Daily Minute Master Series – January 11, 2023

With 2022 coming to an end, LinkedIn has previewed some of its planned updates for the new year, including new job category filters, which align with trending career shifts, and improved search options for product listings in the app.

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Twitter Will Re-Launch Swipeable Feed Alternatives Amid Growing Frustration Around Tweet Recommendations

Elon Musk’s ‘Twitter 2.0’ really should really be titled ‘Twitter 1.5’, because none of his touted ‘new’ additions thus far are actually new at all, they’re all just variations of past Twitter experiments, which Elon’s then re-pitching as upgrades, as he foists them upon the platform’s users.

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Is This Google’s Helpful Content Algorithm?

Google research paper describes an algorithm that can identify low quality webpages, similar to what the helpful content signal does.

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How To Create B2B Google Ads Campaigns That Nurture And Convert Customers

In this article, learn how to create B2B Google Ads campaigns that nurture & convert customers in the sales funnel.

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The 30 Most-Subscribed YouTube Individuals

MrBeast is the most-subscribed YouTuber with 116 million subscribers. PewDiePie is second with 111 million subscribers – December ’22.

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Daily Minute Master Series – January 2, 2023

January 2, 2023/by Corey Padveen

Happy New Year!

The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

2022 Was the Year of the Metaverse—Until It Wasn’t

The commercial potential of the metaverse was so potent that it compelled Mark Zuckerberg to rename Facebook to Meta heading into 2022. But this year, rather than rapidly redefine the internet, the metaverse stalled.

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A Marketing Calendar Template To Plan Your Content For 2023

A free marketing calendar template to copy and use with all holiday and notable dates in 2023 you need for planning content.

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Instagram Marketing: An In-Depth Guide

Instagram is a powerful social media channel with considerable marketing potential to grow an audience and reach your customers.

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Top 5 Search Marketing Trends and 3 Must-Haves for 2023

Here’s a look at significant search, digital marketing and consumer trends, along with the must-haves for digital marketers in 2023.

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Amplify Business Visibility Using 5 Effective Offline Marketing Strategies

The very best way to improve your marketing offline is to be remarkable. You want people to talk about your business and what it’s doing, and to remember you. The way to do that is to become remarkable.

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How Social Platforms Changed Digital Marketing in 2022

The walled gardens of social media have dominated the digital marketing landscape for nearly a decade. With massive audiences, data-driven advertising and content-rich formats, advertisers have gone from dipping their toes to throwing their budgets into the wells of Silicon Valley. But in 2022, the so-called “headwinds” of privacy and economic uncertainty — combined with more competition and an evolving user base — have created a new set of challenges for the giants and the marketers that fund them.

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Daily Minute Master Series – December 30, 2022

December 30, 2022/by Corey Padveen

The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Top 10 Immersive Marketing Trends That Will Grow Your Grinchy Heart in 2023

From better B2B marketing in the metaverse to more engaging virtual events, here’s a preview of key immersive marketing trends in 2023.

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How to Scale a Marketing Strategy That Works

Marketers are experimenters. We have to be. Some marketing strategies simply don’t work because of bad audience targeting, excessive competition, cost/reward imbalances or other issues. It’s our job to figure out what works and what doesn’t.

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Digital Marketing In 2023: 600 Marketing Agencies Share Expert Insights

When it comes to decision-making, perspective is everything. And as an agency marketer setting up for the new year, it’s important to look beyond your point of view for a full scope of the industry. By understanding what your peers are planning and what’s motivating their next moves, you can better identify opportunities to gain a competitive edge.

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Marketing Spam Explodes as Retailers Send a Flood of Email Messages

Just looking at something on another website can trigger a flood of marketing spam.

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Influencer 2.0: What The Next Era Of Influencer Marketing Could Look Like

The age of “Influencer 1.0” is coming to a close, and we are entering a new era … the era of Influencer 2.0. Let’s take a deeper look at advancements that could drive a global industry that hit over $16 billion in value this year, according to Statista.

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The Top 5 Trends That Could Shape Influencer Marketing and the Creator Economy in 2023

We asked creator economy pros what may happen in the influencer industry in 2023. They predicted a new wave of creators and the rise of livestreaming.

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Daily Minute Master Series – December 29, 2022

December 29, 2022/by Corey Padveen

The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Instagram Chief Outlines Key Areas of Focus for the App in 2023

2022 was a mixed year for Instagram, with the platform reaching a new milestone in monthly active users (2 billion), while also repeatedly copying TikTok and seemingly losing its own identity, at least to some degree, in the process.

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Chrome Canary Features For Technical SEO

Technical SEO pros, meet Chrome’s Canary and its new browser features for debugging and troubleshooting SEO issues.

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6 Best Content Calendar Templates To Use In 2023

Do you want to create great content consistently next year? Here are our top 6 content calendar templates to help you get started.

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Inside Netflix’s Viral ‘Wednesday’ Marketing Strategy

Netflix CMO says 80% of a show’s marketing is planned, leaving space for reacting to fans.

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How to Get Facebook Ads Working for You in 2023

A few years ago, Facebook advertising dominated the social media marketing landscape. It was much easier to get Facebook ads working. Then… things got quieter. What happened? Facebook ads got expensive and there was more competition for ad space on Facebook and Instagram. It was harder to get a return on your ad spend.

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9 Tips To Grow Your Small Business With Social Media Marketing

Are you a small business owner looking to take your business to the next level? If so, social media marketing may be the key. With over 2 billion active users on social media, it’s a great way to reach new customers and grow your business.