Effective SEO Tips For Optimizing Content On Your Page

Content that cannot be linked back to is not going to be useful to your business or SEO at all.

The same goes for content that you can’t share. Content is important for the search engines these days, especially with all the changes being made.

This is especially true with the Penguin and Panda updates. Creating content these days has to not only come across as attractive to real customers and visitors, but it needs to be attractive to search engine robots.

Here are a few of the many tips to help you get both objectives met in your content.

Length of Content 

No matter what you’re writing, from articles to blog content, you want to make sure they are longer than 300 words. This is because anything less than that is going to be hard to get basic information across. You need more than 300 words to explain a product or service, and writing more gives you a better chance to do so. Web pages are ranked for the value and information they bring to the table.

The longer the content you write, the better it is for your site and for SEO purposes. However, don’t get out of line with writing long content. A good rule of thumb is anything from 300-1000 words.

Avoid Duplicate Content

There’s nothing worse that writing the same articles over and over again for your site. You shouldn’t have the same two pages on your website and if you do happen to have duplicate content, this is going to be frowned upon by the robots crawling your site.

However, if duplicate content can’t be avoided, be sure you use robots.txt to prevent them from going to a particular page.

Use Semantic Techniques or LSI for Your Writing 

It’s always good to use variations of keywords such as phrases or synonyms that can relate to the primary keyword. For instance, if you have a website that is dedicated to engines, you want to have content and phrases in your content that relate to engines.

Maybe talk about some of the engines you deal with. Using these phrases here and there on your website is going to allow you to reinforce how relevant your website really is.

Getting to the Technicalities

You will need to have title tags that are going to be well thought out for SEO purposes. Make sure it stays below 70 characters and you should always use your primary keyword in the title. The main headlines in your page are the H1 tags and these should be descriptive and get to the point. Subheadings can also help your content flow a lot easier.