Daily Minute Master Series – September 9, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Facebook Previews New Smart Glasses Ahead of Initial Launch Later This Week

They may not be fully functioning AR glasses, as such, but Facebook’s preparing to launch its first foray into wearables, with the initial iteration of its smart glasses set to be released, in partnership with Ray Ban, later this week.

For the full white paper click here

The Best SMS Marketing Software of 2021 

As the world becomes more acquainted with technology, businesses are realizing the need to become more modern as well. Nowadays, people have smartphones, and texting is king. Most people open a text within three minutes, and most customers prefer to interact with companies via text messaging. With this being the case, companies should start getting with the times and adjusting their marketing campaigns to fit current demographics.

For the full article click here 

9 Tips for Creating Your Best SEO Content This Year

As public opinions shift, algorithms change, and new information comes along, it’s important to keep your SEO content current. If you want your business to succeed, ride the wave. Don’t base your business decisions on statistics that are years old or strategies that have long been outlived. Adapt, acknowledge your audience, and never skimp on quality — especially when it comes to your content. But what is SEO content in terms of marketing? And why is it so vital?

For the full article click here 

Pipeline Generation: The Goldilocks Of Marketing Metrics

Revenue teams perform better when sales and marketing are in alignment, but rather than seeing themselves as fighting for the same team, they tend to see the other as an unworthy or unreliable partner. Why is there this disconnect when, in theory, sales and marketing want the same thing — to hit their revenue goals?

For the full article click here

10 Unique & Free Keyword Research Tools You Didn’t Know You Needed

When it comes to SEO, keyword research is an important foundational step. It’s easy enough to dismiss keyword research in favor of the more generalized “write great content” strategy. The fallacy with this approach is that “great content” doesn’t differentiate between people at different stages of the buyer’s journey. Keywords do. You need to know what people search for and how they search.

For the full article click here

RainFocus Raises $60 Million To Help Companies Build Out Event Marketing Strategies

As companies continue developing their events strategies, one platform is raising $60 million to ensure they’re reaching the right audiences in the mid- and post-pandemic era. RainFocus has raised a series C round led by KKR, which is investing through the private equity firm’s second Next Generational Technology Growth Fund. Terms of the deal were not disclosed, but paperwork filed by RainFocus today with the U.S. Securities And Exchange Commission reports the round totaled $60 million. JMI Equity, which previously invested $40 million in RainFocus, also participated in the new round.

For the full article click here

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