What are some of the most important social business metrics?

When it comes to running a successful social business, one of the most important thing to consider are your metrics. Knowing what you will be measuring as a marker for success is something that should be established at the outset of your social business strategy’s implementation.

In this video, a few of the more important – both obvious and less obvious – social business metrics are covered. Remember: you can never know if your program or campaign is successful unless you know (from the start) what your measurement criteria are going to be!