The importance of mobile in the marketplace is growing every day, and marketers should always take mobile into consideration.

Mobile marketing is not the newest trend (relatively speaking) but as the number of smartphone users continues to rise, the importance of mobile grows faster and greater. Just look at the data below: in two years, the number of mobile searches on Google has grown five fold. Therefore, it is important to always take mobile marketing into consideration when putting together a strategy.

Of the impressive data in the infographic below, perhaps what is most important is the fact that local searches now account for nearly a quarter of all Google queries; with roughly five billion searches done on Google every day, that’s a lot of local search.

What is also important to note in the data is the fact that 60% of mobile users use their devices for daily activity on social media. The key takeaway derived from this further adds to the importance of mobile marketing: your brand and your message are amplified across a number of social channels and to far greater networks when your mobile marketing incorporates social elements.

Have a look at the infographic below and consider your own mobile strategy. Do you have one? If so, how is it generating business for you? If not, do you plan on developing one? Tell us in the comments below or on Twitter!