Social Equity: Guest Blogging

How can guest blogging add value to your business?

Guest blogging is becoming more common practice in the world of online content development, and for good reason. Guest blogging offers certain benefits to your business that few other practices do, and those benefits translate into significant value added in terms of Social Equity. But before we dive into the great value that guest blogging brings to your business, we should probably understand what guest blogging is.

As a site or blog owner, you have the burden of constantly populating your site with new, engaging content that readers (and search engines) want to see. This may sound easy enough, but managing both your blog and your business can sometimes become overwhelming, and while a blog is a tremendous business tool, it sometimes unintentionally falls by the wayside.

Guest blogging offers business and blog owners an opportunity to invite outside writers from within their industry to post relevant content to their website. There is a reciprocal benefit in that guest bloggers can build up their portfolio and increase links back to their own sites while blog owners can have fresh, insightful content loaded to their blog while having third parties promote their website (and, essentially, their business).

So where is the value added from guest blogging to your business?

Link-Building

Traditional link-building is time consuming and can be quite tedious. There are companies that have been built entirely on offering this service to other businesses that simply do not have the time to do it themselves.

Guest blogging is a great way to go about link-building as your guest bloggers are happy to link to your content on social networks as well as their own websites. This saves time and money while providing you with a great service to promote your company.

Authority Building

It takes a very good blog to attract high quality guest bloggers. And while not every blog is willing to accept outside bloggers, those that are want only the best.

If your business blog has the clout to attract industry and thought leaders to share their insights, it bodes well for your blog and your business. Essentially, a guest post, though in a way self-serving, is an endorsement by that blogger for your company. That builds your business’s authority and, subsequently, your Social Equity.

New Brand Advocates

When a blogger shares content to your website, he or she is not going to keep it a secret. They, in all likelihood, will be going out there and promoting it as if the site was their own!

Garnering brand advocates is among the most difficult things to do in marketing, but when you do, you have struck gold. Guest blogging creates pseudo brand advocates as the aftermath of their post being published is, usually, heavy promotion of your site by third parties.

Guest blogging is an excellent tool and can add significant value to your business. To inquire about guest blogging for t2Social, click here.

Does your blog offer guest blogging? Have you every been a guest blogger? Tell us in the comments below or on Twitter!