Social Equity: Social Sharing with Email
Have you ever received an email and found yourself clicking the ‘Like’ or tweet buttons? There is big value in social sharing with email.
By allowing social sharing on your email content, you are effectively opening up your content to an entirely untapped market. The same way you aim to expand the reach of your content through Facebook shares and retweets on Twitter, you want your email content to have the same opportunities.
There are two main characteristics about enabling social sharing on emails that increase the value of your business.
Rapidly Increase Brand Awareness
Slowly, we are reaching a point where sharing content on social media is becoming second nature to people. Unlike the days of the rolodex, your contacts are a click away, and those clicks happen more often than not.
By allowing people to share your email content on social media, awareness of your brand to new markets and potential clients increases dramatically. The byproduct of such reach is growth of your immediate set of contacts.
There is a certain snowball effect that arises from social sharing. Have you ever noticed how hard it is to start building a quality following on social media (whether it is likes on Facebook, followers on Twitter, subscribers on YouTube, or any other social network) but after time, your network starts to increase at a faster rate and in much greater numbers? This is due to that viral effect we all strive to achieve.
Content alone is not the only thing that can go viral. Your brand can reach those same levels of virality and a large part of that is through social sharing with email. A viral brand is a valuable brand.
Build Your Network of Leads
So what is the result of this increased virality? As people become more familiar with your brand and begin following you more closely (i.e. subscribing to the newsletter that was originally shared) your social rolodex increases. Each new member in said rolodex is a potential client. (Whether or not that is true, the goal to good business is treating them that way.)
If we have learned anything from public valuations of social networks like Facebook, the value of a large database can be greater than any physical property you might have. Big database means big value.
So the two takeaways here are as follows: a viral brand is a valuable brand, and big database means big value. All of this starts with social sharing on your emails, so don’t miss out on the potential value it adds!
Do you enable sharing icons on your emails? Tell us in the comments below or on Twitter!
