How to Increase Your Sales on Amazon

Introduction

Amazon is the largest online retailer in the world, with over two-thirds of all online shoppers visiting Amazon at least once per month. As a seller on Amazon, you have the opportunity to reach thousands of customers—at no cost to you! However, this doesn’t mean that selling on Amazon is easy. In fact, it can be quite challenging to get your products noticed amidst so many other sellers. But if you follow these simple tips for increasing your sales on Amazon, there’s no reason why your business should stay small any longer.

Prosper by Providing Quality Customer Service

Customer service is key to success on Amazon. As a seller, you are in the business of providing a good customer experience. This means that you’re not just answering questions from your customers—you need to be proactive about helping them out with their problems and issues. You can do this by following up on negative reviews, contacting customers when there’s an issue with their order or shipment, or simply being available for support at all times.

You’ll want to make sure that your staff is trained in how to interact with the public online so they can respond quickly and effectively when a customer has an issue (or even just needs some general guidance). If someone writes in saying “I hate these shoes,” don’t tell them they should love them because they’re made from recycled material; instead, ask what specifically they don’t like about them so you can address those concerns directly before moving forward with the next step of resolving their problem.

Be Sure to Respond to Customers’ Questions and Reviews

It is important to respond to both negative and positive customer reviews. Responding to a negative review shows that you care about your customers, while responding to positive reviews will encourage people who’ve been happy with your service or product to leave a good review.

Responding to all customer questions is also important for the same reasons that responding to all customer reviews is, but it is also important because it can help you identify potential problems with your company’s products or services that could be fixed in the future.

There are several ways of responding: answering emails directly from Amazon (or an email management tool like SendGrid), replying in-app via messages, replying by phone call, etc. The method you choose should depend on what kind of response time frame each customer expects as well as what resources are available at any given time (e.g., whether someone needs help right away).

Boost Your Sales with Great Product Photos

You can have a killer product idea, and you can write a great product description. But if your photos are not up to par, your customers will be turned off from buying. The importance of good product photos cannot be overstated – these are the first thing customers see when they view your listing and make their purchasing decisions.

To increase sales on Amazon, you must take advantage of every opportunity to draw in potential customers with compelling photos that will help them visualize what they’re buying before they even click ‘Add to Cart’.

Make Sure Your Products Are Prime-Eligible

Prime is a paid membership program for Amazon customers. Members have access to free, fast shipping on eligible items, as well as other benefits, including Prime Video, Prime Music and Prime Reading.

You can make your products eligible for Prime by enabling the Fulfillment by Amazon (FBA) service in Seller Central or the Marketplace Web Service (MWS). You’ll want to pay special attention if you plan on selling in countries outside of the U.S., because some services aren’t available internationally.

Optimize Your Listing for the Search Box

The search box is the most important place to optimize your listing. It’s also where your customers will find you! The more customers that find you through the search box, the more sales you’ll make.

So what are some tips for optimizing your listing for the search box?

• Use keywords that customers actually search for
• Use keywords that are relevant to your product
• Use keywords that are relevant to your customer’s experience with purchasing from Amazon (i.e., brand and budget)
• Make sure there is a balance between generic and targeted keywords

Keep an Eye on Your Amazon Competitors’ Pricing and Listings

One of the best ways to keep track of what your competitors are doing is by checking their listings and reviews. By doing so, you can make sure that your product is competitively priced and has a competitive listing. You can also use this information to respond to bad reviews with an apology or explanation—you never know when a negative review can turn into a positive one!

When reviewing your competitors’ pricing, look for any patterns in how they’re pricing their products and make sure that you’re staying within those bounds. If there’s too much variation between how different sellers are pricing the same item or if too many sellers are offering it at below cost, then maybe it’s time for you to lower yours.

Have an Accurate Inventory Management System in Place

It’s important to have an accurate inventory management system in place for your Amazon business. An inaccurate inventory management system can cause all sorts of problems, including:

• Missing out on sales because you don’t have the stock available
• Missed potential customers who are looking for your product and can’t find it

Conclusion

The key to maximizing sales on Amazon is to focus on the items that have high demand, but your product won’t be competitive in this space without some serious work. The solution? Find a niche where there’s less competition and higher margins for growth. You just need to do more research to find it!