marketing videos Archives

Understanding Attribution Models in Google Analytics

April 12, 2016/by Corey Padveen

Get a better understanding of attribution models in your Google Analytics dashboard.

As a marketer, one of the most important parts of the job is knowing what channels and media are leading to conversions on your website. Attribution models in Google Analytics make that job a whole lot easier.

In the latest video in our Google Analytics series in conjunction with the Social Media Strategies Summit, we cover the different types of attribution models that exist within your Google Analytics dashboard. We could easily spend a significant amount of time going over the intricacies of this component, and we will certainly be covering this topic in more detail, but in this first video we simply cover the basics of the system.

Enjoy!

What Is Content Curation? [Video]

January 22, 2016/by Corey Padveen

What is content curation and what are some of the best content curation tools?

Sometimes, one of the fastest ways to build your presence and acquire new fans and followers is to find and share some of the greatest content on the web. Of course, you’ll always want to have a focus on creating your own great content, but sharing (and, naturally, properly attributing) third-party content across your social channels through the process of content curation can be a major asset.

So what exactly is the process of content curation, and what are some of the pieces of technology that make this process simpler? Watch this short video and find out how you can start curating the best content across the web to fire up your brand building process.

Key Audience Metrics in Google Analytics [Video]

November 17, 2015/by Corey Padveen

Watch the latest video in our series with the Social Media Strategies Summit!

In this instalment of our video series in conjunction with the Social Media Strategies Summit, we cover some of the key audience metrics in Google Analytics. Watch the video below and get a better understanding of what your Google Analytics data represents!

5 of Your Marketing Questions Answered

September 29, 2014/by Corey Padveen

These are a few of your marketing questions that we answered in our Q&A with t2 video segments!

We regularly review your marketing questions – either sent in over LinkedIn, Twitter, other networks or asked at a conference where we are present – and put together Q&A with t2 segments where we answer them. These videos have gained some traction, so we want to share with you some of our favorites and hope you’ll check out the rest right here.

What exactly is a Social Client Persona?

How should you structure your bidding for Twitter ads?

What are some criteria to help determine influence on social media?

How can you create an effective call-to-action on Facebook?

How can you build a content strategy using Google Analytics?

These are just a few of the videos that we’ve shared answering your marketing questions! Feel free to send in your questions on any one of our active social networks and it might be featured in one of our videos!

To see more great Q&A with t2 videos, visit our YouTube channel!

The Difference Between Paid, Owned and Earned Media [VIDEO]

February 17, 2014/by Corey Padveen

There are plenty of media types out there, but they all fall into one of three categories: paid, owned or earned media.

So what are the differences between paid, owned and earned media? We hear about them often enough. Every one of us uses them whether we think we do or not. But not too many of us have taken the time to really understand what the differences between these media types really are.

The video below makes it pretty clear what the specifics are when it comes to paid, owned and earned media. For a more detailed account, you can refer to this article. Otherwise, enjoy the visuals!

How to Optimize Your YouTube Videos for Viewer Retention [VIDEO]

January 24, 2014/by Corey Padveen

Visual content is a powerful thing, and the longer you can keep your audience engaged with your content, the better.

If social data and trends have proven anything, it is that if content is king, than visual content is the king’s supervisor. We are constantly sharing information, articles, pictures and videos, and hoping that our audience doesn’t scroll past our content to spend time with someone else’s. And yet, when they do, our long, well-written article seems to lose out to a photobomb or video of a cat.

So what can we do to better the odds that our audience will stick around and spend time with our brand on social media?

There are a few simple things that you can do in order to better the retention you receive from your audience, and these tips will help with that when it comes to YouTube.

There are hundreds of lifetimes worth of video on YouTube, and more content is being uploaded every day. It would be unwise to think that, when there is so much people can be doing online, let alone on YouTube, they will sit through your entire video every time. That is, of course, unless you have leveraged the data you have at hand on your YouTube videos for viewer retention optimization.

It is a much easier task than you might think, and this useful video will walk you through the steps to do it yourself.