Social Media, Will You Be My Valentine? [INFOGRAPHIC]

Social media is going to be a big part of Valentine’s Day. How is the holiday manifesting itself on social networks?

Valentine’s Day features two things: love and bitterness. And we can be sure to see plenty of that on social media networks today. In fact, we have already been seeing quite a bit of it. Radian6 and NM Incite have both conducted studies that show a few interesting trends on social media leading up to Valentine’s Day. Perhaps most interesting is the fact that the bitterness of men outweighs that of women 23% to 11%. As one might expect, however, women have a greater share of voice on social media when it comes to Valentine’s Day, outweighing men 66% to 34%. Below are a couple of figures from the NM Incite report.

The infographic below details exactly what Radian6 found about the holiday and its relevance in the world of social media. Quite a bit of chatter for marketers to join in on.

How do you plan on engaging with your audience on Valentine’s Day? Do you have any social media specials or promotions you have put together for the day? Tell us in the comments below or on Twitter!