Social Media

Confused by Facebook’s Limited Data Use for CCPA? You’re Not Alone

Facebook’s response to CCPA, Limited Data Use (LDU), was late and continues to be confusing and challenging for advertisers. You might not even know if your Facebook marketing is CCPA compliant right now. And, if your Facebook results in July looked wonky, Limited Data Use might be to blame. To recap, for all of July, Facebook suddenly and automatically enabled Limited Data Use in advertisers’ accounts. That effectively flagged all users in California as having submitted “Do not sell my information” requests via your website, limiting your ability to market to them or measure the actions they took from your ads.

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TikTok Launches Marketing Partner Program for Advertisers

TikTok has launched a new Marketing Partner Program, which is the platform’s latest element in its push to expand its advertising potential, and maximize opportunity for brands.

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Facebook Outlines New Measures to Protect the Integrity of the US Presidential Election

The US Presidential Election campaigns are gaining momentum, and the expectation is that it will be one of most divisive and volatile political battles in the nation’s history. And already, there have been accusations of questionable tactics, and concerns around the use of misinformation in order to gain advantage. Questions have been raised around the voting process itself, the use of image editing and ‘deepfakes‘, and foreign interference already. And this is before we’ve really reached the main campaign period – over the next two months, you can expect there to be much, much more on this front, as the contenders seek to get an edge in the race.

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Marketing

Why ‘Modelers,’ the Data Experts in Marketing Technology, Are So Needed Now

Martech expert Scott Brinker has developed a taxonomy of the roles within marketing and marketing operations. It’s known as the “5 Ms”: managers, marketers, maestros, makers and modelers. It just might be that one of those personas—the modelers—is the hottest role in martech. “Really their expertise is around the data, and this is not just like looking at a dashboard or, you know, running a report in Hubspot or something,” he said during a recent Martech Live session. “This is like, ‘I want to be able to run my own AI models for machine learning against the different data from sales to different campaigns.’ It’s true data science work, and the people who do that, a big part of the way they think is in terms of models.”

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Anatomy of a Powerful Content Marketing Funnel [SEMrush Survey Stats]

Did you know that only 9% of marketing professionals worldwide evaluate the performance of their existing content strategy as “excellent”? The biggest challenge faced by over half of the people we surveyed last year is creating content that brings significant traffic to their websites and generates quality leads. That’s why, this year, SEMrush aimed to find out how to build an effective content marketing funnel that attracts and converts by conducting a survey among 350 marketers across the globe.

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Tips On Leveraging Free Digital Marketing Resources To Step Up Your Marketing Game

In today’s increasingly competitive small business market, it’s more important than ever that you understand your customers and competitors as well as the latest market trends. But for cash-strapped startups and small businesses, it can be too costly to invest in big-ticket tools and marketing courses during your early growth stages. Fortunately, there are free digital marketing services and tools at your disposal that can help you launch your business to new heights.

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