Tag Archive for: Marketing News

Daily Minute Master Series – November 23, 2020

November 23, 2020/by Corey Padveen

Social Media

10 Facebook Trends You Need to Know in 2021 [Infographic]

Are you looking for ways to improve your Facebook marketing approach? Want to know the key platform trends that are predicted to rise in 2021? The team from Oberlo share their key Facebook trends to look out for in this infographic.

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Instagram Adds New Branded Content Options, Including Branded Content Tags in Reels

With Instagram putting more emphasis on Reels as it seeks to combat the rise of TikTok, a key area where Instagram can best its rival is in monetization, and offering more lucrative brand partnership options and processes, in order to help users make money from their clips.

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10 Instagram Trends You Need to Know in 2021 [Infographic]

Are you looking for ways to improve your Instagram marketing approach? Want to know the key platform trends that are predicted to rise in 2021? The team from Oberlo share their key Instagram trends to look out for in this infographic.

For the full article click here

Marketing

11 Graphic Design Trends for 2021 [Infographic]

Looking to keep your visuals fresh in the coming year? With so many posts, Stories and updates flowing through people’s social media feeds, sharing engaging, interesting visuals is key to making your audience stop and pay attention. As such, it’s worth taking note of the latest trends and shifts in order to keep your visual elements on point. That’s where this listing comes in. The team from 99 Designs have put together a listing of 11 rising visual trends of note, which may help inspire your approach.

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Why We Should Stop Labeling SEO as Black, White & Gray Hat

Experienced SEO professionals are goal-oriented workers. They work with their employers or clients to set clear expectations for traffic growth and the timeline for meeting those goals. A successful SEO pro first evaluates where the company stands in terms of domain authority and sales, then creates an action plan for selecting and improving key performance indicators. Creating this action plan is where it gets complicated.

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Local SEO & Google My Business Optimization with Amanda Jordan [Podcast]

Loren & Amanda will be jumping into quite a bit of topic matter on local search including:

How has Google My Business changed in the past year?
What are some of the missed opportunities in GMB?
How does the connection between onsite content & GMB visibility work?
How can a brick & mortar effectively track foot traffic back to Google searches?
Click to Collect, is this a local search KPI?
Recommendations for streamlining GMB certification.

Local Search:

Tips for location page optimizations?
What to avoid with local on-site SEO?
Is localized expert content effective and scalable?

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Daily Minute Master Series – November 20, 2020

November 20, 2020/by Corey Padveen

Social Media

Instagram Launches Updated UI for Standalone Threads App

Instagram has announced a new update for its standalone Threads app, which despite seemingly not gaining massive traction is still holding on, a year after its initial release. As you may or may not recall, Threads is a messaging app for your Instagram inner circle – Threads provides a set of quick, easy options for sending text, photo and video updates to a selected group of friends, which are defined by your Instagram ‘close friends’ list.

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Twitter Slows Down Roll Out of Fleets Due to ‘Performance and Stability’ Concerns

If you haven’t got the new Twitter Stori… sorry, ‘Fleets’ option as yet, you may have to wait a little longer – according to Twitter, it’s delaying the expanded roll-out of Fleets just a little bit due to performance and stability concerns.

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Facebook Outlines Evolving Efforts to Combat Hate Speech in New Report

Facebook’s facilitation and amplification of both hate speech and misinformation has been a key topic of focus over the past four years, but even more so within the chaos of 2020. COVID-19, the #BlackLivesMatter movement and the US Presidential election have all, in their own ways, underlined the role that Facebook can play in amplifying dangerous narratives, and sowing division as a result.

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Marketing

What Google’s Quality Rater Guidelines Tell Us About UX

Even if you haven’t read through all 175 pages of the current edition of Google’s Search Quality Rater Guidelines (at publication, last updated on October 2020), you may have some idea of what you’d find within. The Search Quality Raters Guidelines are created and updated by Google, then shared with hired Quality Raters.

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3 Ways to Use Chrome DevTools for SEO Troubleshooting

One of the most important technical toolkits at the fingertips of any SEO pro is Google Chrome. No matter what SEO software you might be using to automate audits or diagnose SEO issues at scale, Chrome DevTools continues to provide crucial ways to spot-check SEO issues on the fly. Now, there have been plenty of articles outlining some of the ways that DevTools can help SEO professionals and developers alike.

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How Important Is an H1 Tag for SEO?

Simply stated, H1 header tags are important. But it isn’t just making sure we use H1s on webpages or even how we use them. It’s actually understanding what an H1 is (in modern definition) and how it fits into a page’s organization. More importantly, it’s knowing how an H1 – and other header tags (H2, H3, H4, etc.) – fit into the overall user experience of that page and the website as a whole. Technically, that main header tag doesn’t even have to be an H1. But, whether it is an H1 or another header tag, that main header is incredibly significant.

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Daily Minute Master Series – November 19, 2020

November 19, 2020/by Corey Padveen

Social Media

Facebook Makes its Latest Experimental App Available to All Users

Facebook’s New Product Experimentation team has announced a full US launch of its latest app, called E.gg, which enables users to create web-based collages of their favorite things.

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YouTube Will Start Inserting Ads into Non-Monetized Content, Updates Rules Around Facial Recognition

This could cause some annoyance for YouTube creators. This week, YouTube has announced an update to its Terms of Service which, most notably, includes a new provision that will enable YouTube to insert ads into content that’s not part of the YouTube Partner Program. In other words, if you chose not to put ads in your YouTube video, YouTube’s probably going to do it anyway – but you won’t gain any subsequent revenue from those ads unless you sign up to YPP.

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YouTube Analytics Now Reports on Traffic Sources

YouTube Analytics is getting updated with a new report that will show creators how viewers are finding their videos. In the latest news bulletin for channel owners on the Creator Insider channel, the YouTube team explains how this new report makes data about traffic sources much clearer.

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Marketing

6 Big Content Writing Trends for SMBs in 2021

As small businesses head into 2021 with endless hope that this pandemic ends, marketing dollars are scarce. And from the looks of things, this marketing spend will continue its scarcity throughout 2021, especially if additional statewide or citywide shutdowns occur.

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In-Video Engagement as an Alternative to Ads

Video is a key channel marketing channel, but traditional advertising strategies are not always the best choice. “[Pre-roll and post-roll] video campaigns can be effective but often there just simply isn’t enough time for the product to be displayed for the consumer to want to make a purchase,” said Hank Frecon, CEO of Source Digital. Source Digital is a viewer engagement platform that monetizes engagement and measures audiences through its Source Activate Moments (SAMs) where consumers can engage by activating what is on the screen in that exact moment.

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Seven Successful Examples Of Emotional Marketing

As much as facts are the core of an excellent marketing strategy, it would be amiss not to mention how important emotions are in the field. Customers tend to prefer companies they can develop a relationship with, since many of their decisions are made on trust. Emotional marketing can further help get customers on board and provide that extra impetus needed to close a sale. However, emotional marketing is volatile, and it tends to backfire if poorly used. Here, seven associates of Forbes Communications Council talk about the best examples of emotional marketing they’ve seen and explain why they were so impactful with those audiences.

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Daily Minute Master Series – November 18, 2020

November 18, 2020/by Corey Padveen

Social Media

Instagram Expands ‘Guides’ Content Display Option to All Users

Instagram’s giving all users access to its new ‘Guides’ content display option, which adds a new way to share themed content on your Instagram profile.

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Twitter Launches its Story-Like ‘Fleets’ for All Users

After announcing the expansion of its Stories-like ‘Fleets’ option to users in Japan just last week, Twitter has quickly followed that up with a full roll-out of the function, with all users on iOS and Android to get access to Fleets over the next couple of days.

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Twitter’s Testing a Clubhouse-Style Audio ‘Spaces’ Feature

Twitter’s testing out a new, audio-only virtual meeting room option which will be built on top of its new Fleets, Stories-like tool, providing yet another way to interact within the app.

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Marketing

Google Updates Remove Outdated Content Tool

Google Search Console is updating the remove outdated content tool which allows site owners to request removal of URLs they don’t own. Not to be confused with Search Console’s remove content tool, the remove outdated content tool is designed for entirely different use cases.

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9 Things That Can Impact PPC Performance

Make sure your PPC campaigns are set up for success. Learn the top factors that can hold back paid search performance and how to address them.

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Data-Backed Ways to Optimize for Google Featured Snippets

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Daily Minute Master Series – November 17, 2020

November 17, 2020/by Corey Padveen

Social Media

Facebook Provides eCommerce and Ad Copy Tips for Your Holiday Campaigns

As we head into the peak holiday shopping period, Facebook has provided some new tips to help businesses looking to maximize their eCommerce opportunities, and generate more direct sales online. And with more customers making online purchases than ever, this is an essential consideration – according to Deloitte, eCommerce sales are projected grow by up to 35% this holiday season as people look to limit their exposure to COVID-19, and stay away from physical stores. That presents a lot of opportunity – and if you want to maximize that potential for your brand, here are Facebook’s five key tips.

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Instagram Adds New Option Which Enables Users to Opt-Out of Third-Party Data Usage for Ad Targeting

Instagram has added a new setting which will enable users to choose whether they can be targeted with more personalized ads in the app via the usage of supplementary data sourced from third-party platforms and providers.

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Facebook Adds More Ways for Creators to Track and Monetize Their Content on Facebook and Instagram

Facebook’s looking to help content creators maximize their revenue opportunities by providing more ways for them to claim monetization rights when their content is re-posted across The Social Network, while it’s also giving more creators access to its content claim tools.

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Marketing

How to Make the Most of Call Tracking for Paid Search [Webinar]

Are you tracking inbound calls to your business? If not, then you might be missing out on a treasure trove of marketing data.

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Google Ads Wants Advertisers to Give Broad Match Another Shot

Google is going to start showing new Recommendations for switching to broad match in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance if you switch them to broad match,” Google said in a blog post Monday. For example, says Google, the broad match keyword “women’s hats” could match to “winter headwear for women” or “women’s accessories.”

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What to Know About Email Marketing in a Pandemic World

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Daily Minute Master Series – November 16, 2020

November 16, 2020/by Corey Padveen

Social Media

Facebook Updates Report Moderation Systems to Ensure Worst Case Content is Dealt With First

Facebook has updated its content moderation queue system, which should lead to significant improvements in addressing the worst-case reports, and slowing the spread of harmful content.

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Instagram Adds Reels and Shop Tabs on All User Home Screens

Instagram is looking to lean further into the TikTok-lead, short video trend by adding a new Reels tab on the home screen for all users, while it’s also adding a Shop tab along the lower function bar to further its eCommerce push.

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Facebook Launches New Video Series, Hosted by Post Malone, Exclusively on Messenger and Instagram

This is interesting – Facebook has announced the launch of a new video series, hosted by Post Malone, which it will make exclusively available on Messenger and Instagram via the Watch Together option, which it rolled out back in September.

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Marketing

How the Universal SERPs Are Changing & How to Stay on Top

The SERPs are constantly evolving and will continue to do so. Get insights on what to focus on to improve your SEO strategy.

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13 Reasons Your Website Can Have a High Bounce Rate

It’s a question asked on Reddit and Twitter every day. It makes the shoulders of online marketers tense up and makes analysts frown with concern. You look at your analytics, eyes wide, and find yourself asking; “Why do I have such a high bounce rate?”

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Google Core Web Vitals to Be Used as Ranking Signals & This Week’s Digital Marketing News [PODCAST]

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Daily Minute Master Series – November 13, 2020

November 13, 2020/by Corey Padveen

Social Media

LinkedIn Discovers Ad Metric Error Which Lead to Over 400k Advertisers Being Overcharged

LinkedIn has reported a significant error in its ad reporting, which has caused many LinkedIn advertisers to be overcharged for their campaigns over the past two years.

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Instagram Adds Reels and Shop Tabs on All User Home Screens

Instagram is looking to lean further into the TikTok-lead, short video trend by adding a new Reels tab on the home screen for all users, while it’s also adding a Shop tab along the lower function bar to further its eCommerce push.

For the full article click here

Facebook Adds New ‘Vanish Mode’ Disappearing Messages in Messenger

It feels like this trend already happened, that disappearing messages already had their time in the sun with the arrival of Snapchat back in 2012. But evidently, there’s still demand for ephemeral discussion within social apps. After adding disappearing messages for WhatsApp last week, which auto-erase after 7 days, Facebook has today announced a new ‘Vanish Mode’ for Messenger, which will see your messages disappear as soon as you leave the chat.

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Marketing

How & Why to Use Google Ads Keyword Forecast Tool

Want to stay ahead of the curve? That’s where Google Ads Keyword Forecast tool comes in. Here’s a rundown of this tool and how to use it to your advantage.

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How the Universal SERPs Are Changing & How to Stay on Top

The SERPs are constantly evolving and will continue to do so. Get insights on what to focus on to improve your SEO strategy.

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Googlebot Begins Crawling With HTTP/2 Protocol

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Daily Minute Master Series – November 12, 2020

November 12, 2020/by Corey Padveen

Social Media

Snapchat Shares Insights into How Snap Users Engage with NBA Content Ahead of New Season [Infographic]

Coming off the LA Lakers’ victory in the most recent NBA Finals, which concluded just a month ago after a COVID-interrupted schedule, the NBA has this week announced that the 2020-21 season will begin on December 22nd, with the NBA Draft and pre-season build-up kicking into gear from next week. And while no doubt some of the players won’t be particularly pleased with the shortened off-season, for fans, it means a quick return to live basketball action, which has served as a welcome distraction for many stuck at home due to the pandemic.

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TikTok Adds New Option to Display Non-Profit Fundraisers on Your Profile

TikTok has added a new option which enables users to display a nonprofit they wish to support on their public profile, with direct links through to donation options.

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Snapchat Rolls Out More Ads Certification Courses

Snapchat is adding more courses to its marketer education platform which offers free certifications for different types of direct-response advertising. A series of courses housed under the umbrella ‘Snap Connect’ allows marketers to learn directly from Snapchat advertising experts.

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Marketing

Search Ad Spending is Growing in 2020 Despite Pandemic

Search ad spending is seeing an estimated 5.9% growth in 2020, according to a new forecast from eMarketer. This estimate is revised from eMarketer’s forecast earlier in the year where it anticipated a drop in search spending due to the travel industry coming to a halt. As the year goes on it turns out search ad spend is picking up in other markets. Namely, the pace of consumer ecommerce spending is staying steadier than expected.

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How a Well-Oiled Marketing Operations Machine Drives Business Forward

With so much change affecting marketing teams across the industry, adjusting internal strategies to be more agile, more efficient and better aligned across the organization is key to driving real business impact. “There’s more pressure than ever, that every dollar that we invest has the maximum impact on what we’re trying to get out of our marketing initiatives,” said Jenifer Salzwedel, Senior Director of Marketing Operations and Enablement at Poly, a company that sells collaboration technology. “We’re constantly in planning mode for the next big thing that needs to be done and, in that planning, we certainly then need to figure out how to activate those plans very quickly.”

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What Marketers Need to Know About Authenticity in Influencer Marketing

“A lot of our clients want to check the quality of their influencers to make sure they have the right target and understand the quality of the influencer’s audience,” said Alexander Frolov, CEO and co-founder of HypeAuditor, an AI-powered Instagram, TikTok and YouTube analytics tool that creates insights about audience and authenticity. Influencer marketing may be the most overused, overhyped and over reported sector of the marketing industry, but that does not mean that it is being executed efficiently. Often, it is a case of inauthentic social media profiles that causes wasted time, energy and money for marketers. “The first step is to select the right influencers, and if you do not you are going to waste a lot of budget and nobody can afford that in today’s environment.”

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Daily Minute Master Series – November 11, 2020

November 11, 2020/by Corey Padveen

Social Media

New Report Predicts That TikTok Will Surpass One Billion Users in 2021

What does the future hold for TikTok under a Joe Biden-lead White House? According to app analytics provider App Annie, big things – in its predictions for 2021, App Annie says that TikTok will exceed one billion users over the course of the next year.

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Twitter Expands its Stories-Like ‘Fleets’ Option to Users in Japan

It’s been a while since we’ve had a Fleets update, but today, Twitter announced that its Stories-like, vertical presentation-aligned, disappearing content option is being expanded to users in Japan, marking the next stage of its broader roll-out.

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Pinterest Launches Holiday Gift Guide, Shares New Gift Trend Insights

With Christmas now only 45 days away, Pinterest has this week released its annual holiday gift guide, highlighting the most-searched holiday gift ideas on the platform. This year’s Pinterest gift collection is separated into ten categories, each of which you can click through on for more specific gift ideas.

For the full article click here

Marketing

Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company’s biggest moves in a decade.

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Spotify Expanding Podcast Advertising Options

Spotify is acquiring Megaphone, a leading podcast advertising and publishing platform, in an effort to expand advertising options for podcasters. Megaphone is used by over 20,000 podcast publishers and advertisers including The Wall Street Journal, Slate, Vox Media, ESPN, How Stuff Works, and more.

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5 Content No-Nos That Will Scare Off Your Readers (Avoid at All Costs)

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Daily Minute Master Series – November 10, 2020

November 10, 2020/by Corey Padveen

Social Media

Pinterest Shares its Latest Transparency Report, Highlighting Content Removals in the First Half of 2020

While other social platforms get all the focus when it comes to content moderation and censorship, Pinterest also has significant reach, and can also be used to host offensive, illegal content, and fuel the spread of misinformation online.

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LinkedIn Releases New Guides to Help Marketers Maximize Their On-Platform Efforts

LinkedIn has published three new guides designed to provide specific guidance on how brands can maximize their marketing efforts on the platform.

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Twitter’s Working on New Warnings for Likes of Tweets Which Include Disputed Claims

As Twitter continues to add warning labels to tweets which make potentially untrue claims about the results of the US Election, and the voting process, it’s also apparently testing some new warnings which expand on the current pop-ups when users attempt to re-tweet a disputed update.

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Marketing

How to Power Up Your SEO Content With Audience Understanding

Your site’s content exists for one purpose: to attract, delight, and engage your target audience. As obvious as that statement sounds, it is surprisingly easy to lose sight of the centrality of your audience when deciding what content to create for your site. All too typically the content ideation process is limited to things like internal brainstorming, keyword research, things we think are important about our business or service, or pure guesswork.

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What Makes a Good Landing Page: Calls to Action

Landing pages play a critical role in PPC campaign success, and unlocking the full profit potential on a landing page is equal parts art and science. This month’s Ask Me Anything About PPC column is dedicated to all the amazing CRO (conversion rate optimization) professionals and the A/B tests enacted in the name of profit and victory.

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Zoom Security Failures Alleged in FTC Settlement

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