Tag Archive for: marketing statistics

30 Fascinating Social Media Fun Facts

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Every once in a while, it can be a lot of fun to review some trending social media fun facts in order to see just how quickly this ever-evolving industry is expanding.

In this rundown, we thought we would share a rapid selection of some of the most interesting social media fun facts from around the industry. It’s no surprise that social has become a cornerstone of any successful marketing strategy, as evidenced by some of these statistics. Take a look through them and see if there are any that surprise you or might make you consider a new strategy or medium expansion!

      1. 91% of the world’s retail brands are active on at least two (2) social networks. (AdWeek)
      2. Web users have an average of 5.54 social media accounts! (GlobalWebIndex)
      3. There are 12 new active mobile social (mobile app) users added every second! (Social Media Today)
      4. Snapchat has over 150 million daily active users. That’s more than Twitter! (Bloomberg)
      5. In 2015, social media advertising accounted for roughly $8.3 billion globally. (Jeff Bullas)
      6. 38% of businesses plan on spending over 20% of their advertising budgets on social. How much will you spend? (Pardot)

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      7. People between the ages of 55-64 are twice as likely to engage  with branded content as people under the age of 28. (Social Media Today)
      8. Only about 20 of the Fortune 500 companies engage with their audience on Facebook. (Business2Community)
      9. More than 70% of social media users expect a response from a brand on Twitter. (Marissa’s Picks)
      10. 53% of social media users expect a response from a brand in an hour. (Marissa’s Picks)
      11. When it’s a complaint, 78% of Twitter users expect a response in an hour. (Lithium)
      12. 56 million blog posts  are published every month on WordPress. (WordPress)
      13. 80% of YouTube video views come from outside of the United States. (YouTube)
      14. 75% of Facebook profiles are registered outside of the United States. (Statistic Brain)
      15. There are over 81 million fake profiles on Facebook. (Statistic Brain)
      16. Snapchat users watch over 10 billion videos per day! (Bloomberg)
      17. There are over 100 billion searches per month on Google! (Mashable)
      18. More than half of those Google searches come from a mobile device. (Mashable)

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      19. Over 89% of web searches are conducted on Google. (Statista)
      20. 71% of WordPress blogs are in English, while the second most popular language is Spanish, making up 4.7% of WordPress blogs. (WordPress)
      21. The average viewing session time for YouTube on mobile is over 40 minutes. (YouTube)
      22. Facebook has roughly 3 million businesses paying for advertising. (Facebook)
      23. Facebook accounts for roughly 62% of social logins on third party websites and applications. (AdAge)
      24. There are over 500 million tweets sent each day, which averages to about 6000 tweets per second! (Internet Live Stats)
      25. 77% of Twitter users feel more positive about a brand when a tweet they sent has been responded to by the brand in question. (Twitter)
      26. There are 3.5 billion Instagram likes every day. (Instagram)
      27. Microsoft acquired LinkedIn for $26.2 billion, which averages to about $65 per LinkedIn user. (Microsoft)
      28. 42% of online women are active on Pinterest. (Pew)
      29. 90% of Instagram users are under the age of 35. (Science Daily)
      30. Of the internet’s 3.17 billion users, 2.3 billion are active on some form of social media! (We Are Social)

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30 Digital Marketing Statistics You Shouldn’t Miss [INFOGRAPHIC]

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Some great digital marketing statistics not to be missed.

Thanks to the folks at Optimind, we have a great infographic here with some very interesting digital marketing statistics. Have a look at the data presented and let us know if any of these facts and figures surprised or shocked you!

30 Interesting Digital Marketing Statistics

Social Equity: Blogging and Your Business

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Blogging was one of the incipient forms of social media marketing, and it adds a great deal of Social Equity to your business.

social equity bloggingConsidering the online attention span is only 8 seconds, it is hard to imagine how a lengthy blog article can be so beneficial when it comes to Social Equity. The fact of the matter remains, blogs address key issues, and if someone lands on your post, it is because you have already grabbed their attention and they want to know more.

Essentially, a blog is a lead generator. People are arriving at your site because you have information they want access to. And if done right, a blog can mean a tremendous increase in business and, subsequently, Social Equity.

The Power of Blogging

While any form of social media marketing is going to require an investment of time and resources, blogging requires a little bit more. Considering you are developing original, lengthier content, it is not surprising that you will need to ramp up your investment and efforts for a blog to function at maximum capacity. But the payoffs can be outstanding.

According to surveys conducted by the inbound marketing experts at HubSpot, blogs can be more powerful than any of your other social activities when it comes to generating business. Their findings showed that 92% of companies blogging multiple times per day acquired a new customer through their blog. And for those companies that simply have a relatively active blog – 57% of those businesses acquired a customer with it. Furthermore, 81% of marketers agreed that their blog was useful to business development and lead generation.

With regards to inbound marketing, perhaps the most surprising statistic was that companies that blog have 97% more inbound links than those that do not. When you consider the added advantage of social link-building, this is a very important statistic.

social equity blogging 2

Social Equity of Blogging

As noted above, Social Equity is derived very directly with blogging. Furthermore, there is an indirect value added to your business from blogging.

With regards to the direct Social Equity, a blog generates leads and business. The ability to acquire new clients directly from your website means that the aforementioned investment blogging requires can be recouped from the direct impact it will have on your business alone.

The indirect impact blogging has on Social Equity is tremendous. Blogging, more so than any other form of social media marketing, enables you to establish yourself as an expert and leader in your industry. You know everything there is to know about your business. How can you show that to people before you acquire them as a client? Blogging is the best means of achieving this. Showcasing your value as an expert to your market is reflected in an added value to your business.

It is clear that blogging can do wonders for your business. With time and devotion, a blog can significantly impact the value of your business in a very positive way. Blogging is amongst the strongest methods of garnering Social Equity.

Have you seen a value added to your business as a result of blogging? How so? Tell us in the comments below or on Twitter!

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