Social Media Measurement [INFOGRAPHIC]

Social media is an important tool to help grow your business, but like any business tool, you need to be able to measure it!

Unlike many other business tools, however, social media is not only measurable, but easily measurable. There are a number of analytics tools, some add-ons and others built into the networks themselves, that can be used to measure the success of a social media campaign. These analytics can help you enhance or modify your social media program in order to generate the highest returns on your investment.

Yet, even with all of these tools, people are still looking for ways to measure their social media in a more tangible way. This great infographic from MediaZo details how exactly some of the most important elements of a social media program’s returns can be measured and analyzed.

Have a look below and let us know what you think.

How are you measuring your social media programs? What do you consider ROI on social media? Tell us in the comments below or on Twitter!