Instagram is a popular platform for brands, and marketers often want to know how the most successful brands are using it.

How brands use Instagram is of interest to a lot of marketers. The visual nature of the network makes it a treasure trove for engagement, but so often, brands miss the mark.

For example, how long should a post be, and should brands be mentioning others or not? This brief but informative infographic from Simply Measured showcases how some of the top brands in the world are using Instagram. Take a look at some of these interesting stats and determine whether or not your brand is using the network like the most successful brands in the world.