Tag Archive for: Marketing News

Daily Minute Master Series – October 26, 2020

/by

Social Media

Can Social Media Data Predict the Winner of the 2020 US Presidential Election? A Look at the Latest Trends

Can social media data predict the outcome of an election? It’s a key question many have asked, and have worked to decipher from the troves of user data available. But thus far, there’s no definitive answer, especially when it comes to modern US politics. Part of that is likely because of the celebrity status of US President Donald Trump, and the way in which he has used social media to connect with his constituents. Trump’s massive social media reach seems to somewhat skew the data – for example, previous academic research has suggested that sheer mention volume is the best indicator of a candidate’s performance, and likelihood of winning.

For the full article click here 

Experts Predict Top 10 Social Media Trends for 2021 [Infographic]

How will social media marketing change in 2021? Given the events of this year, it’s seemingly impossible to predict what might be coming next, but there are some clear trends and shifts emerging, which will impact how we conduct our marketing activities moving forward. To glean some insight on this, the team from Talkwalker recently partnered with HubSpot to interview 70 global experts and frontline professionals on their thoughts and predictions for the year ahead.

For the full article click here 

A Beginners Guide to a Successful Facebook Advertising Campaign [Infographic]

Are you just getting started with a Facebook Ad campaign for your business? Need some help with the basics like image dimensions and text rules? The team from WebFX share the details you need to know in this infographic.

For the full article click here 

Marketing

Google Invests in an Online Shopping Platform

It’s being reported that Google and another company have agreed to invest $350 million dollars in a popular Indonesian online shopping platform named Tokopedia. Tokopedia is a major online marketplace in Indonesia that is reported to contribute over 1% of Indonesia’s economic growth. Google did not purchase the shopping platform, it’s just an investment that adds to the billions of dollars already invested by SoftBank and Alibaba.

For the full article click here

How to Turn SEO Into a Measurable Revenue Generator [Webinar]

Join our next webinar and learn how you can demonstrate SEO ROI to C-suite and attribute your company’s revenue growth to your SEO efforts.

For the full article click here

Google Ads Turns 20: The Most Important Trends and Changes of the Past 5 Years

Google ads is now 20 years old. At its 15 year milestone, we chronicled AdWords’ evolution into a $60 billion business. We were still talking about Yahoo as a player in search, enhanced campaigns ushered in mobile as a marketing must-do just two years prior and ads-only Google Shopping was three years old. Fast forward five years and a rebrand later, ad revenue has more than doubled (the ads business generated more than $135 billion last year), Yahoo surrendered search ads to Microsoft, mobile is ubiquitous, free listings are back on Google Shopping — and AI and machine learning have transformed the way Google Ads works and the way advertisers work with it.

For the full article click here

Daily Minute Master Series – October 23, 2020

/by

Social Media

Facebook’s Oversight Board Begins Hearing Cases, Adding a New Element to Content Decisions

Back in January 2019, Facebook announced its plans for a new Content Oversight Board, a collection of independent, external experts who would come together to review appeals of content decisions made by Facebook’s moderators. Since then, the coming Oversight Board has been Facebook’s go-to referral point when discussing its response to various controversial cases. Should Facebook have added warnings to comments posted by President Trump in regards to the #BlackLivesMatter protests? The Oversight Board will provide additional guidance in such cases. Should Facebook take more action on anti-vax and anti-science posts? The Oversight Board can assist.

For the full article click here 

Twitter Prompts All US Users to Vote, Adds New Vote-Related Hashflags

Twitter is launching a big push to get users to vote, with new, in-feed prompts for every US user, and new visuals attached to vote-related hashtags. First off, Twitter’s making its biggest voter participation push yet, with a new, in-feed prompt to alert users about early voting.

For the full article click here 

Snapchat Adds New Barcode Scanning Capacity for Selected Products, Providing Further Insight

Back in June, at its annual partner summit, Snapchat announced some coming additions for its Snap Camera, including the ability to identify plants, dog breeds and get additional product information, like nutrition data, by simply ‘scanning’ a dog/plant/product within its camera function. Now, we’re seeing the next steps for this, with users now able to scan food and wine labels to get more information on certain products.

For the full article click here 

Marketing

Google Analytics 4: Ecommerce Guide For Google Tag Manager

This is an implementation guide for Google Analytics 4. The guide is aimed at Google Tag Manager users and has been designed to complement the official documentation.

For the full article click here

How to Improve Your Organic Click-Through Rates

Improving your Organic CTR means more traffic for your website without necessarily having to improve your ranking. Here are 12 things you can do.

For the full article click here

How to Calculate SEO ROI From Keywords You’re Targeting

Calculating ROI for SEO is one of the biggest struggles most SEO professionals face. SEO pros have the benefit of keyword volume data that provides insight into what people are interested in (data that other channels may not have). But being able to understand what the lift would be if you make changes for SEO can be a bit of a conundrum.

For the full article click here

Daily Minute Master Series – October 22, 2020

/by

Social Media

TikTok Updates Moderation Guidelines Around QAnon and Harmful Targeting of Minorities

After a recent report highlighted flaws in TikTok’s approach to removing QAnon-related content, despite the platform’s rules against such, the company has today outlined additional steps that it’s taking in order to combat hate speech, and protect users from manipulation and misinformation.

For the full article click here 

Facebook Announces New Advertising Options for the Holidays, Including Product Tags in Instagram Ads

With Christmas now only 65 days away, Facebook has announced some new ad tools to help retailers make the most of the season, and finish out 2020 in the strongest possible way. The main update is the ability to create Instagram ads with product tags within Ads Manager, essentially enabling you to add Instagram’s product tags directly to paid promotions.

For the full article click here 

Facebook Launches Test of Nextdoor Style ‘Neighborhoods’ Feature

Facebook groups are a key connector for many people, and have become even more so during the COVID-19 pandemic, with more than 1.8 billion users now engaging in Groups every month. They’re also an essential tool for local communities – according to a recent Facebook survey, 38% of Facebook group members look to connect with people in their local area through groups. That, to Facebook, spells opportunity, and this week, The Social Network has launched a new test of an option called ‘Neighborhoods’, which aims to better connect more people to others within their immediate vicinity.

For the full article click here 

Marketing

How to Improve Site Performance: 4 Speed Audit Quick Wins

We all know speed is money. A faster site converts better leading to improved revenue. Despite the direct impact of speed on the bottom line, getting recommendations for performance improvements implemented can sometimes be challenging as it often involves editing legacy code that could affect the structural integrity of the site. This is especially true when it comes to improving the performance of JavaScript.

For the full article click here

Google Can Subscribe to Push Notifications

Google announced a new Chrome 86 feature that included the news that Google’s “automated web crawling service” can subscribe to push notifications. The reason for doing that is to identify abusive push notifications for the purpose of blocking them in Chrome.

For the full article click here

What Prime Day Signals for 2020 Holiday Retail

Consumers’ accelerated shift to online shopping will be one of the lasting trends of 2020. Nearly three-quarters (73%) of U.S. holiday shoppers said they plan to shop online more for the holidays during COVID-19, a Google survey found. It’s unclear whether Amazon’s Prime Day shift from July to October will last post-pandemic, but the timing gives us a window into the holiday shopping season and what marketers can expect, plan for and start doing now to maximize sales and revenue. Amazon Prime Day sales hit $10.4 billion globally, according to an estimate from Digital Commerce 360. That would mark a 45% jump over last year’s event in July. Amazon itself declined to give overall revenue numbers but said third-party sellers sold $3.5 billion worth of goods on the marketplace over last week’s two-day Prime Day event.

For the full article click here

Daily Minute Master Series – October 21, 2020

/by

Social Media

Instagram Expands its Badges for Live-Stream Donations, Advances IGTV Ads

After testing them with selected creators over the past few months, Instagram is rolling out its new badges in Instagram Live broadcasts to wider pool of creators.

For the full article click here 

Snapchat Reports Increases in Both Users and Revenue Rise in Strong Quarter for the App

Snap Inc., the parent company of Snapchat, has released its latest earnings report, showing an increase in users and improved revenue outlook, as engagement with the app rises amid COVID-19. First off, on users – Snapchat added 11 million more daily actives in Q3, taking it to 249 million overall.

For the full article click here 

How to Use Google Trends for YouTube

Google Trends can provide a wealth of insights that can help guide keyword and content strategies. In this article, you will learn a few ways to use Google Trends to help gain insights for YouTube and your video content strategy.

For the full article click here 

Marketing

US Justice Department Files Complaint Against Google Over Monopoly Tactics

Google is facing a new legal battle, with the US Justice Department filing a complaint against the search giant for violating antitrust laws through its dominance of search.

For the full article click here

Amazon Launches a Program to Pay Consumers for Their Data on Non-Amazon Purchases

Amazon has launched a new program that directly pays consumers for information about what they’re purchasing outside of Amazon.com and for responding to short surveys. The program, Amazon Shopper Panel, asks users to send in 10 receipts per month for any purchases made at non-Amazon retailers, including grocery stores, department stores, drug stores and entertainment outlets (if open), like movie theaters, theme parks, and restaurants.

For the full article click here

How Google Identifies Individual Passages of a Web Page

Google’s public Search Liaison, Danny Sullivan, shares more detail about an upcoming change that will improve 7% of global queries. Soon, Google will be able to identify individual passages of a web page, which helps with understanding how relevant a page is to a given query.

For the full article click here

Daily Minute Master Series – October 20, 2020

/by

Social Media

Facebook Updates Messenger API to Incorporate Instagram Direct, Enabling New Connection Opportunities

Following the recent announcement of the integration of Messenger and Instagram Direct, Facebook is now also updating its Messenger API to include support for Instagram messaging, which will provide businesses with a range of new connection opportunities through its messaging tools.

For the full article click here 

Facebook Officially Launches Topics in Watch, Adds New ‘Featured’ Section to Highlight Popular Clips

While Facebook Watch is not a major competitor for YouTube as yet, it is growing, with 1.25 billion people – almost half of Facebook’s monthly active user base – now consuming at least some content on Watch every month. How, exactly, Facebook calculates that stat is somewhat questionable (it’s previously counted an active Watch viewer as anyone who spends at least one minute viewing content), but either way, that 1.25 billion is almost double the 720 million Watch viewers that Facebook reported in June last year.

For the full article click here 

Instagram Adds New, Post-Level Age-Gate Tool for Branded Content

Instagram is looking to add another level of protection for both brands and users by enabling businesses to set minimum age requirements for branded content.

For the full article click here 

Marketing

Which Is Better for Product Page SEO: Single Page vs. Multi-Page Design?

Choosing your website’s product page URL structure? These are the key things you need to consider for the best ecommerce SEO results.

For the full article click here

How to Build Hundreds of Links in a Month (with Less Resources)

Get tips on how to set up a scalable link building program that generates hundreds of links in a month – even with fewer resources.

For the full article click here

7 Marketing Trends for 2021

Then new Global Marketing Trends 2021 report from Deloitte Insights is based on two surveys: the first, of almost 2,500 adult consumers in selected countries in North America, Europe, the Middle East and Asia; the second, of over 400 C-suite executives, including CMOs, from U.S. global companies. The main headlines: the interconnection of trust and loyalty, and the importance of brands being able to pivot fast.

For the full article click here

Daily Minute Master Series – October 19, 2020

/by

Social Media

Twitter Adds New Prompts to Alert Users Before Sharing Any Tweet Flagged for Misinformation

Twitter has added another warning prompt to slow the spread of misinformation, this time alerting users when they go to share a tweet which has been flagged under the platform’s rules against misinformation.

For the full article click here 

TikTok Refutes Claims Made Against it in White House Executive Order as it Pushes to Remain in the US

So what’s the latest on the TikTok takeover situation? This week, as negotiations continue over the sale of TikTok to an Oracle/Walmart lead consortium, which it’s worth noting has not been officially agreed to as yet. While those discussions continue, TikTok continued to combat the US Government’s Executive Order, which could still see the app banned entirely in the US if a deal isn’t reached by November 12th.

For the full article click here 

Instagram Announces New Crackdown on Influencers Who Fail to Disclose Commercial Partnerships

Following a recent investigation by the UK Competition and Markets Authority, Instagram has vowed to do more to protect consumers by ensuring that influencers disclose commercial relationships within their posts. In the UK, and in many other nations, influencers are required to flag commercial arrangements by tagging their posts with #ad or #sponsored. But the CMA has found that many don’t do this. That could see Instagram itself face legal action – and in order to avoid such, Instagram has vowed to increase its action on sponsored posts.

For the full article click here 

Marketing

How to Optimize Your Real Estate Site for Local Search

The real estate industry is highly competitive, especially in major cities. From the solopreneur trying to make ends meet to the massive national conglomerates, everyone is out to do whatever they can to increase their visibility and get those listings.

For the full article click here

How COVID-19 Has Affected Small Business Marketing Requirements [Infographic]

Has the global pandemic affected the way you market your business? Want to know what other business owners think about their future online marketing requirements? The team from Bluehost share the results from a recent survey in this infographic.

For the full article click here

Digital Advertising Is Not the Next Internet Bubble – Here’s Why

The more things change, the more they stay the same. For decades, marketers have been trying to achieve the “holy grail” or marketing perfection: reaching the right person, with the right message, at the right time. And throughout that time, generation after generation of marketers have come away with the same realization. What is simple in theory is maddeningly difficult in practice and near-impossible at scale.

For the full article click here

Daily Minute Master Series – October 16, 2020

/by

Social Media

Facebook Releases New Insights on Groups Usage During COVID-19

Amid the COVID-19 lockdowns, people have been turning to social media to stay connected, and online groups, in particular, have seen significant increases in engagement as users look to maintain social activity while physically unable to get together. That’s lead to increased reliance on these digital communities and tools, which may set in place new trends and habits that will carry-on, even after the lockdowns are lifted. Which is important to understand, both for marketers and community managers, as it could dictate how to reach people, how to connect, and what people expect from online groups.

For the full article click here 

YouTube Toughens its Rules Around Dangerous Conspiracy Theories, with a Focus on QAnon Content

YouTube has announced a new update to its rules around hate speech, with a focus on reducing the distribution of conspiracy theories like QAnon, that have eventually branched into real-world violence.

For the full article click here 

Snapchat Adds ‘Sounds’ Option to Include Song Clips within Snaps

Snapchat has today announced a full launch of its new ‘Sounds’ functionality, which enables users to add song clips into their Snaps.

For the full article click here 

Marketing

3 Latest Google Patents of Interest

Welcome back to another week where we look at some of the more interesting search-related patents awarded to Google. If you didn’t catch last week’s post, we rounded up all of the patents of interest for the first half of 2020. In our weekly entries, we don’t go into a deep-dive of the patents, more of an overview so that you can decide if you want to dig deeper. Getting into Google patents is a great way to get a sense of how Google might be doing things out in the wild. That can help you better strategize your SEO efforts and just make you a better practitioner in general. Let’s get into some of the goodies from this week.

For the full article click here

How Marketers Should Plan for Implementing Automation

Google announced profound changes that will impact what sites Google ranks in the search results. Some changes impact 10% of searches, some impact 7%. The change to how BERT is used impacts nearly 100% of searches whereas last year it only impacted 10%. Some of the updates are coming by the end of the year. Others are already live in the search results.

For the full article click here

How Marketers Can Get the Highest ROI Out of Podcasts

The status of marketing automation in martech stacks varies depending on the business. Some marketers are going into their second decade of automation, but may be considering moving to a different solution, while others involved in digital transformation to get started now. Regardless, of the level of expertise with automation, some universal best practices have to be implemented.

For the full article click here

Daily Minute Master Series – October 15, 2020

/by

Social Media

TikTok Announces New Partnership with OpenSlate to Ensure Brand Safety in Ad Placement

TikTok has announced a new partnership with brand safety platform OpenSlate to ensure ads and branded content are not displayed alongside questionable material on the platform.

For the full article click here 

Twitter Updates Privacy and Safety Settings to Help Users Better Understand Their Options

Twitter has announced a new update to its Privacy and Safety settings, and new video overviews of the various options available, in order to help users better understand the information that they share, and how they can limit such to protect their account, and control their on-platform experience.

For the full article click here 

Snapchat Announces AR Support for Apple’s New LiDAR Capability for iPhone 12

The next stage of AR is coming, and Snapchat looks to remain at the forefront of the tech. This week, Apple announced the launch of its new iPhone 12, which, among other advances, includes a new LiDAR scanner, which will improve digital mapping of real-world scenes. LiDAR, which stands for ‘light detection and ranging’, measures how long it takes for light to reach an object and reflect back. In practical terms, this enables greater depth-mapping by establishing a better understanding of objects within a frame, and will facilitate the creation of AR tools that can better interact and respond to real-world cues and objects.

For the full article click here 

Marketing

Google Analytics Gets 4 Powerful New Features

Google Analytics is receiving a significant update with 4 new features designed to improve marketing decisions and get better ROI. The 4 key features available in the “new” Google Analytics are:

  • Smarter insights that use machine learning to identify trends.
  • Deeper integration with Google Ads.
  • Customer-centric data measurement.
  • More granular data controls.

For the full article click here

8 Major Google Algorithm Updates, Explained

Google claims to update its search algorithm several thousand times per year. In the absolute majority of cases, Google algorithm updates are too small to notice. But, every once in a while, Google introduces a change so fundamental, that it disrupts the way we do SEO forever. In this post, we will be counting down eight of the most critical search algorithm changes. We will look into why these updates were introduced, how they work and what adjustments we had to make to our SEO strategies in response.

For the full article click here

How Marketers Can Get the Highest ROI Out of Podcasts

The new at-home lifestyle brought about by the onset of COVID has driven a significant increase in the numbers of listeners and the numbers of programs in the podcasting and audio-streaming space, and where the channel was a secondary or tertiary option for most marketers, having a podcast strategy is now part of many marketing plans for 2021.

For the full article click here

Daily Minute Master Series – October 14, 2020

/by

Social Media

Snapchat Shares New Research into Evolving Approaches to Education

Snapchat has published some new insights into how students feel about education, in light of COVID-19, and the impact that the pandemic has had on the school year. And while it’s impossible to estimate the full ramifications of the lockdowns and associated changes, the data does shine a light on some relevant trends relating to education and schooling.

For the full article click here 

Facebook Announces Ban on Anti-Vax Ads, Launches New Push to Promote Vaccine Use

It certainly seems like a week of re-consideration at Facebook. Following yesterday’s announcement of a ban on Holocaust denial content, which CEO Mark Zuckerberg had infamously said he would allow back in 2018, on the grounds of free speech, today, Facebook has announced a new policy which will prohibit ads that discourage people from getting vaccines.

For the full article click here 

Facebook Announces New Messenger Branding, Adds New Messaging Features

Facebook has announced a new look for Messenger, though most of the new features which are highlighted in the accompanying announcement had already been revealed previously as part of the integration of Instagram Direct and Messenger connection.

For the full article click here 

Marketing

4 Ways to Brainstorm Content Ideas From Old Posts

Your old content is a treasure trove of new ideas. But only a fraction of marketers take advantage of them. With every new piece of content you create, not only can you republish and repurpose it, you can mine it for additional ideas outside of the main topic to create sequels, spinoffs, and other related content.

For the full article click here

The Top 4 Enterprise SEO Platform Tools: An In-Depth Review

With millions of pages and keywords to manage and report on, enterprise SEO is increasingly more complicated and time-consuming. Using an enterprise SEO platform tool can increase efficiency and productivity for organic search marketing teams in a large organization that are managing organic search initiatives.

For the full article click here

How to Make Your Data Sing

It is amazing; the horrible job many digital marketers do when reporting their work to clients. This includes both internal and external clients. Just think about how many marketing presentations and reports you’ve seen that simply contain screenshots from Google Analytics, Adobe Analytics, Adwords, Google Console, or reports from a backend ecommerce system. This isn’t the way to influence people with your data.

For the full article click here

Daily Minute Master Series – October 13, 2020

/by

Social Media

Social Shorts: Facebook Attribution Change on Hold, Instagram Gets More Shoppable, Turns 10

In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s decision not to mandate campaign budget optimization (CBO) as a previous example.

For the full article click here 

Facebook Provides Tips on Maximizing Closed Captions in Video Content

Over the past couple of months, Facebook has been publishing a series of weekly video interviews with internal experts on various aspects of its video tools, covering Creator Studio, Live Producer, broadcasting tools and more. The videos touch on all the key elements of each function, while they also provide some valuable pointers as to how to make the most of Facebook’s video tools, including what they were designed for and how they work. This week’s interview looks at closed captions, and how to ensure the best, most accurate captions for your video content.

For the full article click here 

Facebook Announces Full Ban on Holocaust Denial Content

Back in 2018, Facebook CEO Mark Zuckerberg sparked both concern and controversy when he noted in an interview that Facebook would not ban Holocaust deniers from the platform.

For the full article click here 

Marketing

Google Assistant Can Search Within Apps on Android

Google Assistant on Android is receiving an update which allows it to open and search within Android apps using voice commands. This is a significant change to how Google Assistant can be used going forward. Previously, Google Assistant could only interact with other Google apps, as well as the Android operating system itself. Assistant could be used to open third-party apps, but that was the extent of its capabilities. Now, Google Assistant can be used to search within any app installed on an Android phone.

For the full article click here

When to Use Nofollow on Links & When Not To

Nofollow was introduced back in 2005 and came about as a reaction to blog spam comments. Believe it or not, SEO professionals used to try and manipulate Google’s PageRank on their sites just as they try to manipulate… well, everything. Nofollow basically tells Google (or any other search engine that supports this attribute) to not vouch for the target link. Whereas it was previously used in the page-level meta tag (<meta name=”robots” content=”nofollow” />), it’s much more common to see it used on a per-link basis now.

For the full article click here

Twilio’s Acquisition of Segment Will Support Collection of Digital Data

In news which broke on Friday and is now confirmed, communication APIs vendor Twilio has entered into an agreement to acquire Segment for $3.2 billion in an all stock deal. Segment is a customer data infrastructure vendor, although it does describe itself as a CDP. Twilio is a cloud-based provider of developer tools which allow phone and messaging channels to be embedded in apps. Uber and Lyft, for example, have both used Twilio to build communications channels within their apps. Last year, Twilio completed the acquisition of SendGrid, which provided similar technology for emails.

For the full article click here

t2Marketing International

Let’s connect

Marketing Rundown

Our curated weekly rundown with everything you need to know about media, marketing and digital news.

[revue_subscribe]

Insights

Our blog is full of important news and information for you.

Books, white papers and more

Members of t2 are keynote speakers at international digital marketing conferences, content contributors.

Specialized Expertise

t2 can grow your business across integrated verticals. Contact us for help with website development and technical needs, growing your ecommerce or Amazon business, and Web3 projects.