The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

LinkedIn Shares New Data on the Most In-Demand Skills, New Notifications of Opportunities in Your Network

LinkedIn is looking to help members maximize their employment opportunities, but highlighting the most in-demand skills right now, as listed in LinkedIn job ads, while it’s also launching a new overview of job postings within your network to help connect you to opportunities among the people and businesses that you know.

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Tweet Editing is Here, with Live Testing Now Active in the App

Twitter says that it’s launching a test of the feature with internal staff, before expanding the test pool to Twitter Blue subscribers ‘in the coming weeks’.

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Snap Shutters Web3 Division as Part of Broader Job Cuts

Are social networks starting to cool on Web3 projects? Earlier this week, Snapchat announced that it would be cutting over 1,000 jobs, as it works to counter losses due, essentially, to lower than anticipated ad spend. In order to do this, Snap explained that it would be focusing on three specific areas to hone in future development.

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YouTube Publishes New Guide to Utilizing YouTube Shorts

With over 1.5 billion YouTube users now engaging with Shorts content every month – equivalent to 75% of the platform’s entire user base – it’s worth considering whether Short video clips may be of benefit in your YouTube strategy, and how you can use the format to best effect.

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Meta Provides New Insights Into How its Video Distribution Algorithms Work

If you haven’t heard, Meta really wants you to post more Reels, with Reels being the fastest-growing engagement surface across its apps, and already taking up more than 20% of the total time that people spend on Instagram.