this infographic.
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Top 5 Reasons Why You Need a Social Media Manager
There are currently over 3 million businesses actively advertising just on Facebook alone. These numbers are pretty daunting if you’re trying to compete for visibility in social. But it clearly shows how important Facebook marketing has become for businesses today – not to mention all the other popular social networks that each boast millions (or billions) of users.
How To Navigate Your Marketing This Holiday Season
The holiday shopping season is coming up fast, and the madness will begin before we know it. Timing is crucial for brands when it comes to marketing tactics this time of year. It’s never too soon to start thinking about how to leverage the holiday fever to maximize the impact of your campaigns.
Google’s E-A-T: Busting 10 of the Biggest Misconceptions
E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a concept Google first published in its 2014 edition of the Search Quality Guidelines. These guidelines are used during Google’s search quality evaluations, in which it hires thousands of quality reviewers who are tasked with manually reviewing a set of webpages and submitting feedback about the quality of those pages to Google.
Total UK marketing budgets have increased at the strongest rate since Q2 2017 according to new research, with growth seen in two of the categories that encompass print advertising.
Marketing Operations Wears Many Hats – Find The Best Fit For 2022
Forrester has developed five planning assumptions to help you drive your marketing operations priorities in 2022 (and help marketing operations leaders stay fixated on the best hats to wear this coming year).
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Facebook Will Reportedly Reveal a Metaverse-Inspired Corporate Name Change Next Week
According to a report from The Verge, Facebook is set to announce a name change for the company next week, which will reflect its all-encompassing focus on adapting for the metaverse concept.
PayPal Offers $45 Billion For Social Photo Sharing Network Pinterest
Before beginning to plan how many times a week to post and on which platforms, first consider the areas of social media that matter for your business. Working through what objective measures you can use, different ways to leverage it, and why you’re using social media in the first place will help you find the strategy and mix that is right for your business.
Eyeballs Versus Precision Marketing: Why Do Advertisers Still Spend On Awareness Marketing?
The savviest marketers adopt an omnichannel approach and tie their campaign spend to a fully integrated program that cuts across media and includes components that enable them to measure spending and identify buyers. But others simply embrace the ego appeal of reaching huge numbers of consumers and businesses.
How To Decide If A Social Platform Is Worth The Marketing Investment
Creating a presence for a brand on social media takes significant time and effort, but it doesn’t always amount to success. To ensure they spend their marketing and advertising dollars wisely, businesses need to put a lot of thought into which platforms they should be on.
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Instagram Adds New Data Analytics to Provide More Performance Insight for Marketers
Instagram’s looking to provide more data for marketers with an update to its Insights element for business and creator profiles, which will give you more specific info on who’s engaging with your content – whether they follow your profile or not – as well as the total reach of your posts.
16 Reasons Why Social Media Is Important To Your Company
Before beginning to plan how many times a week to post and on which platforms, first consider the areas of social media that matter for your business. Working through what objective measures you can use, different ways to leverage it, and why you’re using social media in the first place will help you find the strategy and mix that is right for your business.
YouTube Launches New Live Shopping Events, New Updates for CTV Campaigns
YouTube is making a big push on live-stream shopping heading into the holiday season, while it’s also updating its connected ad options to offer more transparency into performance.
Instagram Adds Collaboration Options for Feed Posts and Reels, New Music Engagement Features
Instagram has added a new way for users to collaborate on feed posts and Reels, while it’s also adding some new music-focused, AR-aligned features to help encourage music engagement (*cough* TikTok) within the IG experience.
Tracking Update Could Net Apple Billions In Search Ads Revenue
The privacy changes that came with the iOS14 rollout earlier this year have benefitted Apple by way of major gains in Search Ads market share, iPhone app downloads, and revenue, according to a Financial Times report. Its app tracking transparency initiative has been a good business move for Apple, as evidenced by the brand’s advertising business more than tripling its market share in the six months following the update.
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26 Predictions for Social Media Marketing in 2022
We’re quickly nearing the end of another COVID-disrupted year, and while many will be glad to see the back of 2021, with a return to normal now on the horizon, we do still have some way to go yet, with the full economic impacts of the pandemic likely to play out over decades, and in varying ways.
Twitter Shares New Insights into Holiday Tweet Trends and Key Planning Points [Infographic]
Christmas is now only 68 days away, and that means that if you haven’t got your holiday marketing plans locked in, you’re likely already running behind, which could see you miss out on key opportunities.
Facebook Plans to Hire 10,000 New Staff to Work on the Metaverse
Facebook is taking its next steps towards becoming a ‘metaverse company’ with a new plan to hire 10,000 new staff to work on its metaverse project. Also important, these new staff will all be based in Europe.
TikTok Shares New Insights into ‘Community Commerce’ and How Social Platforms Influence Purchase Decisions
At a billion users and rising, TikTok’s influence is growing by the day, and with the holiday season fast approaching, many marketers are now looking at how they can utilize the reach of the platform to maximize their results in the period.
A Technical Guide to Google’s PageSpeed Insights Reports
Nobody likes a slow website. When a webpage takes too long to load, not only does Google take notice but users tend to move on and find another page that will answer their questions faster.
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Facebook Shares New Insights into Fan Engagement Around the T20 Cricket World Cup
The ICC T20 Cricket World Cup kicks off this weekend, and while cricket is not a major sport in all regions, it’s the biggest sport in one of the key countries for social media usage, with Indian cricket fans heavily invested and engaged in the tournament results.
Pinterest Shares New Insights into Emerging Travel Trends as People Look Beyond the Pandemic
With the vaccine roll-out gaining significant momentum in many regions, people are now looking to get back to their regular, pre-COVID behaviors, with travel high on the agenda for many.
YouTube Outlines Key Areas of Focus for Shorts After the First Year of the Format [Infographic]
YouTube’s TikTok-inspired short-form video feed ‘Shorts’ was launched one year ago, marking a key shift in focus for the platform, which has since become an important growth element for the app.
27 Time-Saving Blogging Tools for a Supreme Content Marketing Strategy in 2022 [Infographic]
Are you looking for ways to improve your content marketing strategy? Want a list of tools that can streamline your blogging process? The team from Website Setup share their tools for success in this infographic.
Facebook Shares Halloween Trends and Tips from Facebook Marketplace [Infographic]
Looking for inspiration for your Halloween costume, or ways that you can up your Halloween decorations for a return to Trick or Treating? This past week, Facebook has shared some new insights into the latest Halloween trends based on Facebook Marketplace activity, including costumes, pet costumes, décor ideas and DIY inspiration.
Core Web Vitals as a Google Ranking Factor: What You Need to Know
Core Web Vitals measure page experience signals to ensure an engaging user experience for search users. But can Core Web Vitals affect your organic search rankings? Read on to learn whether there is any connection between Core Web Vitals and improved Google rankings.
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LinkedIn Shuts Down in China Amid Rising Regulatory Pressure in the Region
As China looks to increase pressure on internet companies, as part of a broader effort to maintain control over online activity, LinkedIn has announced that it will no longer be able to operate its local version of the platform, and will soon be shuttering LinkedIn China in favor of a new regional job board app.
Google Says Improve Content to Recover From Core Updates
Google’s John Mueller says work on improving your website’s content, rather than implementing technical fixes, when recovering from a broad core algorithm update.
Facebook Launches New Video Ad Series Calling for Improved Regulations for Social Media
Amid ongoing discussion about Facebook’s approach to content moderation, and amplification via its platforms, The Social Network has today launched two new ads which call for more Government regulation of the tech sector, while also seeking to humanize the people behind Facebook’s decision-making process.
The Top 10 Digital Marketing Certificate Programs to Enroll In
For anyone planning on having a long-term career in the marketing field (or seeking a pay raise or promotion at their current job), taking the initiative to get a digital marketing certificate can make a pretty big difference.
Google’s John Mueller answered a question about how Google processes a site move, in particular if the site move might trigger a so-called “sandbox effect.” Mueller responded by providing a highly detailed response about how Google deals with site moves.
Google’s John Mueller in an Office-hours hangout answered a question about whether a big a site with thousands of indexed pages influences Google’s perception of site quality. John Mueller answered no, it’s not a sign of quality and then provided more information.
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Facebook Announces New Policies to Better Protect Public Figures from Harassment
Facebook’s looking to improve its policies which seek to protect public figures from harassment, by expanding the parameters of who qualifies under such guidelines, and broadening its terms of protection for people who may find themselves unwillingly thrust into the spotlight.
Instagram Adds Live-Stream Scheduling to Drive More Awareness and Viewers
This could be a valuable addition – Instagram has added a new option to schedule upcoming IG Live broadcasts in the app, with users then able to tap through to get a reminder notification on the day of the broadcast.
Why Snapchatters Are Your Key Audience this Holiday Season
Snapchat is a unique place during the holiday season. Not only do Snapchatters spend significant time communicating and sharing special moments with their friends and loved ones all over the world, they also turn to Snapchat as their holiday gift guide to browse brands, build wishlists, and buy the perfect gifts time and time again.
Remember when people said social media was just a fad? Its power has become clear – and it continues to grow, with no end in sight. Once a communication experiment consisting of more question marks than loyal supporters, social has evolved into a vast catalog of global tools that can do a multitude of tasks for people, brands, and businesses. For businesses, social media has created a way to send a brand’s messaging to the right people at the right time. If your content stands enough to get them interested, it can drive traffic, sales, and even long-term loyalty.
Automated Content Generation for SEO: GPT-3 Possibilities & Pitfalls
Since the arrival of GPT-3, content generators have multiplied the use cases for SEO. It seems a bi-monthly update to review the new progress in the field of language models is in order. First of all, at the end of 2021, the very large language models club grew significantly. Each country has tried to showcase its technologies and make them accessible through research papers and public or private demonstrations.
