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News & Updates
TikTok Conducts New Research into Harmful Trends and Challenges with a View to Improving Safety Measures
TikTok has conducted a new study into the proliferation of dangerous challenges and trends in the app, with a view to better understanding young people’s engagement with such, and establishing better policies to protect against related dangers.
Snapchat Adds New ‘Layers’ Option to Snap Map to Highlight Memories, Popular Places
Snapchat’s looking to expand the utility of its Snap Map feature, with the addition of a new ‘Layers’ toggle that’ll enable users to change the focus of the map display.
Black Friday 2021 – Everything Marketers Need to Know
Black Friday is one of the most recognizable terms in the shopping lexicon. Yet its meaning has changed over the years—and this year could be the most unusual Black Friday in years as brands confront supply chain issues that are resulting in higher prices, product shortages and other forces that experts say are forcing marketers to push goods with the highest profit margins. Retailers are also struggling to adjust to the changes in consumer behavior brought on by the pandemic, including the dramatic shift to online spending.
Nowadays, business owners and founders could easily find themselves drifting when thinking of what a new offering might consist of and how they might market it. Then there’s the wondering of how they might even be disruptive enough to manage to get through all the chatter online to even get noticed.
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Twitter Rolls Out Improved Labels for Potential Misinformation in Tweets
After launching an initial test of new alert formats back in July, Twitter’s now rolling out its improved labels for misinformation, with variable messaging for different kinds of potentially misleading elements within tweets.
How To Track Competitors’ Website Traffic & Level Up Your Strategy
The athletes that win championships understand something that most people overlook — knowing the strengths and weaknesses of your competition is just as important as training hard and analyzing your own performance. Marketing is the same. The key to dominating your market is constantly tracking your competitors in the “game”. With the right tools and data in your marketing arsenal, you can gain a major advantage.
9 Ways To Improve PPC Campaigns With Customer Information
Struggling to come up with new content for PPC ads? Not sure what else to add to your landing page to help convince users to convert? Wondering how to expand your ad targeting in a strategic way? Your best ideas may just come from the individuals who are most in tune with your product: your customers. You might even already have this content handy, in the form of surveys, reviews, and other customer feedback.
As more searchers look up the query “news near me” than ever before, Google is launching new features for local search results and new tools for journalists. Google reports that searches for “news near me” have tripled over the past five years, reaching an all time high in May 2020.
Why Growth Marketing Is The Next Frontier Of Marketing
With growth marketing, brands have a blueprint to test frequently, learn quickly and adapt effectively. Growth marketing takes the traditional aspects of marketing, like print, TV, radio and billboards, and shifts the conversation from “how can we attract our customer?” to “how can we keep our customers longer?” With this new conversation comes the ability to reach your target audience through data-backed decisions. The result of this? Long-term, sustainable growth.
You’ve launched a few paid acquisition channels and are now starting to see your first leads trickle in. Maybe you’ve even set up a drip campaign to convert these leads into paid subscriptions. Amazing! But when you start ramping up, having a growth marketing tech stack (which we’ll refer to as “growth stack” for the rest of this column) becomes increasingly vital. Every startup with a successful growth program has factored in this foundational piece as a part of its overall strategy. They’ve also had a proper understanding and implementation of their growth stack.
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YouTube Outlines Plans to Bring Live-Stream Shopping to All Users
Live-stream shopping has become a key focus for social apps, with Instagram, Facebook and Pinterest all running their own shopping live-streams with high-profile creators as they seek to maximize their respective commerce potential. YouTube is also looking to get in, with a series of upcoming shopping live-streams for the holidays that will enable viewers to interact with influencers and celebrities in real-time, while also facilitating direct shopping in-app.
Instacart Cooks Up Mealtime Family Bonding in First Brand Campaign
Online grocery platform Instacart today unveiled its first brand campaign, spotlighting how people can share love through food and celebrate special moments at home, according to a press release shared with Marketing Dive.
Can’t Rush a Good Thing: Effective Franchise Digital Marketing Takes Time
There’s a lot that goes into planning a robust franchise digital-marketing strategy, and if you’ve hired an outside team to help craft one, you’ve likely had numerous meetings with writers, SEO experts and account managers to lay out goals and share pain points. You’ve got deadlines to meet and numbers you want to hit, and are looking forward to a healthy ROI, preferably sooner than later. That’s understandable. Who doesn’t want to see quick returns?
Outbound Links Strategy: When, Why & How To Use Them
Recently, a popular tool in the search engine marketing space created a new report called the “Outbound Link” report. This report gives users a snapshot of the links pointing from one website to another. But unlike most reports on linking in tools of this type, this one focuses on the links pointing out to other sites from a user’s site.
Want to find high-intent keywords by using proven, effective methods? Wish you could establish a simple yet powerful keyword strategy to help your target audience find you faster? You can — especially if you understand your audience deeply and create a solid keyword strategy based on intent.
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What Is Always-On Marketing? Everything You Need To Know
We live in a world where customers want and expect to receive tailored, personalized service from brands 24/7. No matter where they are in the world, polls show that 75% of smartphone users expect immediate information whenever they open a new tab, and 51% believe that businesses should be contactable at any time, from any place. So what does this mean for brands that are looking to grow? That’s where an always-on marketing strategy can help.
3 Cold-Email-Marketing Tips to Get More Clients Fast
Cold-email marketing is a powerful way to generate leads, clients, buyers and users. But you can’t just send emails and hope for a response. Not when the average office worker gets 121 emails every single day.
10 Secrets to Building a Successful Digital Marketing Agency
These days, a business that’s trying to make it in today’s flooded market simply cannot afford to exist without effective digital marketing strategies. This is where starting an actual digital marketing agency can prove to be the right move. Everybody is going to turn to your services to help them with ranking, reach and visibility, right?
Fresh Content As A Google Ranking Factor: What You Need to Know
Fresh content helps you rank better in Google’s organic search results. That’s the claim – you’ve probably heard it quite a few times in SEO. But is it true, false, or “it depends”?
Google’s spam update has finished rolling out in search results worldwide, the company confirms in a tweet. Exact details of the update were not provided, though Google regularly rolls out spam updates to maintain the quality of its search results. Google launched threespamupdates already this year. This latest update marks the fourth Google algorithm update targeted at spam this calendar year.
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TikTok Publishes New Report on How Families are Connecting via TikTok Clips
TikTok has published a new report which looks at how families connect via TikTok clips, and how the app holds appeal to all ages, who are engaging via #FamilyTok and related hashtags.
How To Analyze The Performance Of Your Multi-Domain SEO Program
Does having multiple domains help or hurt your SEO? Let’s go for the Featured Snippet! The short answer is that having multiple domains can definitely be problematic for SEO performance due to cannibalization. It doesn’t have to be, though.
Google always dominates the SEO headlines. Content creators, website managers, and SEO experts go into a frenzy whenever Google publishes new updates about its algorithms and ranking factors. But that isn’t the case in China. Baidu, not Google, controls the majority of the search engine market in China, amounting to billions of searches each month. It even brings in some (though not many) users from the United States and Japan.
Instagram Tests New ‘Take a Break’ Feature to Encourage Users to Limit Time in the App
Instagram is testing a new user wellbeing option called ‘Take a Break’, which will enable users to set reminders to take some time away from the app after a certain period of activity – either 10-, 20- or 30-minutes.
Twitter Looks to New Crypto and NFT Projects with the Expansion of its Twitter Crypto Team
Twitter has announced the hiring of a new Crypto Engineering Lead as it explores more ways to incorporate cryptocurrency and blockchain technology in various ways throughout the app. Twitter has appointed crypto veteran Tess Rinearson in the newly created role. Rinearson has been working in cryptocurrency since 2015, most recently with the Interchain Foundation, and at Chain.com before that.
YouTube is removing public dislike counts on all videos, though the dislike button will remain available for users to customize their recommendations. This permanent change follows an experiment earlier this year where YouTube removed dislikes to see if it would help reduce “dislike attacks.”
LinkedIn Lets Freelancers Promote Their Services For Free
LinkedIn Services Marketplace, now available to everyone after a limited launch earlier this year, lets professionals promote their freelance services for free. Services Marketplace first launched in February to a small test group, and has since been expanded to two million freelancers. Now, LinkedIn’s Services Marketplace is available to anyone who wants to join.
Meta Kicks Off First Consumer Brand Marketing Campaign
Meta kicked off the first consumer brand marketing campaign to raise awareness of its corporate rebranding from Facebook, and it will run in the U.S. through Dec. 5 off- and on-platform and on television.
Everything You Need For A Successful Brand Ambassador Program
On the Internet, people can easily ask others what they are thinking. This sets up a whole layer of possibilities if you can build and manage an effective band of brand ambassadors.
The Five Greatest Challenges Facing Instagram Influencer Marketing
With over 1 billion monthly active users, Instagram is a promising social platform to capitalize on and generate leads and sales. Marketers who use Instagram enjoy multiple benefits such as insights and feedback from customers, high engagement rates, trackable leads and the opportunity to reach untapped audiences that others are missing.
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Twitter Expands Twitter Blue Subscription Service to Users in the US and NZ, Adds New Blue Features
Twitter has announced the first expansion of its Twitter Blue paid subscription offering, with users in the US and New Zealand now able to sign-up, in addition to those in Australia and Canada, while it’s also added more elements to the Blue program to entice more paying tweet customers into the fold.
How To Enable Key Moments Snippets In Google Search
Learn how to enable key moments snippets in Google Search, which allows searchers to jump to the specific part of a video they’re interested in. Google’s latest installment of its Lightning Talks series on YouTube goes in depth on the subject of enabling key moments. It breaks down the various ways you can enable this search feature for video content by manually identifying important clips, or letting Google find key moments automatically.
How To Use Hashtags On Instagram: Everything You Need To Know
Do you want to grow your engagement on Instagram? Hashtags let you reach audiences interested in a specific topic. In this post, we’ll show you how you can use hashtags on Instagram to reach more people.
The digital landscape also abides by the Darwinian principles of evolution. That explains why businesses that adapt to fluctuating trends generally come out on top, and those that fail to accommodate the latest digital developments often fade into the background.
Three Marketing Metrics to Stop Tracking—And What to Measure Instead
In our increasingly data-driven business environment, marketing leaders and data analysts frequently collaborate to build dashboards full of metrics to guide their spend, channel management, and strategies for the year. Unfortunately, most teams end up tracking outmoded metrics that don’t pertain specifically to Marketing’s key performance indicators (KPIs), or that don’t offer meaningful insight into Marketing’s contribution to growing pipeline and revenue.
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Clubhouse Adds Room Recordings, Improved Analytics Data on Attendees
After first announcing that it was coming back in September, Clubhouse has today officially launched its new Replays feature, which will provide another way to utilize your Clubhouse chats, and get more value out of your audio sessions.
TikTok Publishes New Holiday Campaign Planning Guide for Marketers
TikTok has published a new guide to help marketers maximize their holiday campaigns, which outlines key insights into usage trends, critical dates for planning, ad tips, seasonal templates and more. You can download TikTok’s 16-page holiday guide here, but in this post, we’ll look at some of the key elements.
A Facebook Marketing Strategy Made Easy: How to Get Clients Online
What’s the latest and most effective Facebook marketing strategy to implement? The answer is very simple: use your personal Facebook profile to rock the organic Facebook marketing game.
Good content is key to ranking in Google, but great content is essential for delighting your readers. Happy readers are more likely to convert due to the simple fact that they stay on your website longer. How can you keep them there? By keeping them stimulated with a combination of text and images!
Facebook Goes Down, What About Influencer Marketing?
Facebook , Instagram and its entire network of services, including WhatsApp , and even the internal communication tools themselves fell on September 4 for almost six hours. Although a month later saying 6 hours seems not to be so bad, in the influencer world it was lived like almost an eternity.
Google’s John Mueller offered more information about that pesky “Discovered – but currently not indexed” message in Google Search Console. Mueller answered a series of tweets about what’s going on at Google when they choose to not index a URL.
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Internal Research from Facebook Shows that Re-Shares Can Significantly Amplify Misinformation
What if Facebook removed post shares entirely, as a means to limit the spread of misinformation in its apps? What impact would that have on Facebook engagement and interaction? The question comes following the release of new insights from Facebook’s internal research, released as part of the broader ‘Facebook Files’ leak, which shows that Facebook’s own reporting found that post shares play a key role in amplifying misinformation, and spreading harm among the Facebook community.
Snapchat Continues to Advance its AR Try-On Tools, Pointing to the Next Stage of Online Shopping
Snapchat has provided a new showcase of its evolving AR Try-On tools via a new integration for ComplexCon, which enables Snap users to virtually try on branded t-shirts and hoodies to see how they look in the app.
Facebook Shares Messaging Tips for Businesses Ahead of the Holidays [Infographic]
With the holiday rush about to get fully underway, Facebook is this week sharing a range of business and marketing tips via video sessions with internal experts, to help brands get their processes in line, and get the most out of the season. The first video in the series looked at using messages to boost connection and sales, with Facebook’s Katrina Ghadiri outlining a range of notes and case studies to highlight the benefits of the various messaging connection tools.
Meta is Reportedly Planning to Open Retail Stories to Sell VR, AR and Other Digital Connection Tools
With Facebook – or Meta as its parent brand is now known – gradually expanding its catalog of physical products, it makes sense that the company would also be considering physical stores as well, as a means to better showcase its next-level hardware designs.
For years, the SEO community has been obsessed with keyword rankings as one of many viable metrics to prove the value of SEO. At the end of the day, rankings are important – but only when they drive business value i.e. traffic, revenue and conversions. Google has become much smarter and better at understanding user intent, and the algorithms now have a better sense of context and meaning, so keywords should always connect with your content.
YouTube Tests Opening to Shorts Direct for Users That Regularly Engage with the Option
As TikTok continues to rise, virtually every social app has been testing out its own short-form video variation, in order to latch onto rising consumer trends, and stay in touch with audiences. Facebook has Reels, available on both Instagram and in the main app, Snapchat has Spotlight, which enables creators to earn bonuses for content performance. And YouTube has Shorts, which has is already generating billions of daily views in the app.
Are You Marketing Where Shoppers Value It The Most?
There’s a lot to be said for being in the right place at the right time. Usually in life, it comes down to luck. In marketing and advertising, though, it should come down to strategic planning that’s informed by good research. Getting your ads in front of your shoppers in the right place at the right time is entirely doable, as long as you’ve done the work to know where to reach them.
8 Things I Wish I’d Known Before Starting Affiliate Marketing
Affiliate marketing is one of the most interesting and lucrative industries on the Internet, in which commissions are earned from promoting a company and/or driving a sale. It consists of a vigorous hub of web publishers who want to monetize their sites, and is a great opportunity for marketers and advertisers to partner with others to promote their products, services, brands or affiliate programs.
Lessons In Relationship Marketing: Impressive Examples For Agency Owners
Instead of focusing solely on increasing the number of sales a company makes, relationship marketing is all about retaining customers by giving them the most satisfying experience. This form of marketing functions in tandem with the sales team’s customer relationship management system to build engagement, produce loyalty and increase lifetime customer value over the long term.
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