Increase Clicks on Twitter [INFOGRAPHIC]

Twitter is a great tool for driving traffic, but how can you structure your strategy to get more clicks?

There are half a billion accounts on Twitter. Of those accounts, roughly a third are regularly active and clicking away on tweets and links as they come up on Twitter feeds. It is no secret that Twitter is an excellent tool for driving social referrals, but how are you able to structure your strategy properly in order to ensure that people are actually clicking on your links?

Dan Zarrella, Social Media Scientist at HubSpot, has conducted a number of studies and has found that there are a few aspects of note when it comes to certain links and tweets being retweeted and others disappearing into the Twittersphere oblivion. As marketers, our ultimate goal in using social media is to build clout and drive new traffic from our social channels. In order to do that, our strategies need to incorporate proven data so that we can justify our courses of action. With some of the data put forth by Zarrella in the infographic below, we can surely see some improved numbers when it comes to our Twitter marketing efforts.

Have a look at the infographic and let us know which data you found most surprising. Is there something you were doing that the data suggested might not be working? Is there something new you are going to try? Tell us in the comments below or on Twitter!