The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
New Report Looks at Social Media Usage Trends Over the Past Decade, and Where Things are Now Headed
If you want to understand the latest social media platform updates, and maximize your own efforts in social media marketing, it’s worth taking a broader view of consumption trends, and considering how people are looking to use social apps to connect, in various ways, over time.
For the full white paper click here
Twitter Commerce is Coming, with its Various Shopping Experiments Closing in on the Next Stage
For the full article click here
Are you on the fence about getting a website for your business? Perhaps you’re a “DIYer” wondering if you should hire a professional? The team from Red Website Design share 6 benefits of good web design to your business in this infographic.
For the full article click here
New Report Looks at Influencer Payment Expectations Based on Audience Size and Platform
What should you expect to pay an influencer for an Instagram or TikTok post promoting your product? There can be significant variance in what each individual creator may charge, but to provide some more context for your planning, influencer connection platform Intellifluence recently conducted a survey of 1,249 influencers from the US, Canada and the UK, in order to glean more insight into their individual compensation expectations, which could help in your planning.
For the full article click here
Key Types of Content Distribution Channels [Infographic]
Do you know the different between ‘Paid’, ‘Earned’ and ‘Owned’ media channels, and how you can utilize each in your digital marketing approach? Each plays an important, but different role, and understanding this, and how to utilize these tools, is key to mapping out an effective strategy, and driving response with your marketing campaigns.
For the full article click here
41 of the Best SEO Job Interview Questions
A good resume may be the right place to start when evaluating a candidate, but often the certifications, years on the job, and degree can obscure a candidate’s true abilities. Whether that be candidates embellishing their achievements, or candidates succumbing to impostor syndrome and downplaying their abilities, often the interview is the place to learn how compatible a candidate is. An SEO interview involves many different elements, in the same way SEO jobs do.
For the full article click here
