There can be a significant boost to SEO from the proper use of Google Authorship.

Considering the first half of the term, ‘Google’, it is no surprise that Google Authorship can have tremendous benefits when it comes to SEO. Frankly, any time a service or network (e.g. Google+) is owned and operated by the search giant, SEO tends to be a major byproduct of its use. But how can you add to SEO with the use of Google Authorship.

The 4 tips below provide some insight into how you can take advantage of Google Authorship to boost your rankings.

Incorporate Google+ Into Your Writing

Google+ should be included on every website where you are sharing content. Google+ is a major consideration by Google when determining the authority of a given author, and if you are properly using Google+ when you write, your articles will have a better chance of finding their way to the top of search rankings.

Don’t Ignore Google+

Having said that, it is important that you are using Google+ consistently.

Simply having a Google+ profile does not mean you are using the network – it comes with a Gmail address. You need to really immerse yourself in the network in order to see the benefits associated with Google Authorship. The more active you are on Google+, the more recognition is given to your Authorship. (It may not be fair, but it’s fact.)

Invite Credible Authors to Share

If you are leveraging your own Authorship on your blog, that’s good. If you are leveraging the authority of several qualified authors on your blog, that’s great.

When your blog is filled with articles written by authors with great Google Authorship rankings, you can rest assured that it will improve the rankings of several articles on your site. We recently discussed the Social Equity of guest blogging, and Google Authorship is one important benefit to note.

Engage with Influencers

Industry influencers, like credible authors, can do wonders for your own Google Authorship. By engaging with influencers on Google+ and seeing mentions of your profile increase, you stand to see a trickle down effect resulting in increased authority given to your Authorship.

Reach out to influencers and join in the conversation in influential groups and Communities and expect to see the benefits to SEO.

Try a few of these tips and see how they help your SEO efforts. Tell us in the comments below or on Twitter!