When it comes to building lasting relationships with your audience, you’re going to want to segment the general audience into hypertargeted audience segments. Start the process with these questions.

Building a collection of hypertargeted audience segments is a crucial step in the process of developing authentic relationships with your prospects and customers, particularly millennials. While creating those segments has become a much simpler task with all of the data we have at our fingertips, it is still a seemingly daunting task, and it might not be clear where you can begin the process. Luckily, one of the best ways to get started is by asking yourself a series of questions and using the answers to start defining clearly outlined pockets of prospects that you can target with customized content.

Getting Started

1. Where is your audience from (country, state/province, city, zip, etc.)?
2. Can you define a relatively narrow age range?
3. Can you pinpoint a specific language?

Digging Deeper

1. What are some of the universal interests of your targets?
2. Are there any unique behaviors that differentiate this specific group?
3. Do these individuals have a propensity to use desktop or mobile devices for brand and content engagement?
4. What is the scale and timeline of the sales cycle for this group?

More Specific

1. Can you start segmenting interests based on topical events/times of the year?
2. Can you identify times of the week/day that your target audience members are most active?
3. Can the interests you’ve identified be parsed more significantly?
4. Can the behaviors you’ve identified be sub-segmented further?
5. What types of content are your targets most likely to engage with more frequently?

While there might be several more questions you want to ask yourself while building these hypertargeted audience segments, this is a good starting point that can help you begin to develop audience pockets and their associated content that lead to more stable, longer-lasting relationships.