It’s always valuable for marketers to know about the key demographics on major social networks.

Communications on social networks vary from one medium to the next. The reason for this is simple: there are different demographic makeups of all the major social networks where your brand has a presence. Knowing the demographics on major social networks means having the ability to craft more targeted messaging strategies.

The infographic below from Sprout Social highlights the key audiences that marketers might expect to find on major social networks from Facebook to Snapchat.