Instagram Launches Updated Creator Tags to Provide More Credit for Content Contributors
Instagram has launched a new tag type, which will enable creators to tag collaborators and influences within their images, based on their contribution, as opposed to a basic username or product, with their self-designated profile category displayed within the tag itself.
LinkedIn’s ‘Spark’ Conference for 2022 Will be Held Later This Month
LinkedIn’s ‘Spark’ professional development event is returning for a second year, featuring a range of speakers on key topics designed to help LinkedIn members maximize their success.
The Three Marketing Principles That Made Over 3,000 Brands Soar
“I’m reading an outstanding book on marketing, The Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands Soar, by Erik Huberman. What intrigues me about the book is that Huberman talks from his point of view as an owner of a media company. In other words, he’s metaphorically “in the trenches,” doing what he preaches and teaches in the book for his clients, which include some of the most recognizable brands on the planet.”
How to Bring Authenticity to Your Startup’s Marketing Strategy
According to a study by Stackla, 90% of customers place a premium on authenticity when selecting which companies they like and support. But what exactly is authenticity? How can we show our customers that we’re human and relatable and not just a brand with an agenda?
The Digital Marketing Changes That Will Impact Your Business
Are you in the business world and wondering what technological advancements are in store for the rest of the year? In today’s competitive environment, entrepreneurs and business leaders need to understand current technological trends to grow their businesses and stand out from the crowd. From blockchain to the internet of things, technology is transforming the business world.
4 Reasons To Expand Your Definition Of ‘Marketing’ In 2022
When was the last time you read a marketing textbook? It might not seem like a high priority, given the daily demands of life, work and a raging global pandemic. It is a worthwhile exercise, though.
Marketing and sales leaders often look for granular ways to improve performance. From testing a new platform setting to implementing better tracking technology or restructuring a Google Ads account, we often miss the big-picture ideas that can fundamentally change an organization’s growth trajectory.
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TikTok Launches ‘Agency Center’ to Provide New Strategic Guidance for Creators
TikTok continues to develop new ways to help creators develop, with a view to increased monetization, this time via a new program called ‘Agency Center’, which, when activated, will signal to talent agencies that they’re open to additional guidance and support, where available.
US Attorneys General Launch New Probe into the Dangers of TikTok for Young Users
TikTok will come under regulatory scrutiny in the US once again as part of a new investigation into the impacts that TikTok content can have on the mental health and wellbeing of younger users.
Meta Announces New Training and Support Resources for Female-Owned Businesses
Meta has announced some new support measures for female-led businesses, which have been disproportionately impacted by the pandemic, as well as new education resources to help female entrepreneurs navigate into the next stage of post-pandemic recovery.
Marketing Trends in the Post-Pandemic Business Environment
Nowadays, economies have two options: consider the pandemic history and move on, or transform their business processes to become immune to the impacts of such disruptions. In either case, the face of marketing will never be what it was two years ago.
Exclusive Look at the New Games Marketing Insights Report from Facebook Gaming
As the games advertising ecosystem has become increasingly complex, transformed by privacy-first concerns, marketers and publishers need to understand how the world is changing, what moves players, and how to stay ahead of the curve.
Twitter is Working on a New Podcast Tab to Facilitate Discovery and Engagement
Twitter looks set to make podcasts a much bigger focus in the app, with a new test underway that would provide a dedicated tab for podcasts, reachable via both in the side and lower function bars of the app.
Meta Expands Test of New Removal Alerts Which Let Users Know When Automated Detection Was Used
Meta is expanding its test of new notification alerts that will provide more context on post removals in its apps, and specifically, will let users know when their post has been removed via its automated detection process.
Twitter Transparency Report Discloses Impact on Member Accounts
Twitter issued it’s six-month Transparency Report revealing what countries are making the most information requests, Twitter revealed facts about policing members for rule violations and a surprising trend in accounts that violate the rules.
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Pinterest Announces New Support Program for Female-Owned Businesses as Part of Women’s History Month
March is Women’s History Month, and Pinterest is marking the occasion with a new support announcement that will see ten female-owned businesses receive funding, training and more as part of its Pinterest Elevates program.
Meta Releases New ‘Widely Viewed Content’ Report for Facebook, Which Continues to be a Baffling Overview
Safe to say that Meta’s efforts to refute the idea that Facebook amplifies divisive political content are not going exactly as it would have hoped. As a quick recap, last year, Facebook published its first ever ‘Widely Viewed Content’ report for Facebook, which it launched largely in response to this Twitter account, created by New York Times journalist Kevin Roose, which highlights the most popular Facebook posts every day, based on listings from Facebook’s own CrowdTangle monitoring platform.
Facebook Report Reveals Most Popular Posts and Pages
Facebook released it’s quarterly Widely Viewed Content Report. The report shows what kinds of content users shared the most, giving an idea of the kind of content that does well in Facebook’s algorithm.
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How Social Platforms Are Responding to the Crisis in Ukraine
Russia’s invasion into Ukraine has caused global angst, putting the military super powers of the world at odds once again, and potentially forcing an intervention that could lead to one of the biggest conflicts in decades. And unlike similar incidents in times past, this battle is playing out in the age of social media, with memes, misinformation campaigns and scams all adding to the growing maelstrom of information, which can confuse, contort and cloud what’s actually happening in the eastern European region.
Google Ads Updates Destination Requirements Policy
Google Ads is updating its Destination requirements policy in March 2022 to improve clarity for advertisers. The changes being made will not impact the current policies.
4 Questions That’ll Build a Solid Marketing Foundation
The marketing landscape has shifted dramatically over the last six months. The ongoing pandemic coupled with a struggling economy has only accelerated those changes. Anytime there is a swift change in consumer behavior, marketers must adapt and pivot.
In 1954, the legendary management guru, Peter Drucker, declared that because the purpose of a firm is to create a customer, marketing was one of only two basic functions of an organization, along with innovation. For more than half a century after that, marketing had to travel a long, hard, marginal road.
LinkedIn Publishes New ‘Recharge Your Marketing’ Digital Magazine to Inspire Your 2022 Approach
As marketers look for new ways to reinvigorate their approaches heading into the new year, amid the ever-shifting environment of the ongoing pandemic, LinkedIn has published a new, 48-page digital magazine which provides a range of insights and tips into key trends, which could help to shape your approach.
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4 Key Digital Marketing Skills Recruiters are Looking for in 2022
1994 was when the first clickable banner ad went LIVE. Digital marketing has moved from being just an optional strategy in advertising and marketing to assisting marketers and entrepreneurs in promoting their businesses. It is due to the technology-driven shift brought out in economies across the world that it is impossible for brands to circumvent without a digital marketing plan.
Leveraging YouTube means being able to know and understand the users of the platform, what metrics to track and what to create content about in the first place. When you have these pieces of the puzzle down, your channel will become a natural extension of your lead generation efforts.
How To Smash Your Sales Goals With A Scorecard Marketing Campaign
There’s something about personality tests, behaviour analyses and benchmarking that make humans want to know how they score. Whether it’s just for fun or to make improvements in a certain area of life or business, we want answers and we’re prepared to trawl through questions to get them.
With Meta (formally Facebook) unveiling its “all in” approach to the Metaverse, it’s time to start preparing for what’s next. As many were, and some still are, late to the digital marketing game, we’ll dive into what the Metaverse is and how new personal ad experiences could become commonplace in the next 3-5 years.
Emotional marketing refers to going a step above and connecting with your target market’s emotions in an attempt to persuade them to choose your brand. This marketing strategy uses generalized emotions that can trigger people to bias with your company, creating a connection that achieves a more promising brand loyalty than any other marketing means.
Influitive Releases 2022 State of Customer Marketing Report
Influitive surveyed over 200 customer marketers across 17 countries in November 2021 to understand the key values and quantitative impact of customer marketing programs.
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TikTok Publishes New Rising Trends Report, Including Insights and Tips for Marketers
TikTok has published a new report into key user trends and shifts, in order to help marketers tap into the latest emerging conversations, and maximize their performance in the app.
LinkedIn Previews New Post Analytics, as Well as a New Reaction Emoji
LinkedIn’s looking to provide more insight into content performance via new post analytics tools, which will show you details about the members that are reading your LinkedIn updates, how many Reactions each has received and more.
Properly diagnosing high bounce rates to identify areas of improvement is a useful way to increase user engagement, improve site rankings, and put more money in your pocket.
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Meta Showcases New VR Building Tools, Which Will Facilitate Customized, Personalized VR Environments
Meta’s Horizon VR project is, in Mark Zuckerberg’s own words, core to its metaverse vision, offering the capacity to not only engage in wholly immersive digital spaces, but to also create your own, entirely new, interactive 3D environments, customized to your preferences, which could truly be a game-changing shift for VR interactivity.
Because of mediums like social media, digital marketing has evolved. However, we are still at the earlier stages of its development because no one has yet tapped into its true potential. Some businesses have used influencer marketing, but it is an unexplored space with so much to offer.
5 Ways Marketing Leaders Can Drive More Value in 2022
As we begin 2022, we face the third year in which the pandemic is transforming our business reality. The acceleration of digital behaviors isn’t abating, nor are your customers’ expectations.
LinkedIn Launches New Group to Provide Insights and Tips for LinkedIn Marketers
LinkedIn groups can be hit or miss, with many of them over-run by spam, and most approving a little more content than most members would like, which can then flood your notifications and/or home feed.
Get Ahead of Your Competition With 2022’s Must-Have Digital-Marketing Trends
The digital ecosystem has been continually changing and expanding, particularly since the pandemic began in 2019. From the minute consumers wake up in the morning, companies are trying to sell to them. But marketing is shifting away from salesy, static approaches and towards engaging experiences that benefit customers. As a result, businesses and marketing professionals must be aware and adaptable if they want to succeed. Although we can’t foretell the future, we can brainstorm the top digital-marketing trends for 2022. Separating the true trends from the duds is what will set you apart from the rest.
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New Survey Shows that LinkedIn Users Strongly Dislike Unsolicited DMs
This probably doesn’t bode well for LinkedIn’s Sponsored InMail ad offering. Over the last week, SMT ran a poll with our LinkedIn audience to get a better sense of what annoys people the most on the platform. And as you can see from the results, ‘Unwanted messages’ were the fairly clear winner.
Meta Launches Facebook Reels to All Users, Expanding its Short-Form Video Push
Meta’s taking its battle against TikTok to the next stage with the full launch of Reels on Facebook, using the platform’s massive scale to capitalize on the popularity of short-form video content.
Reddit Adds New Visual Editing Tools as it Looks to Facilitate Expanded Usage Options
Here’s a small, but interesting new update in the Reddit posting process. As announced on the Reddit blog, the platform is in the process of rolling out some new image editing tools which will enable users to customize their visual uploads before they post.
YouTube Reveals the Top Performing Super Bowl Ads for 2022, Based on Overall Views in the App
Did you catch all the big Super Bowl ads, and take notes for your own campaigns? If not, you can still check them out via YouTube’s AdBlitz showcase, where it hosts all the big campaigns from the event. And today, YouTube has announced the winners of its Super Bowl AdBlitz for 2022, being the most viewed ads across YouTube from the event.
New Report Looks at Social Platform Performance Benchmarks for Brands
Ready for some sobering, though maybe comforting, stats on brand social media engagement? Rival IQ has published its latest social media benchmarks report, which looks at the average brand engagement rates, by vertical, across each of the big social networks.
