What is Amazon Account Health Assurance

Account Health Assurance (AHA) is a new benefit offered by Amazon to professional sellers in the US and Canada who consistently maintain a high Account Health Rating (AHR) score. 

Sellers eligible for AHA will no longer have to worry about their selling account being deactivated, as long as they work with Amazon to resolve any issues that may arise. 

In order to be eligible for AHA, sellers must maintain an AHR score of 250 or higher for at least six months, with no more than 10 days where their AHR dropped below 250. 

They must also have a valid emergency contact number on file. 

When an issue arises that would typically result in account deactivation, an account health specialist will now proactively contact the seller to explain the problem and how to address it. 

As long as the seller works with Amazon to resolve the issue within 72 hours, their account will not be deactivated. There is no charge for AHA.

Many professional Amazon sellers that have experienced an account suspension or deactivation claimed that they received little or no advance notice whatsoever and even less explanation as to the reasoning behind the suspension. This makes it difficult for sellers to understand the underlying problems and required solution(s). 

The Benefits of Amazon AHA

For many sellers, the primary benefit of this new service is that it keeps legitimate stores up and running and better serves to weed out bad actors on Amazon.

For Amazon, the amount of time spent answering seller inquiries as to the reason behind deactivation is extremely time-consuming. By proactively resolving issues before they get to a crisis point, Amazon will be saving enormous amounts of CSR time that is currently spent going back and forth with sellers who have been unceremoniously suspended as a result of an honest misunderstanding.  

The Takeaway

As an Amazon seller, the takeaway is simply to make sure that you communicate with Amazon in a timely manner to resolve identified issues and respond quickly in order to maintain good account health.