t2 Launches New Healthcare Communications Toolkit

t2Marketing International (www.t2marketinginternational.com) has developed a free communications toolkit for healthcare providers designed to respond to communications challenges during the current healthcare crisis, and serve as a foundation for more effective, streamlined communications moving forward.

For many healthcare providers, particularly long-term care facilities, digital communication has not been considered a priority. Current circumstances, however, have put a spotlight on communication weaknesses, which have created a crisis within a crisis.  Many of these facilities are missing the most fundamental of communications touchpoints, and families have been struggling to get even the most basic updates on the condition of their loved ones.

Many large healthcare institutions that have robust communications departments have faced challenges as well. In some cases, marketing personnel have been furloughed, laid off, or re-assigned, with communications tasks re-allocated to people with little or no experience in best practices. The results, in some instances, have been disastrous.

This eBook was created from years of experience working with hospitals, long term care facilities, healthcare organizations, and associations, many of whom have found managing communications overwhelming at this time. It provides a step-by-step guide for structuring, implementing, and troubleshooting key communications initiatives and programs to better serve their communities during this crisis and beyond.

To download our new eBook, you can visit this page.