Get a better understanding of attribution models in your Google Analytics dashboard.

As a marketer, one of the most important parts of the job is knowing what channels and media are leading to conversions on your website. Attribution models in Google Analytics make that job a whole lot easier.

In the latest video in our Google Analytics series in conjunction with the Social Media Strategies Summit, we cover the different types of attribution models that exist within your Google Analytics dashboard. We could easily spend a significant amount of time going over the intricacies of this component, and we will certainly be covering this topic in more detail, but in this first video we simply cover the basics of the system.

Enjoy!