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News & Updates
TikTok Shares Best Practice Tips for Driving Conversion with Your Ads
TikTok has shared a new set of tips on how to maximize conversion with your TikTok ads, based on thousands of examples in its system. Using automated analysis, TikTok scanned its ad network to identify key elements of the highest converting campaigns, which could be a big help in maximizing the performance of your approach on the platform.
Can you boost your search rankings in Google by using the right keywords in your H1 tags? And just how many H1 tags should you use on each webpage, anyway? There’s been much debate and misunderstanding over the years about how Google perceives H1 content. So are H1 tags actually a Google ranking factor?
YouTube has become a source of entertainment and fun for people of all ages in just a decade. Some of the world’s biggest brands already have their own YouTube channel, like Google, BMW, Disney and Lego. But big brands are not the only ones capitalizing on YouTube as a promotional venue. Companies of all sizes and types are embracing YouTube to deliver their messages and strengthen their sales pitch.
Advertising in the Pandemic: How Companies Used COVID as a Marketing Tool
At the start of the pandemic, consumers were bombarded with a new and hastily constructed form of advertising. In those “uncertain times”, customers were promised, they could rely on their favourite brands for help. The adverts, often featuring sombre piano music and declarations that everyone was “in this together”, were ubiquitous. Now our research reveals the tactics behind these adverts, and why consumers should be wary of marketing in a crisis.
Discord is a community-driven voice-over IP (VoIP) software available on Windows, Mac, iOS and Android. It’s a popular chat app with text, video and voice calling capabilities. However, Discord stands out from its competitors (other VoIP software such as Skype) since it allows users to easily create and host their very own servers for free. These servers allow users to chat and have the option to be both public or private, meaning that only users specifically invited (with unique invite URLs) can access private Discord servers.
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TikTok Shares a Listing of Some of the Most Popular Products Promoted on the Platform in 2021
Seeking gift inspiration for the young hipsters in your life? This could help – TikTok has today published a listing of some of the most popular products on the platform over the last year, which were featured in various #TikTokMadeMeBuyIt trends.
Google answers how long 301 redirects should be kept in place after a site move, saying year is the minimum recommended length of time. Why a year? Because it takes a while for Google to process a major change like a site move. If redirects are in place for less than a year then Google may not end up crawling the links enough times to recognize the site has been moved permanently.
Travel and tourism have been extremely competitive in recent years, with hotels and chains competing against online travel agencies (OTAs) and booking sites in increasingly rich search results.
What Neuroscience Tells Us About Social Media Marketing
A canvasser knocking on your door during game night. A sales pitch at church. The guy at the BBQ telling you about an investment opportunity. The hawker on the beach breaking into your group lunch peddling necklaces and flowers. If those kinds of activities trip off alarms in your head, send you into a near rage, or cause you to feel physically sick, there’s a reason. People are unable to receive marketing messages when they are directly engaged in purposeful social interaction, neuroscience suggests, because they’re hard-wired to fiercely protect against anything that will break their social connections.
Marketing has become an essential element of the real estate business. However, there are many myths and misconceptions about how to effectively market yourself and your listings. Here’s the truth agents need to know.
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Meta Updates Policy on Cryptocurrency Ads, Opening the Door to More Crypto Promotions in its Apps
With cryptocurrencies gaining momentum, in line with the broader Web 3.0 push, Meta has today announced an update to its ad policies around cryptocurrencies, which will open the door to more crypto advertisers on its platforms.
Reddit Adds New Real-Time Activity Indicators to Enhance In-App Activity
Reddit’s looking to spark more engagement via a new set of real-time activity indicators, including live counts of up and downvotes and comment alerts, highlighting in-app interaction.
YouTube Shares the Top Performing Videos and Creators of 2021
While it won’t be doing a ‘Rewind’ clip this year, after negative response to its more recent creator compilations, YouTube has today shared an overview of the top videos and creative stars of 2021, highlighting some of the key trends of the year, which could help you develop a better platform strategy.
Facebook Adds New Trend Insights in Creator Studio, Which Could Help Shape Your Posting Strategy
Facebook’s looking to provide more content insight within Creator Studio with the rollout of a new ‘Inspiration Hub’ element, which highlights trending content and hashtags within categories related to your business Page.
In an Instagram marketing environment that often takes on the trappings of sameness, where do influencers fit in? How is their value evolving? And how should marketing investments for Instagram be planned to maximize ROI?
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Meta’s Crytpo Project Loses Top Executive, the Latest Blow for the Company’s Digital Payments Push
Meta’s troubled cryptocurrency project has been dealt yet another blow, with top executive David Marcus, formerly of PayPal, announcing that he will be leaving the company at the end of the year.
LinkedIn Adds New Tools to ‘Creator Mode’, Including LinkedIn Live Access and Newsletters
LinkedIn’s beefing up its ‘Creator Mode’ features with the addition of LinkedIn Live access for those with Creator Mode turned on, as well as a new newsletter option for creators to help maintain connection with their audience.
As Google’s Search Advocate, John Mueller shares so many SEO insights it would be a fulltime job to keep up. Mueller assists SEO professionals each week, answering their questions in a live Q&A. Many of the tips you’ll find here are from those office-hours hangouts. This roundup also includes key takeaways from search explainer videos that Mueller puts out on a less frequent basis.
Twitter Updates its Regulations on Unauthorized Use of Private Media and Depictions of Individuals
Twitter’s looking to up its enforcement around the misuse of people’s private content, with an expansion of its private information policy to now also include “private media”, which relates to images shared via tweet without the consent of the person depicted in them.
Facebook Could be Forced to Sell-Off Giphy After UK Regulatory Ruling
Facebook is facing yet another regulatory battle, this time in the UK, with the Competition and Markets Authority (CMA) ruling that Facebook must sell Giphy, which it acquired in May 2020, due to the acquisition’s potential to reduce competition between social media platforms, and in the display advertising market.
Google Watches For How Sites Fit Into Overall Internet
Google’s John Mueller answered a question about how long it takes for Google to recognize site quality. During the course of answering the question he mentioned something that bears a little more looking into and that’s the concept of how it’s important to Google to understand how a website fits into the context of the overall Internet.
Meta Provides New Insights into the Benefits of General and Narrow Ad Targeting Approaches
Meta has published a new report which looks at the performance impacts of broad, demographic-based targeting for CPG ad campaigns, versus interest targeting strategies, which are more honed in on specific audience aspects, but are also inherently more restrictive as a result.
SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach
Is driving local traffic one of your top goals? Whether you’re trying to drive holiday traffic or traffic during any season, SMS might be the answer. According to research from the messaging platform Podium, SMS (or text messaging) is the only marketing channel with a 97% open rate. Use it this holiday season (or any season, really) to drive foot traffic and online sales.
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Twitter’s Testing New, Themed App Icons for the Holidays
Twitter Blue subscribers may soon have some new festive features to try, with a new set of app icons discovered in the back-end code of the app, aligning with seasonal trends.
Do you want to start a podcast or YouTube interview show but not sure where to begin? Want to improve your video SEO strategy, so your videos rank better? Paul Andre de Vera, Search Marketing Global Lead at Workday will join Loren Baker founder of Search Engine Journal on the Search Engine Journal show to talk about boosting your video SEO strategy to the next level to help your videos rank better!
5 Marketing Trends E-Commerce Business Owners Shouldn’t Miss
Take your e-commerce business to the next level by ramping up your marketing efforts. It’s not enough to have a great product and positive reviews. To expand your customer base and get in front of the right consumers, you need to be proactive and promote your business across many channels. Meet your customers and prospective customers where they are: online.
CRO Explodes In Value As Crypto.com Marketing Campaigns Pay Off
Crypto.com’s native token CRO has nearly quadrupled in value in November after a string of high-profile marketing initiatives propelled the exchange and debit card issuer into the mainstream.
Marketing budgets have been an exceptionally hot topic over the past year or two, particularly for their tumultuous ups and downs. According to recent data from WARC’s Global Marketing Index (GMI), marketing budgets accelerated rapidly in the first half of the year but slowed as we got to September. Similarly, Gartner’s Annual CMO Spend Survey found that in 2021, marketing budgets fell to their lowest level in recent history, accounting for only 6.4% of company revenue in 2021.
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Why GoDaddy Data Breach Of +1 Million Clients Is Worse Than Described
Over one million GoDaddy hosting customers suffered a data breach in September 2021 that went unnoticed for two months. GoDaddy described the security event as a vulnerability. Security researchers indicate that the cause of the vulnerability was due to inadequate security that did not meet industry best practices.
Separating Your Marketing Team From the Others Is Limiting Your Success
Virtually every business is made up of different teams that serve the organization as a whole. These teams could be sales, customer service or project management, but each one has its own method of measuring efficacy. Let’s say you’ve specifically built systems to track impressions, likes, clicks and other critical metrics, and the data looks positive – sales should be skyrocketing. Your brand should be thriving. But, you’ve hit a wall. Why?
TikTok Shares Insights Into Some of the Top Brand/Creator Partnerships on the Platform in 2021
TikTok has published a new listing of some of the top brand/creator partnerships of the year, via a new showcase that it’s calling its ‘Culture Driver List’.
The 4 Pillars of a Successful SEO Strategy in 2022 [Infographic]
Are you looking to improve your search traffic in 2022? Want to learn the basics of SEO before you get started? The team from Red Website Design share the four pillars of a successful SEO strategy in this infographic.
Solve These Marketing Challenges To Prepare For 2022 And Beyond
Marketing in 2022 will feel like a whole new world. From a lack of third-party cookies to the evolution of social media advertising, marketers know they need to stay on top of the updates. Of course, new trends mean new challenges.
In the first article in ExchangeWire’s 2022 Predictions Series, experts from across the media and marketing industries examine how the media buying and brand marketing landscape is set to evolve in the year ahead.
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Twitter Launches Initial Test of Live-Stream Shopping Broadcasts
YouTube’s doing it, as is Instagram, as well as Facebook, TikTok and Pinterest too – and now Twitter becomes the latest social media app to dip its toes into live-stream shopping, in the hopes of maximizing eCommerce activity via the immediacy and engagement of retailer broadcasts.
TikTok Brings its Connected TV App to More Users in the US
After first bringing the TikTok experience to Samsung Smart TVs in Europe last December, then expanding it to US users earlier this year, TikTok has today announced another expansion of its TV connection app, with Google and Android TV subscribers, Android Fire TV users, as well as LG and Samsung Smart TV owners, now able to experience the lean-back TikTok viewing experience on the biggest screen in their home.
How to Use Affiliate Marketing to Level Up Your Ecommerce Strategy
Ecommerce continues to gain relevance as people find it more convenient to shop online, especially when 2020’s pandemic hit. Now, the ecommerce vertical is 2021-ready. But the initial obstacle remains: How to position a given product before the precise audience? To remove this barrier and grow customer reach, you need to know a thing or two about affiliate marketing and advertising networks for ecommerce players.
Meta Delays Full Messaging Encryption Plan to 2023, Providing More Time for Debate
As Meta continues to advance its full messaging integration plan – despite various governments and child safety groups advising against the initiative – the company has now offered a level of reprieve in its progress, which could open the door to more discussion on the potential negative impacts of the project.
Top 7 Social Media Strategies CMOs Must Adopt in 2022 [Infographic]
According to a recent CMO Survey, social media became even more critical to marketers during the pandemic, with those that were able to get their social media efforts right seeing major return on their social media investments. It’s clear that social media will continue to play a crucial role in driving customers, especially in the post-pandemic world – and as such, marketing leaders need to plan their social media marketing strategies accordingly.
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TikTok Launches New ‘CommunityTok’ Promotional Push to Highlight Subculture Engagement in the App
TikTok has launched a new pitch for marketing spend by promoting what it’s calling ‘CommunityToks’, which seeks to underline the platform’s capacity to facilitate and promote community engagement around specific topics and niches.
Is AMP on its way to getting cancelled? Twitter confirms it intends to drop support for the Google-backed format by the end of the year. In an updated developer document about AMP pages, Twitter states it’s currently in the process of discontinuing the format.
Jack of all trades, but master of none is a common phrase used in the marketing industry. The reason behind this common phrase is that many of us are forced to be exactly that. Companies hire marketing managers that they expect to do everything from social media to web development. The problem is that companies fail to see that marketing teams can not be just one or two people for scale and growth.
New Marketing Ideas, Strategies & Channels For 2022 [Webinar]
Do you want to take your marketing campaigns to the next level but are overwhelmed by all the different options? Feel like you can never generate enough leads or track the right metrics? In this webinar, you’ll learn which channels to focus on and which metrics to track to improve sales, leads, and ROI.
How To Fix 21 Content Creation Mistakes That Impact ROI
Technology and evolving consumer behaviors are making content creation increasingly challenging. And if content doesn’t perform, it impacts ROI – big time. Everyone involved in the content marketing process – creators, marketers, and agencies alike – needs to know and avoid content creation mistakes that could be hindering the best potential performance of each piece.
Is Using Google Analytics A Search Ranking Factor?
Google Analytics isn’t just for website data, oh no – this is to boost our keyword rankings, they say. But is there any legit research to support these claims? As it turns out, a lot of SEO experts have covered this topic. So is Google Analytics use as a ranking factor fact or fiction?
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Three Trends That Could Affect Marketing And Communications In 2022
The year 2021 continued to throw some curveballs at CMOs looking to get their feet back under them after a tumultuous 2020 and 2021, and 2022 doesn’t look like it’ll be much different.
4 Data-Driven Insights To Optimize Your Smart Shopping Campaigns
Smart Shopping campaigns in Google Ads offer a number of benefits that advertisers find attractive – particularly those trying to manage product promotion at scale.
The old adage “It’s not what you know, but who you know” has never been more relevant than it is today. With the rise of social media and online communities, people are connecting with their peers (and potential customers) more closely and with interesting effects. There’s been a shift towards building a community rather than just pushing messages in the hopes of netting a few customers.
11 Google Analytics Reports You Might Not Know About
Google Analytics is the website and marketing measurement platform of choice for many. New reports and tools are added on a regular basis. Plus, we can connect other Google data products such as Search Console and Google Ads.
Three Customer-Centric Marketing Drivers For 2022 Success
After a difficult two years, marketers have more agility and more online savvy than ever before. Now for the scary part: So do customers, and they’re not slowing down. At the simplest level, marketers are faced with the challenge of creating a unified experience across every touchpoint. That means they should focus on customer data, cross-channel orchestration and creating a rapid feedback loop.
Two billion monthly active users. Exceptionally high open rates within minutes of messages being sent. Algorithm free allowing full audience access. WhatsApp marketing sounds like a dream, doesn’t it?
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