Social Media Strategies Used this Halloween

Who used Halloween to their advantage with social media?

With Halloween having wrapped up, there is no shortage of sweets in everyone’s home. And for some brands, there is no shortage of the sweet use of social media over the course of the month. Below are a couple of great campaigns some brands executed this Halloween.

1. Angry Birds

Millions have played this gaming favorite, and those who haven’t have surely heard about it. Angry Birds is known for its themed versions, and their latest is a Halloween edition of the beloved game. While this is not a conventional campaign per se, we think it is safe to say that the attention this version has generated coupled with the ever-growing fan base of Angry Birds makes this one of the more notable efforts by a brand to use Halloween to their advantage. If you garner attention in some way that intrigues both new and existing customers, then your marketing efforts are paying off.

2. Mike’s Hard Lemonade

Zombies are the new vampires, and Mike’s Hard Lemonade knows it. That’s why they have created an app that allows visitors to their Facebook page to ‘zombify’ themselves by uploading a picture. Once you have been ‘zombified’, you are able to tweak every little detail to show the world your undead self. But that’s not all. In order to increase engagement among users, Mike’s Hard Lemonade allows visitors to see everyone’s pictures and vote for a top zombie. Halloween themes are generally enough to attract some new attention, but to offer people the opportunity to engage with both each other and your brand makes it all the more successful.

3. Progressive

Every loves Flo, the television spokesperson for Progressive insurance, and that was shown last year when people began dressing like her for Halloween. Progressive noted this and decided to capitalize on the success of the character by allowing people to download and use branded knickknacks for their Flo costume. When you can get people to advertise your product just because they want to, you have struck gold, and that is what Progressive saw with this year’s campaign.

Can you think of any other brands that used social media effectively this Halloween? Tell us in the comments below or on Twitter!