Brands rarely take advantage of one of their most valuable assets: employee advocates.

Employees are among the most valuable resources a brand has at its disposal. There is an entire network and secondary network of users working for a brand, and by leveraging employee advocates, a brand’s message can very quickly surpass benchmarks for reach and engagement.

This great infographic from GaggleAMP shows exactly why employee advocates are so important, and makes a great case showing how brands should be leveraging this asset at every turn.