Daily Minute Master Series – September 7, 2021

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The Marketing Rundown

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News & Updates

How to Write an Author Bio: E-A-T, SEO Tips & Great Examples

Since the disruptive algorithm update some in the industry call the “Medic Update,” SEO professionals have seen consecutive broad core algorithm updates from Google. The search engine has indicated that “there is no ‘fix’” required to recover from these types of updates. However, some SEO pros have put forward convincing studies, including this one from Lily Ray, that not demonstrating E-A-T (Expertise, Authority, and Trust) in a site’s content can be a demolishing factor in its search engine visibility.

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Facebook Tests New Ad Automation Flows to Help Maximize Campaign Performance 

Facebook’s looking to add a new option to help advertisers automate their Facebook ad campaigns, with a process it’s calling ‘Ad Strategies’ now being tested with some users.

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What To Do When Old Marketing Methods Stop Working

There’s no such thing as a constant in the world of marketing. The industry is constantly changing as consumer behaviors evolve. Therefore, marketing strategies need to change right along with the rest of it. A marketing method that’s working well one day might suddenly flop the next. It’s up to business leaders to keep a close eye on metrics and analytics so that they can adapt their marketing strategies accordingly.

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3 Tips for Keyword Research & Content Localization Success

Integrating localization, SEO, and content creation into a coordinated workflow is critical. Here are 3 tips to do it successfully.

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Instagram Launches ’10 Days of Live Shopping’ Event to Showcase its Evolving eCommerce Tools

Instagram’s looking to further its in-stream commerce push with the launch of a new ‘10 Days of Live Shopping’ event, which will feature a range of celebrities streaming product launches in the app, showcasing the capacity of live-stream shopping for connecting with Instagram’s audience.

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WordPress.com Parent Company Acquires Headless CMS Frontity

Recently, it was announced that Automattic, parent company of WordPress.com, WooCommerce, Jetpack, Akismet and more has acquired Frontity, a headless WordPress framework. The announcement stated that the acquisition will directly benefit the open source WordPress CMS and will further the goal of realizing full site editing with Gutenberg blocks.

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Daily Minute Master Series – September 3, 2021Daily Minute Master Series – September 8, 2021