Social Media and the Oscars [INFOGRAPHIC]
Social media may have played a much bigger role at the Oscars than simply deciding who was the #BestDressed.
The Oscars are generally one of the most buzzed about topics around, and in recent years, one of the most prolific discussions on social media. This year, in the month leading up to Hollywood’s biggest night, the Meltwater Group tracked social media discussions about the six most popular categories at the Oscars: Best Picture, Best Director, Best Actor/Actress and Best Actor/Actress in a Supporting Role.
Well, the numbers were released just prior to the awards, and it appears as though the conversation on social media did quite the extraordinary job of predicting this year’s winners. In fact, with the exception of the Best Director category, social media mentions predicted each of the five other winners in terms of the popularity of posts. The only category that was close was Best Picture. Perhaps Hollywood is listening to the public a little more now that social media is such an influencer.
Have a look at the infographic below to see just how well social media predicted last night’s awards. Did you take to social media in a conversation about your favorite picture this year? Tell us in the comments below or on Twitter!