SEO Demystified: Penguin and Panda [INFOGRAPHIC]

For SEO, Google’s Penguin and Panda updates meant a lot…but what did they mean?

SEO has long been one of, if not the most important element when it comes to getting found online. For years, Google has been modifying and tweaking it’s coveted algorithm. In 2012, Penguin and Panda were added to the mix, and for a moment, the world stood still.

Penguin and Panda were two of the largest – and most public – changes to the Google algorithm to date. Effectively, they brought about a new era to content. Unlike the golden ages of the past where keywords were king, Google’s updates put a lot more weight on the quality of content as opposed to, well, it’s contents. SEO is a complicated beast, and not everyone grasps exactly what it is, how it works, or how to do it. That is why firms charge thousands of dollars a year for successful campaigns. Well, this great infographic demystifies the Penguin and Panda elements of the Google algorithm, and puts some SEO elements in perspective. SEO is important, and in order to understand how to optimize, you have to first understand how the engines – like Google – work.

Have a look at the infographic below and let us know how you plan to modify, or have modified your SEO strategies with the Penguin and Panda updates in place. Did you even have to make any changes? Tell us in the comments below or on Twitter!