Snap Inc., the parent company behind Snapchat, recently released some insightful bits of information about the first digital-native generation: Gen Z. In their infographic, they highlight some key findings about the generation’s mobile usage, brand engagement and user engagement on devices and the web. Have a look!
With so much content flooding the every day feeds of consumers online, there are certain triggers that people look for instinctively in order to determine if there is any value in reading further into a piece of content that has been shared. In terms of email, that could mean a single word or phrase in the subject line. Once a certain term is seen, it is immediately registered as spam by the recipient and thrown in the trash. Here is a pretty sizeable list from Beeketing, which focuses on spam words to avoid in order to keep your audience happy.
We often hear that when it comes to new media marketing and advertising, there is no longer a significant difference between B2B and B2C, but there are still some important idiosyncrasies that make the approach to B2B social media somewhat different than B2C.
Among the impressive stats in this infographic from Real Business Rescue, we should take note of the fact that 90% of B2B organizations feel as though social media improves exposure. That is especially important on an increasingly crowded platform. Moreover, 65% of B2B businesses have been able to generate leads as a result of their efforts on social media.
The challenge for B2B has to do with data. According to the findings, only 30% of B2B marketing projects consider their analytics in order to improve results. For a program to be successful, and for results to improve on an ongoing basis, those data need to be analyzed on a regular basis and need to provide the foundation for growth.
Take a look at the infographic below and see all the potential that exists when it comes to B2B social media this year!
How do you capture someone’s attention in only a few seconds? With so much content constantly flooding our various feeds, grabbing the attention of a passer-by has become an increasingly daunting task for marketers. This infographic highlights recent findings that show just how difficult of a task that really is.
How long do you think your attention span is?
Every brand should have a business blog. It’s as simple as that. Whether you post to your business blog every month, every week, or every day, there are a number of assets that it can provide in addition to generating a significant degree of brand and Social Equity.
In this great infographic from Quick Sprout, some of the greatest benefits of your brand owning a blog are outlined. Take a look at the assets that it can provide and let us know what you think the greatest benefits of a business blog are in the comments below or on Twitter!
Recently, we loaded an infographic with a detailed breakdown of the social media tools that we can use as marketers to improve and simplify our social media marketing. Well, this is just a small realm of marketing tools that exist to help facilitate the marketing process.
The world of technology has meant quite a bit of change from a marketing perspective. The advent of different tools has resulted in two things: first, on a superficial level, there world of technology may appear somewhat perplexing at an initial glance. After all, these are a set of tools that we have never seen before and, more importantly, there are so many of them that we may not know how to go about using them in a strategic manner. Second, these tools have added an entirely new realm to the world of marketing. And not only from a social media perspective. They have opened up the marketing world to so much more, and it is pretty clear why. The possibilities that these tools offer are virtually endless!
Below is a breakdown of nearly every piece of marketing technology that exists out there today. Take a look through the infographic and look up some of the tools you are unfamiliar with. It’s a great way to build your knowledge.
Do you use any of these tools for your marketing efforts? Which of these do you think is the best? Why? Are there any you haven’t used before that you are going to try? Tell us in the comments below or on Twitter!
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