Social Equity: Blogging and Your Business

Blogging was one of the incipient forms of social media marketing, and it adds a great deal of Social Equity to your business.

Considering the online attention span is only 8 seconds, it is hard to imagine how a lengthy blog article can be so beneficial when it comes to Social Equity. The fact of the matter remains, blogs address key issues, and if someone lands on your post, it is because you have already grabbed their attention and they want to know more.

Essentially, a blog is a lead generator. People are arriving at your site because you have information they want access to. And if done right, a blog can mean a tremendous increase in business and, subsequently, Social Equity.

The Power of Blogging

While any form of social media marketing is going to require an investment of time and resources, blogging requires a little bit more. Considering you are developing original, lengthier content, it is not surprising that you will need to ramp up your investment and efforts for a blog to function at maximum capacity. But the payoffs can be outstanding.

According to surveys conducted by the inbound marketing experts at HubSpot, blogs can be more powerful than any of your other social activities when it comes to generating business. Their findings showed that 92% of companies blogging multiple times per day acquired a new customer through their blog. And for those companies that simply have a relatively active blog – 57% of those businesses acquired a customer with it. Furthermore, 81% of marketers agreed that their blog was useful to business development and lead generation.

With regards to inbound marketing, perhaps the most surprising statistic was that companies that blog have 97% more inbound links than those that do not. When you consider the added advantage of social link-building, this is a very important statistic.

Social Equity of Blogging

As noted above, Social Equity is derived very directly with blogging. Furthermore, there is an indirect value added to your business from blogging.

With regards to the direct Social Equity, a blog generates leads and business. The ability to acquire new clients directly from your website means that the aforementioned investment blogging requires can be recouped from the direct impact it will have on your business alone.

The indirect impact blogging has on Social Equity is tremendous. Blogging, more so than any other form of social media marketing, enables you to establish yourself as an expert and leader in your industry. You know everything there is to know about your business. How can you show that to people before you acquire them as a client? Blogging is the best means of achieving this. Showcasing your value as an expert to your market is reflected in an added value to your business.

It is clear that blogging can do wonders for your business. With time and devotion, a blog can significantly impact the value of your business in a very positive way. Blogging is amongst the strongest methods of garnering Social Equity.

Have you seen a value added to your business as a result of blogging? How so? Tell us in the comments below or on Twitter!