The Facebook EdgeRank algorithm is crucial when it comes to your exposure on the social network, and these tips will help you greatly improve your EdgeRank score.

The Facebook EdgeRank algorithm is one of the few ranking algorithms out there that is well understood. We recently posted an article that outlined the Facebook Edgerank algorithm, and embracing some of these tips will help you improve your EdgeRank score.

The common theme in these tips? Engagement. The common motif in the algorithm is user engagement levels, and each of these five tips is designed to improve your EdgeRank score by increasing engagement on your page.

Ask a Question

Comments are one of the most vital forms of engagement when it comes to EdgeRank. Asking a question at the end of a post or in relation to an article you shared is a great way to incite fan participation. If you start the discussion, you are much more likely to see others join in.

Run a Poll

A poll is simple, effective and a great way to encourage engagement on your page. Asking a fun question with simple answers to choose from takes the first tip above to a whole new level.

Furthermore, the added benefit of a poll is that it not only helps improve your EdgeRank score, but it also provides you with some detailed information about your fans. With that in mind, try and make the question something that is not only fun for your fans to answer, but provides you with useful information.

Fill-in-the-______

People love sharing their creativity, and fillin-in-the-blank posts are a great way to do that. Keep them light, because affinity weighs heavily in the EdgeRank algorithm (i.e. the sentiment of comments left on your content) so avoid hot button issues (unless, of course, that’s your page’s theme).

Share Photos

According to HubSpot, photos shared on Facebook generate 53% more ‘Likes’ than the average post. One of your goals should always be to share content that drives higher levels of engagement. On Facebook, that happens to be visual media (i.e. photos and short videos) and sharing this content above other types will surely help boost your EdgeRank score.

Keep the Conversation Going

The first tip above suggests that you ask questions to incite engagement with your content. Organic engagement, however, will only last so long. To really increase your page’s exposure with EdgeRank, you will need to actively take part in as many conversations as you can.

Actions as small as a ‘Like’ on someone’s post shows that you, as a company, care. Developing that personality for your brand is crucial to increase engagement levels in the future.

As noted, the central theme with these tips is engagement. Essentially, that is one of the focal points of the EdgeRank algorithm, and sharing content that increases those levels of engagement is a great way to improve your EdgeRank score.

What types of content have you used to generate higher engagement levels? Tell us in the comments below or on Twitter!