Mobile Shopping is on the Rise
Mobile shopping is increasing quickly, and you should have social media strategies in place to keep up!
By 2015, the number of mobile shoppers is expected to hit 111 million. That is a pretty significant base of potential clients. So, it is time to ask yourself, do you have any social media strategies in place when it comes to mobile marketing and capitalizing on the consumers that are getting their shopping done on their mobile device?
There are already 110 million smartphones in the United States, and 75% of them plan to do some form of online shopping this holiday season. In fact, only 12% of people plan on doing most of their holiday shopping in a brick and mortar store, while 42% plan on doing most of their holiday shopping online. And, for the first time, 1% of US-based consumers plan on doing the majority of their holiday shopping on their mobile device. So, we reiterate the question we asked above: do you have any mobile social media strategies in place for this holiday season?
Now, those number may seem daunting to the average business without a mobile (or, in some cases, online) strategy in place. Don’t worry – there are certain industries where this holds quite a bit more weight. Below is a list of the industries where mobile marketing stands to generate the highest return:
- Books/subscriptions – 37%
- Tickets (shows, movies, concerts, etc.) – 31%
- Clothing/accessories/DVD/music – 26%
Don’t run the risk of getting left behind. Last year, retailers increased their spending on mobile marketing significantly (from $55,000 in 2011 to $207,000 in 2012) and the number of retailers who do not focus any effort on mobile marketing has been slashed in half.
So don’t get caught up in the notion that mobile marketing and social media is not as important as it seems. It is a phenomenon on the rise and it only stands to get bigger. Take advantage of a mobile strategy this season and see how it works for you.
Information for this breakdown taken from an infographic available on Mashable.
