How to Find Marketing Leads on Social Media

Introduction

Social media is the go-to place for everything from finding news and entertainment to learning about upcoming events. As a result, it can be an incredibly powerful tool for your business if you use it correctly. We’ve put together this guide to show you how to find leads on social media and turn them into loyal customers. That way, if you ever need more followers or fans, you’ll know how to get them!

Build a Twitter list of competitors

You can use Twitter lists to organize your followers and track people you want to connect with. It’s a great way to keep tabs on your competitors, and the conversations they are having with their customers. In this case, their customers are also potential leads for you!

By following what other brands in your industry are doing in real-time, you can see what resonates with them or doesn’t resonate with them. You may even find some ideas that could help you improve your own content strategy or marketing campaigns.

Use Facebook to let audiences know about your content

There are a variety of ways you can use Facebook to promote your content, including:

• Facebook Ads and Pages. Create an ad that directs people to the page you want them to visit, or post it directly on the page. You can also create ads that redirect users to other social media platforms like Twitter or LinkedIn, as well as websites like your own blog or website.
• Groups. Reach out directly to groups with similar interests by posting in their group walls and commenting on posts made by others in those same groups (but remember not everyone wants marketers coming into their space).
• Messenger Bots & Live Videos. These two options allow you to communicate personally with potential leads through text-based messages sent via bots or live videos broadcasted over Facebook Live.

Join LinkedIn group discussions

LinkedIn is a great place to connect with fellow professionals in your field. When you join LinkedIn groups, you can meet people who share the same interests and make valuable connections. LinkedIn also allows users to search by industry or location, so if you’re looking for marketing leads in Chicago, try joining a group dedicated to marketing professionals in that area.

Connect with journalists and experts on Twitter

If you’re a small business owner, it can be hard to garner attention from the media. But one way to get your name out there is by connecting with journalists and experts who are active on Twitter. This can be done by following them, retweeting their content, engaging with them, and then asking them to promote your content.

In addition to connecting with other professionals on social media platforms like Twitter, consider using Google Alerts to keep tabs on what people in your industry are talking about online. You can also use tools like BuzzSumo or Mention that track mentions of key terms related to your industry—and then connect with those people directly through social media or email.

Tap the power of the retweet

Retweeting is a great way to get your content in front of new audiences and connect with influencers. If people retweet your content, they’re basically saying that they like what you’re doing enough to share it with their followers. This also gives them more exposure, so if they have any sort of following—even if it’s only 10 or 20 people—it can still be worth the effort.

To find relevant accounts that might retweet your content, look through the followers of some of the accounts that you follow and follow back those who are likely to comment on or share your posts (for example, you might want to start by following everyone who commented on one of your tweets).

You don’t need tools like Hootsuite or Buffer for this; just take note when someone retweets one of your tweets or mentions it in another post. It’s not uncommon for someone’s entire audience to see something they’ve shared online.

Conclusion

There’s no one way to use social media for effective lead generation. One of the great things about the various platforms is that they allow you to reach your audience in a variety of ways. It’s important to know who you want to target and how you want to connect with them. Once you have that figured out, the possibilities are endless.